SAYAN MUKHERJEE

Google Ads Expertise

• Managed and optimized Google Ads campaigns for assigned GOC clients, consistently exceeding goals and aligning with industry benchmarks.
• Collaborated effectively with internal stakeholders (Account Managers, Delivery Managers, Creative Agencies) to ensure campaign success.
• A/B tested and refined ad copy and landing pages to achieve optimal performance across Search, Display, Video, App, Shopping, Discovery, and Performance Max campaigns.
• Leveraged data analysis skills using Google Analytics and other tools to identify trends and implement data-driven optimization strategies, resulting in measurable improvements in campaign performance.
• Generated comprehensive campaign reports and presented findings to stakeholders, providing actionable insights to maximize campaign effectiveness.
• Maintained open communication with clients and internal teams, proactively addressing issues and ensuring alignment throughout campaign lifecycle.
• Ensured strict adherence to Google Ads policies and client service level agreements (SLAs).

Additional Responsibilities

• Mentored team of 4 associates during their transition to Media Campaign Management role, fostering their skills and knowledge.
• Streamlined campaign implementation processes by proactively identifying and resolving issues during quality checks, leading to a [quantifiable improvement - e.g., 15-20% reduction in launch delays].
• Contributed to strong foundation for campaign success through thorough case reviews and meticulous attention to detail.

Demand-Side Platform (DSP)

• Worked on DV360 implementation projects, demonstrating proficiency in programmatic advertising.
• Established a strong understanding of Demand-Side Platforms (DSPs) like Display & Video 360

Client Relationship Management:

• Managed relationships between operations teams and Corporate Card Clients.
• Interacted with internal and external clients to address inquiries and resolve issues.
• Educated clients on Corporate Card policies and procedures.

Account Management:

• Processed requests related to card issuance, account maintenance, document preparation, and guarantee of payment.
• Managed servicing aspects for new and existing accounts.

Problem Resolution:

• Consulted and provided technical assistance to clients regarding misapplied payments, flexes, waivers, hierarchy maintenance, reinstatement, etc.
• Reconciled remittance (payment) related complex issues for Corporate Purchasing Card clients via inbound and outbound communication with internal and external customers.
• Performed analysis and due diligence for "Corporate Service Office" requests for reconciling corporate purchasing card accounts.

Process Improvement:

• Identified and documented necessary information to improve communication effectiveness.
• Highlighted issues and recommended changes in workflows, procedures, and service levels to meet customer needs.

Campaign Management:

• Owned and executed multi-market Paid Search campaigns on Google Ads for EMEA and AMER regions.
• Collaborated with Performance Channel teams to develop and implement data-driven Paid Search strategies aligned with marketing plans.

Performance Optimization:

• Monitored internal and external digital trends to optimize campaigns for competitive advantage.
• Partnered with analytics teams to conduct "test and learn" activities, establish PPC best practices, and drive continuous improvement.
• Leveraged data analytics to assess performance across creative, partners, and products, identifying optimization opportunities and growth areas.

Stakeholder Management:

• Presented campaign strategies and plans to internal stakeholders across markets and central teams.
• Collaborated with Account Managers to drive sales and acquisition of digital services for credit card customers.
• Built and maintained strong relationships with market teams and supporting agencies.

Digital Acquisition Management:

• Managed entire digital acquisition lifecycle, from ideation to media planning, creative development, and performance analysis.
• Coordinated with internal stakeholders for creative briefing, review, approvals, and campaign deployment.
• Ensured timely delivery of tasks and achievement of digital acquisition targets.

Analytics & Innovation:

• Partnered with analytics counterparts to develop and implement data measurement solutions for American Express, maximizing data utilization for performance enhancement.
• Worked closely with product, tech, and analytics teams to understand customer funnel and ideate improvements for seamless customer experience and improved conversions.

B2B Client Management:

• Managed Google Ads accounts, Google Analytics, Merchant Center accounts, and payment options for B2B clients in the Australia & New Zealand market.
• Provided end-to-end campaign management, from forecasting and strategy to implementation and launch of Google Ads campaigns for B2B brands.
• Assisted clients with optimizing ad copy and landing pages to generate high-quality leads and improve campaign performance.

Campaign Optimization & Reporting:

• Analyzed campaign data to identify trends and insights, optimize ad spend, and drive performance improvements.
• Measured and reported on performance of all marketing campaigns, ensuring transparency and actionable data for clients.

Campaign Management & Growth Strategies:

• Brainstormed and implemented new and creative growth strategies to attract customer engagement for various digital platforms.
• Reviewed and resolved disapproved ads to ensure compliance with Google Ads policies.

Knowledge & Expertise:

• Interfaced with technical and product experts to stay up-to-date on Google Ads best practices, enabling informed recommendations for campaign optimization and product improvement.
• Communicated effectively with advertisers via email, providing valuable and campaign-specific information to maintain client satisfaction and brand reputation

Technical Support & Troubleshooting:

• Resolved Dell product-related issues for B2B clients in US market, collaborating with technical analysts to ensure timely solutions.
• Provided remote guidance on installing and integrating new hardware components and software.
• Explained technical information in clear and understandable terms to non-technical clients.
• Removed malware and other threats from laptops and desktop systems, ensuring system security.
• Handled escalated technical issues (Level 2) from clients, striving for first-call resolution to improve customer satisfaction.

Performance & Recognition:

• Achieved highest quality score for two consecutive quarters (Q2 & Q3), demonstrating exceptional service delivery.
• Earned promotion to Dedicated Account Representative based on outstanding performance and completion of Support Engineer Certification.