Sawmya Kumar

Managing all major Events like Vanitha Miss Kerala, Vanitha Film Awards, Activations and Brand Solutions for brands across India with a 56% growth from 2019 (before Covid Pandemic) and 300% growth from 2023 for FYI 2024-25.

• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Held monthly meetings to create business plans and workshops to drive successful business.
• Provided strong leadership to enhance team productivity and morale.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
• Consistently met or exceeded annual performance targets set by senior leadership.
• Established team priorities, maintained schedules and monitored performance.

• Set and monitored annual budgets for departments and entire business.
• Developed and implemented successful strategies for building company sales.
• Increased revenue by developing and implementing strategic sales initiatives.
• Established and managed monthly, quarterly and yearly sales plans.
• Developed partnerships with key industry players that expanded our client base or increased our revenue streams.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Set aggressive targets for employees to drive company success and strengthen motivation.

• Business growth increased by 200%
• The team got highest number of BD client year after year
• Has revived clients like ITC, Wipro, Britannia, Himalaya, Lenovo, Amazon, Flipkart, Vedantu, etc with regular business
• Has worked with Digital Softwares of Surewaves like Surefire, Suresync and ZAPR

• Has brought in NBD Clients head-quartered in Bangalore Region for their BTL plans
• Established the Branch as a profit making centre with 90% Target achievement and contributed for 150% growth for Bangalore Region
• The Team Target as well as individual targets for each of my team members are done with highest Incentive nationally
• Was deployed as Project Manager to handle National Games 2015, Kerala where the scope of work involves all Branding at 7 host districts, all Events and Activations across the State of Kerala

• Achieved Target of 3.8 Crores against 4 Crores and handled a team unit of 2 members who achieved target month on month and ensuring proper servicing
• The agenda was to create Innovations on Radio which is best explained through Exclusive Campaigns like “Soch Badlo” for Tata Tea, “Elle Fashionista League – EFL” for Elle, Arvind Brands, “Suit Carnival” for Planet Fashion, Madura Garments, “Style Icon” for Lifestyle stores across Bangalore, Feeling called LUV on Valentine’s day with Maruti Ertiga, DELL RJ Shopping, etc

• Responsible for Advertisements for all Corporate Organizations across Ernakulam (Cochin) Region like Eastern Group, Jayalaxmi Silk, V-Guard, MCR, Malabar Gold, Bhima Jewellery, Manapuram Gold, etc
• Has handled MAFA – Mathrubhumi Amrita Film Fare Awards which was held in Cochin
• Handled and maintained a cordial Client – Agency relationship

• Was responsible for Branding and Marketing of 32 Brands like Tanishq, Titan, Tata Tea, Essilor, Levis etc
• Through Radio Mirchi across India most of them being PAN India Campaigns
• Was responsible for generating yearly revenue of Rs
• 4.5 crores
• Has handled multicity activation for JAAGO RE campaign which was launched through Times of India and Radio Mirchi

• Was responsible for generating yearly revenue of Rs.1.2 crores and was based out in Chennai for initial 1.5 years I was handling SIP Magazines like Chip, Overdrive and Better Photography
• Was transferred to handle the new Branch at Cochin, Kerala in the year 2003
• Was responsible for all the Field training imparted to Sales Team comprising of 30 Executives that included the Yellow Pages Division of Infomedia and SIP div for Kerala Region
• Has handled Photography Expo at Calicut along with the Distribution Head Anil Kumar from Chennai