Summary
Overview
Work History
Education
Skills
Work Overview
Notable Accomplishments
Personal Information
Languages
Accomplishments
Timeline
Generic

Sayan Ganguly

Summary

Results-driven Editor with nearly 9 years of experience managing news coverage by focusing on accuracy and end product to increase readers and publication profits. Strategic in using strengths of writers when assigning stories and shaping content. Successful at directing highly qualified professionals to achieve demanding targets under tight deadlines. Excellent written and verbal communication skills; passion for keeping up-to-date with developments in the digital and social media landscape. Staying up-to-date with developments and creating new & engaging ideas for content to draw audience's attention.

Overview

10
10
years of professional experience

Work History

DEPUTY NEWS EDITOR

REPUBLIC WORLD
11.2023 - Current
  • Developed news stories, assigning them to reporters and editors for further development.
  • Focused on best SEO and SMO practices that helped grow users more than 10 times (Month on Month) since November
  • Reviewed incoming story ideas from staff members, freelancers and other sources.
  • Ensured accuracy of facts in all stories before they were published or broadcasted.
  • Edited copy, headlines and captions to ensure clarity and accuracy.
  • Coordinated with other departments such as graphics, photojournalism and web production to ensure a high quality product was produced on deadline.
  • Reviewed articles written by staff writers for grammar, punctuation, spelling, style and content.
  • Mentored junior editorial staff on writing techniques and story structure.
  • Conducted interviews with public figures related to the news stories.

Freelance Content Writer

INDEPENDENT WRITING AND EDITING PROFESSIONAL
11.2022 - 11.2023
  • Writing on stock markets and personal finance
  • Producing thought leadership pieces, scripts for personal finance and investment videos.
  • Researched and wrote original content for websites, newsletters, and blogs.
  • Managed multiple projects simultaneously while meeting all deadlines.
  • Developed SEO-friendly content that was optimized for search engine visibility.
  • Proofread and revised articles before submitting them to clients.
  • Conducted keyword research to identify relevant topics for articles.

ASSISTANT EDITOR

FINANCIAL EXPRESS
05.2022 - 11.2022
  • Ran live blogs on several current topics from Presidential elections in India to Rajya Sabha Elections to Byelections
  • Selected, edited and rewrote news reports and features, vetting the India page and special stories
  • Covered election and parliamentary processes; churned out several original stories based on exclusive interviews and interactions.

ASSOCIATE EDITOR (CRICKET & NEWS)

YAHOO
06.2016 - 08.2021
  • Front-led a team of 11 freelancers and devising creative content path for Social Media Marketing including Facebook, Twitter and Instagram with millions of page likes
  • Utilized tools like Crowdtangle to monitor viral stories within the company and of competitors on FaceBook
  • Gathered inputs from who's who of the industry, creating engaging stories, refining & finalizing content for Listicles, Slideshows, Articles, Interviews, Quizzes & Videos
  • Worked in close coordination with Engineers and Business Development Team
  • Ensured all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search & user experience for all channels including social, web, email, print and other media
  • Supervised the team as an arbiter of best practices in grammar, writing, and style; ensuring that each document meets prescribed quality standards and norms
  • Liaised & coordinated with the clients for gathering their specific requirements; disseminating the updates & synchronizing social media and content team to work on the projects
  • Planned & designed style, using appropriate pictures and suggesting graphics or illustration possibilities
  • Excellence in building content strategies, creating engaging stories by optimizing Videography and basic Editing capabilities
  • Expert in quickly sizing up assignments, setting priorities, creating a timeline and delivering high quality content for multiple platforms within defined frameworks
  • Excellent written and verbal communication skills; passion for keeping up-to-date with developments in the digital and social media landscape
  • Staying up-to-date with developments and creating new & engaging ideas for content to draw audience's attention
  • Team Management; Successfully managing work of freelancers, in-house content team and mentoring them through specific company content requirements.

