Sayali Kute

Recent graduate with internship experience in digital marketing skills. Eager to apply classroom knowledge to real-world experiences, with a strong willingness to learn and contribute. Ready to adapt and thrive in a strong work ethic with any team.

★ WORDPRESS

Technical Skills 

• WordPress development with custom theme implementation
• Elementor page builder for responsive site creation
• Yoast SEO optimization for improved search visibility

Key Competencies 

• Creating mobile-responsive websites with intuitive navigation
• Implementing SEO best practices for organic traffic growth
• Setting up e-commerce functionality
• Optimizing website performance and loading speeds
• Integrating contact forms, social media, and third-party applications
• On-page SEO optimization using Yoast SEO plugin
• Meta title and description optimization for improved click-through rates
• Content readability analysis and enhancement
• Developed and executed targeted social media campaigns to drive lead generation for in-house brand, leveraging platforms such as Google Ads, YouTube Ads, Instagram Ads, and LinkedIn Ads.
• Utilized Google Analytics and Google Keyword Planner to analyze and optimize ad campaigns, resulting in improved performance and ROI.
• Designed and developed the company website on WordPress, implementing Yoast SEO to enhance on-page optimization and improve search engine rankings.
• Managed lead data and streamlined follow-up processes through HubSpot CRM, ensuring efficient lead nurturing and conversion.
• Assisted in project management using Notion.io, tracking milestones, timelines, and collaboration efforts for effective team coordination

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★ YOAST SEO

Technical Skills 

• Comprehensive on-page SEO optimization using the Yoast SEO plugin.
• Keyword research and strategic implementation for target audiences.
• Meta title and description optimization for improved click-through rates.
• Content readability analysis and enhancement.
  Key Competencies
• Setting up proper canonical URLs to prevent duplicate content issues.
• Implementing schema markup for enhanced search engine visibility.
• Optimizing content structure with proper heading hierarchy (H1-H6).
• Creating SEO-friendly URL structures and permalinks.
• Improving keyword density and content quality scores.

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★ CRM [HUBSPOT]

Technical Skills 

• Implementation of HubSpot CRM for customer relationship management.
• Contact management and lead nurturing workflows.
• Email marketing campaign creation and management.
• Basic analytics and reporting for performance tracking.

Key Competencies

• Setting up and managing contact databases with custom properties.
• Generating basic reports to measure marketing campaign effectiveness.
• Integrating HubSpot with WordPress sites for seamless data collection.

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★ NOTION.IO: PROJECT MANAGMENT

Technical Skills

• Implementation of Notion.io for collaborative project management.
• Workspace organization and custom database creation.
• Task management and project timeline development.
• Template creation for standardized workflows and processes.
• Integration with other tools for seamless project coordination.
  Key Competencies
• Designing project dashboards for team visibility.
• Creating and managing Kanban boards for efficient task tracking.
• Developing documentation systems and knowledge bases.
• Implementing automated workflows to streamline processes.
• Setting up progress tracking and milestone management.
• Facilitating team collaboration through shared workspaces.
• Generating project reports and status updates for stakeholders.

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★ GOOGLE ADS MANAGEMENT

Technical Skills

• Campaign creation and management across Search, Display, and Video networks.
• Strategic keyword research and competitive analysis.
• Ad copy development and A/B testing for optimal performance.
• Landing page optimization for improved quality scores.
• Budget allocation and bid management strategies.

Key Competencies

• Implementing conversion tracking to measure campaign ROI.
• Creating responsive search ads with compelling headlines and descriptions.
• Developing audience targeting strategies based on demographics and interests.
• Setting up remarketing campaigns to re-engage website visitors.
• Analyzing campaign performance data to optimize for lower CPC and higher CTR.
• Generating comprehensive reports to track key performance metrics.

