Sayak Roy

ROLE: Product Management, Automation, Program Management, Payment Strategy, Compliance Framework
• Managed and structured Payment and Compliance product roadmap for Import Business of Amazon.in
• Developed Seller Automation Program to help selling partners automate their online business using Marketplace Web Services. Consulted more than 150+ sellers & big brands like Jockey, Idea, Airtel, Reliance, Big Bazaar etc.
• Created Automated Pricing module for custom pricing management for Used & New Products, Brand Dashboard automation module for sellers selling online in dealership model. Received “Innovative Ideator” for the same

ROLE: Digital Marketing, Growth Hacker, Campaign Planning and Analysis

• Developed new online business (QROPS) and managed online marketing campaigns by assessing online marketing strategies along with Identifying and tapping into new channels (Shopify, Practo etc.) to optimize ROI and fuel revenue growth
• Strategized and planned technological advancements like artificial intelligence(Nikki) to automate processes, tools to enhance user experience and drive sales and repeat business.
• Designed consumer segments and strategies for cross selling, up selling and combo products using analytical tools like Google Analytics and Adobe Marketing Cloud

ROLE: Digital Marketing, Campaign Planning, Branding Exercises & Consumer segmentation

· Created an Amway business partner profiling model according to internet usage and lifestyle along with suggested digital tools/ services to be implemented to increase sales

· Devised a detailed digital campaign plan for “I AM AMWAY” branding campaign