COPY EDITOR

NEWSMOBILE
02.2015 - 04.2015

CONTENT WRITER & EDITOR

TOPPER LEARNING, NETWORK 18
06.2014 - 12.2014

STAFF WRITER

SCOOPWHOOP PVT. LTD.
12.2014 - 01.2014

Education

PGDM Journalism (New Media) -

Asian College of Journalism
01.2014

BBA (International Business) -

Symbiosis International University
01.2012

Commerce -

Don Bosco School, Bandel
01.2009

Skills

  • Content Strategy
  • Creative Editing & Writing
  • Multimedia Storytelling
  • Social media proficiency
  • Broad knowledge of local news topics
  • Content Analytics
  • Google Analytics
  • Qualitative & Primary
  • Quantitative Research
  • Usability Requirements
  • Textual & Graphic Illustrations
  • Stakeholder Relations
  • Proof Reading
  • Team Management
  • New Idea Generation
  • Content Virality
  • Organic Conversions
  • User Engagement
  • Breaking News Coverage
  • Interviewing techniques
  • Content Management Systems
  • Staff Training and Development

Work Overview

  • Https://ca.news.yahoo.com/pv-sindhu-mom-took-voluntary-retirement-support-career-115606162.html
  • Https://ca.news.yahoo.com/opinion-sayan-ganguly-yahoo-india-citizenship-amendment-act-is-not-anti-muslim-stop-fallingfor-lies-045257918.html
  • Https://ca.news.yahoo.com/a-year-after-triple-talaq-archaic-muslim-personal-laws-need-immediate-fixing-125849509.html
  • Https://www.yahoo.com/news/mani-shankar-aiyars-neech-jibe-deliberate-085058248.html
  • Https://www.financialexpress.com/india-news/the-real-question-to-ask-about-rajasthan-chief-minister-ashok-gehlotrunning-for-congress-president/2681595/
  • Https://www.financialexpress.com/india-news/fe-exclusive-have-always-believed-in-parity-equity-and-non-discriminationteesta-setalvad/2663266/
  • Https://www.financialexpress.com/india-news/fe-exclusive-what-next-in-maharashtra-former-cec-sy-quraishi-explains-whyeknath-shinde-must-brace-for-a-long-haul/2571579/
  • Https://www.financialexpress.com/india-news/nupur-sharma-row-current-debate-an-over-amplification-by-anti-bjpecosystem-harbours-hidden-agenda-says-bjp-leader/2559908/
  • Https://www.financialexpress.com/india-news/relief-for-umar-khalid-sharjeel-imam-and-others-heres-whats-next-assupreme-court-puts-sedition-law-on-hold/2521360/

Notable Accomplishments

  • Increased conversion rate and augmented consumer growth for several Cricket Tentpole Events like Champions Trophy (2017), World Cup (2019)
  • Attracted & gained approx. 80 million users on both occasions despite of limited budget & resources
  • Successfully boosted Yahoo Cricket FaceBook page from 1.9 3.1 million (2016 to 2021) with organic audience
  • Successfully creating topic pages for burning issues like Coronavirus and Olympics for Yahoo; centering them around live blogs and originals that led us to record breaking Monthly Average Users (5-7 million MAUs) in news from 2020 Q2 till 2021 Q3 with a spike in search traffic from below 3% to 25% during this period.
  • Performed several SEO best practices like key words in headline/url/meta description, hyperlinking, ideating product changes helped reduce bounce rate and increase daily visitors (7-10% increase year on year)
  • Bagged opportunity amongst 25 journalists to represent India in the prestigious Future News summit organized by British Council, BBC, Reuters, Al Jazeera and CNN at the Scottish Parliament in Edinburgh.
  • Successfully unblocked engineering bottlenecks & secured content from PTI (one of India's largest news agencies) for Yahoo India and down the line, one of Yahoo India's major drivers of traffic

Personal Information

Date of Birth: 11/08/1990

Languages

  • English
  • Bengali
  • Hindi

Accomplishments

  • Represented India at the prestigious Future News Conference, hosted by British Council, Reuters and BBC, at the Scottish Parliament in Edinburgh

Timeline

DEPUTY NEWS EDITOR

REPUBLIC WORLD
11.2023 - Current

Freelance Content Writer

INDEPENDENT WRITING AND EDITING PROFESSIONAL
11.2022 - 11.2023

ASSISTANT EDITOR

FINANCIAL EXPRESS
05.2022 - 11.2022

ASSOCIATE EDITOR (CRICKET & NEWS)

YAHOO
06.2016 - 08.2021

COPY EDITOR

NEWSMOBILE
02.2015 - 04.2015

STAFF WRITER

SCOOPWHOOP PVT. LTD.
12.2014 - 01.2014

CONTENT WRITER & EDITOR

TOPPER LEARNING, NETWORK 18
06.2014 - 12.2014

PGDM Journalism (New Media) -

Asian College of Journalism

BBA (International Business) -

Symbiosis International University

Commerce -

Don Bosco School, Bandel

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Sayan Ganguly