Sayan Banerjee
Hyderabad
Summary
Dynamic Product Marketing Lead with a proven track record at HighRadius Technologies, driving a 23% increase in SQL conversion through strategic sales enablement and compelling content creation. Expert in go-to-market strategy and data analysis, leveraging strong communication skills to deliver impactful product launches and enhance customer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Marketing Lead
HighRadius Technologies
Hyderabad
01.2025 - Current
- Accelerated Pipeline Conversion: Increased SQL conversion by 23% by arming Sales with targeted messaging and high-impact enablement assets.
- Strategic Analyst Engagement: Partnered with Analyst Relations to deliver positioning data, securing first-time recognition as a Gartner Magic Quadrant Challenger (Financial Consolidation & Reporting).
- ABM Training & Activation: Enabled 150+ ABM team members with deep product knowledge, directly contributing to 27 high-quality discovery calls.
- Product Launch & Web Strategy: Led end-to-end website revamp and successfully launched 3 products, aligning cross-functional teams (Sales, Product, Consulting) for go-to-market readiness.
- Sales Enablement: Created outcome-focused battlecards and pitch decks to support Sales in delivering differentiated, value-driven narratives.
Product Marketing Principal
HighRadius Technologies
Hyderabad
01.2024 - 12.2024
- BOFU Content Creation: Developed datasheets, competitive comparison tables, and a buyer’s guide that generated 87 MQLs in 3 months.
- Paid Page Optimization: A/B tested and repositioned all paid landing pages, increasing demo form fills by 45% in 3 months.
- ICP & Role Targeting: Collaborated with the database team to refine ICP and expand TAM with high-intent roles, improving lead quality and conversion potential.
- Win/Loss Analysis: Led a deep-dive analysis to identify deal drop-off points, uncovered product fit gaps, and opportunities to enhance demo interactivity.
- SEO & Demand Strategy: Mapped keyword-to-conversion performance; optimized content with high-intent keywords, resulting in a 30% traffic lift and 18% increase in demo form submissions over 6 months.
Product Marketing Analyst
HighRadius Technologies
Hyderabad
07.2022 - 12.2023
- Content Engine for GTM: Produced 50+ content assets in 3 months to support GTM teams in nurturing and converting leads.
- SME-Driven Thought Leadership: Partnered with 3 industry veterans (30+ years' experience) to craft high-value content for weekly newsletters.
- Customer Enablement: Launched a self-serve learning portal, reducing low-priority support tickets by 67% and improving onboarding experience.
- Demo Experience: Co-developed an interactive demo center with Product to allow prospects to experience key product capabilities firsthand.
- Intent-Driven Targeting: Analyzed ZoomInfo intent signals to help GTM teams prioritize high-conversion accounts with precision.
Product Marketing Intern
HighRadius Technologies
Hyderabad
07.2021 - 06.2022
- Monetized Domain Learning: Created and packaged O2C domain certification courses, generating $10K in revenue within 3 months.
- Video Content Production: Independently produced 80+ animated blog summary videos in 6 months to boost content reach and engagement.
- Market Intelligence: Led a comprehensive survey to assess the maturity of finance automation projects, guiding messaging and positioning strategy.
Education
B.Tech - Electronics And Communications Engineering
Kalinga Institute of Industrial Technology
Bhubaneshwar06-2022
12th - Maths And Science
Sri Chaitanya
Visakhapatnam03-2018
10th - Schooling
Victoria Boys' School
Kurseong, Darjeeling03-2016
Skills
- Sales enablement
- Product launch
- Market analysis
- Content creation
- SEO strategy
- Data analysis
- Strategic Positioning & Messaging
- Go-to-Market (GTM) Strategy
- Competitive Intelligence & Differentiation
- Customer & Market Research (JTBD, Win/Loss)
- Narrative Design & Storytelling
- Persona Development & Segmentation
- Sales Enablement & Objection Handling
- Product Launch Planning & Execution
- Lifecycle & Adoption Marketing
- Value Proposition Development
- ABM strategy
- Customer Insights & Voice of Customer (VoC)
- Battlecard & Enablement Content Creation
- In-product Messaging & Onboarding
- Thought Leadership & Content Strategy
- Message Testing & Validation
- B2B SaaS Marketing Strategy
- Data-driven Decision Making
Certification
- Product Marketing Mini-Degree by CXL
- Inbound Marketing by Hubspot
- Sales Copywriting & Product Messaging by CXL
Timeline
Product Marketing Lead
HighRadius Technologies
01.2025 - Current
Product Marketing Principal
HighRadius Technologies
01.2024 - 12.2024
Product Marketing Analyst
HighRadius Technologies
07.2022 - 12.2023
Product Marketing Intern
HighRadius Technologies
07.2021 - 06.2022
B.Tech - Electronics And Communications Engineering
Kalinga Institute of Industrial Technology
12th - Maths And Science
Sri Chaitanya
10th - Schooling
Victoria Boys' School
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