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★ GOOGLE ANALYTICS IMPLEMENTATION & ANALYSIS

Technical Skills:

• Google Analytics 4 (GA4) property setup and configuration
• Event tracking implementation and parameterization
• Custom dimension and metric creation
• Audience segmentation and creation
• Goal and conversion tracking setup
• Data filtering and view configuration
• Link tracking and UTM parameter implementation
• Integration with Google Ads and other platforms

Key Competencies:

• Analyzing user behavior and website traffic patterns
• Identifying key performance indicators (KPIs) and metrics
• Creating custom reports and dashboards for data visualization
• Conducting audience analysis for targeted marketing campaigns

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★ GOOGLE TAG IMPLEMENTATION

Technical Skills

• Google Tag Manager (GTM) setup and configuration
• Google Analytics integration and event tracking
• Conversion tracking implementation for campaign monitoring
• Custom tag creation for specialized tracking needs
• Cross-domain tracking setup for multi-site businesses

Key Competencies

• Installing and configuring Google tag codes across WordPress websites
• Setting up conversion tracking for Google Ads campaigns
• Implementing e-commerce tracking for sales funnel analysis
• Creating custom events to track specific user interactions
• Troubleshooting tracking issues and validating tag functionality
• Developing data layer implementations for enhanced tracking capabilities
• Configuring remarketing tags for audience building and retargeting campaigns
• Ensuring proper tracking implementation across mobile and desktop platforms

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★ META PLATFORMS

Technical Skills

• Campaign creation and management across Meta platforms (Facebook & Instagram)
• Audience targeting and custom audience development
• Ad creative design and copywriting for various ad formats
• Budget allocation and bid strategy optimization
• Performance tracking and analytics reporting

Key Competencies

• Designing visually engaging ad creatives for Instagram Feed, Stories, and Reels
• Creating compelling Facebook ad campaigns across News Feed, Marketplace, and Messenger
• Implementing pixel tracking for conversion optimization and retargeting
• Developing custom and lookalike audiences for targeted reach
• Setting up A/B testing to optimize ad performance
• Managing campaign budgets to maximize ROI
• Analyzing campaign metrics to refine targeting and messaging strategies
• Creating cohesive cross-platform campaigns between Facebook and Instagram
• Implementing dynamic ads for catalog-based businesses

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 ★ YOUTUBE AD CAMPAIGNS

Technical Skills

• Expertise in setting up and managing YouTube ad campaigns within Google Ads.
• Strategic selection of diverse ad formats (Skippable, Non-skippable, Bumper, In-Feed) for optimal reach.
• Precise targeting of audiences based on demographics, interests, and custom intent.
• Effective keyword targeting for YouTube search ads to capture relevant searches.
• Implementation of cost-efficient bidding strategies to maximize campaign ROI.

Key Competencies

• Development of engaging and concise video ad scripts to capture audience attention.
• Optimization of video length and structure to enhance viewer watch time and engagement.
• Creation of compelling thumbnail images and strong call-to-actions to drive clicks and conversions.
• Strategic setup of YouTube remarketing campaigns to re-engage previous viewers.
• In-depth analysis of key performance metrics (view rates, CTR, audience retention) for continuous campaign optimization.

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★ COLD EMAIL CAMPAIGNS

Technical Skills:

• Setting up and managing cold email campaigns using email automation tools
• Bulk email list cleaning to improve deliverability
• Personalizing email sequences using merge tags and dynamic fields
• A/B testing subject lines and email copy for better engagement
• Managing sender reputation to avoid spam filters

Key Competencies

• Writing concise and engaging cold emails that drive responses
• Segmenting email lists based on industry, role, and engagement level
• Scheduling follow-ups to improve reply rates
• Tracking key metrics like open rates, CTR, and bounce rates
• Ensuring compliance with email regulations (CAN-SPAM, GDPR)

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★ MS EXCEL

Technical Skills

• Pivot table creation and analysis
• INDEX + MATCH lookups
• VLOOKUP implementation
• Data sorting and filtering
• Conditional formatting

Key Competencies

• Data summarization and visualization (Pivot tables)
• Advanced lookups (INDEX + MATCH)
• Error handling (IFERROR)
• Formula and shortcut automation
• Data accuracy and consistency

• Wordpress Website Design
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
• Content Marketing & Strategy
• Email Marketing
• Web Analytics & Data-Driven Decision Making
• Marketing Automation

Focus on Leading Social Media Platforms

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• YouTube Marketing

• English
• Marathi
• Hindi