Sayantan Das

• Incorporated suggested changes to layouts and promotions to drive sales.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Assortment Rationalisation.
• Setting MBQ for smooth replenishment.

• Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
• Partnered with buyers to develop category-appropriate order frequency for spend under management.
• Identified and reported key performance indicators to define successful category management.

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• Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
• Maintained positive customer relationships by responding quickly to customer service inquiries.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
• Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
• Provided weekly work schedules to employees to accommodate business demands and vacation requests.
• Created and maintained safe and secure work environments for employees.
• Assisted in recruiting, hiring and training of team members.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.

. Inventory management, Floor management, Team management. Margins deliver.

.Sales: Driving whole sale, retail & online business for top line growth.

. New customer acquisition

• Inventory management, Floor management, Team management
• Suppliers management.
• Managing Top line & bottom line sales & margin growth.
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• Driving fruits and vegetables sales at different stores of PANTALOON, Reliance Fresh Ltd and Aditya Birla Retail (MORE) (SIS Format).
• Managing a team of eight CSA and four supervisors.
• New business development (bulk sales apart from SIS).
• Stock management & shelve management.
• Sales of Reliance Stores at Utsa (Rajarhut), Jodhpur Park and Despriya Park have increased by 100, 66 and 40 Kg per month respectively.

• Stock Management (Over 4500 assortment), shelves management.
• New customer acquisition and business development.
• Team management (20 associates).
• Handling key wholesale & retail customers for volume business.
• Negotiating with suppliers for stocks and other sales supports. (All major FMCG co. of India like HUL, P&G, MARICO. etc.
• Over 2500 new customer registration in 3 months.
• Contributed 22% of Stores sales during the opening of Kolkata DC.
• Increased 45% sales in the month of Mar’ 09.
• Worked in all the five distribution centers of Metro C&C present in India and was part of Jaswantpura Store Team which achieved highest sale in Dec’ 2007 since Metro C&C opened in India in 1998.

• Managing dealers and distributor’s network of lubricants (South Bengal Depot In charge.) and car care products for entire West Bengal.
• Sales Planning and implementation for achieving targets.
• Promote new products, conducting sales promotion, marketing support customer care and retention.
• Sales Co-coordinator for car care sales for eastern region.
• Valvoline “Team West Bengal” was awarded as BEST RETAIL GROWTH ACHIEVER (LUBRICANT) 2005-06.
• Appointed three new distributors for car care products.
• Appointed fifty new dealers.
• Achieved 35% sales growth in 2004-05, 45% in 05-06 and 40% in H1 (Apr’ 06 – Sept’ 06) in car care segment.

• Appointment, development and monitoring of dealer’s network.
• Sales Planning and implementation for achieving targets.
• Promote new products, conducting sales promotion, marketing support and customer care.
• Receivable management.
• Appointed sixty dealers in kolkata.
• Introduced eight new products.