Sayan Chakraborty

• Delivered scalable product solutions across Fortune 500 clients (VWG, PepsiCo, Sanofi, and Levi’s), translating business needs into actionable solutions.
• Extracted product data from SQL databases, transformed datasets using Power BI and MS Access, and developed interactive dashboards (Power BI, Power Pivots, Advanced Excel) to drive actionable insights.
• Created executive-level dashboards and reports to apprise senior leadership on product performance, empowering strategic product decisions.
• Led and mentored a cross-functional team that grew from 1 to 14 (Associates, Analysts, Sr Analysts, Leads), achieving ~0% attrition and optimized resource utilization.
• Directed the creation of product documentation (PRDs, workflows, user guides, technical specifications), ensuring clarity, consistency, and usability.
• Defined feature roadmaps, prioritized backlogs, and executed end-to-end product lifecycles using proprietary tools in Agile environments.
• Facilitated collaboration across engineering, UX, and product teams to align content with product features and user experience goals.
• Conducted product audits, usability testing, and gap analyses to refine product features and content based on user insights.
• Delivered global training sessions, driving 100% CSAT and maximizing product adoption.
• Led WFM using JIRA/Hive/Smartsheet process setups to enhance delivery timelines and operational visibility across distributed teams.
• Managed escalations, resolving 95% of issues within 24 hours, and drove successful rollouts of 4+ new product features.

• Managed media accounts for leading auto tyre and scrub pad manufacturers.
• Executed media processes, achieving 21% increase in campaign efficiency.
• Conducted secondary research to analyze competitive scenarios and inform client strategies.
• Oversaw day-to-day implementation and optimization of ongoing campaigns.
• Analyzed campaign performance to identify improvement areas and enhance robustness.
• Assessed major events, identifying growth opportunities for clients.
• Acquired new clients, contributing to business expansion through successful pitches.
• Performed competitive data mining and developed reports to support informed decision-making.

1. Clients Handled: Managed media accounts for a leading FMCG manufacturer.
2. Media Plan Optimization: Created optimized media plans for the client,
improving campaign efficiency
3. Brand Health Analysis: Conducted in-depth analysis of the client's brand health
and prepared comprehensive reports
4. Client Presentations: Created quarterly and annual presentations for clients,
providing strategic recommendations for brand growth.
5. Competitive Analysis: Analyzed competitors' products/services and generated
business ideas to effectively pitch the client's product
6. Data Source Utilization: Worked with various data sources such as BARC, MAP,
and Pulse Express to gather insights.
7. Campaign Health Monitoring: Monitored campaign health during on-air
periods, and conducted periodic reviews (Mid-Evals and Top-line) to ensure
optimal performance.
8. Business Reporting: Provided client business reports in the form of dashboards
for review purposes, improving data visualization and decision-making

1. Oversaw diverse clients such as FMCG and government entities.
2. Led a team of freelancers in the timely completion of tailored research projects.
3. Ensured project excellence through regular quality assurance field visits.
4. Managed the timely processing of payments for freelance professionals, enhancing motivation.
5. Optimized resource allocation, reducing overall project costs by 15%.
6. Facilitated client visits, ensuring satisfaction and high-quality fieldwork results.
7. Performed extensive field research to gather insights on consumer preferences.
8. Developed comprehensive evaluations of various products and services.