Job Search Status
Open to workDesired start date: Immediately
Open To Work
Sayantani Saha
Mumbai
Work Preference
Summary
Results-driven professional with over 9 years of experience in leading cross-functional projects in marketing, product growth, and community programs within the IT publishing sector. Expertise in managing complete project lifecycles, from planning and stakeholder alignment to execution and performance tracking. Previous role as Growth Lead at Packt Publishing focused on user acquisition, influencer collaborations, and strategic outreach initiatives that enhanced product visibility and revenue. Proven track record of building high-performing marketing teams and executing data-driven multi-channel campaigns, complemented by certifications in product management and digital marketing.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Growth Lead
Packt Publishing Ltd
01.2025 - 07.2025
- Develop and execute a growth strategy tailored to your vertical, with a focus on user acquisition, direct reach, and revenue.
- Drove demand and engagement through growth marketing techniques, including outbound email, social, and network marketing, resulting in increased user acquisition.
- Conduct experiments on conversion rate optimization, A/B testing user flows, and other acquisition tactics to enhance funnel performance.
- Utilize analytics tools (Google Analytics) to track real-time performance metrics by channel.
- Work closely with product leads to optimize existing tools and channels.
- Cultivated relationships with influencers and experts to secure authoritative endorsements, enhancing brand credibility.
- Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential professionals and users.
- Reported on growth strategies, metrics, and results to cross-functional teams and senior leadership, facilitating informed decision-making.
Developer Relations Marketing Manager
Packt Publishing Ltd
01.2021 - 12.2024
- Day-to-day management of the Explorer Marketing Team at Packt.
- Drove creation of influencer-centered programs, events, and partnerships to strengthen brand visibility.
- Established and managed engaged tech advocate networks across technology domains, enhancing community collaboration.
- Cultivated relationships with devrel talent across teams by establishing a Community of Practice.
- Formulated strategies to authentically engage with tech communities through various channels.
- Managed Packt's official LinkedIn, Twitter, and Facebook pages by posting engaging content regularly.
- Developed and owned demand generation playbook leveraging community engagement to drive outreach efforts.
- Plan, Manage and execute portfolio level campaigns in Amazon as well as Direct channels.
Marketing Manager
Packt Publishing Ltd
01.2020 - 12.2022
- Co-ordinate with stakeholders in Commercial and Publishing teams to ensure that all titles are announced up to at least 2 months before publication.
- Ensure that copies of product pre-finals are distributed to Amazon reviewers within 7 days of receiving them.
- Co-ordinate with stakeholders in Commercial, Publishing, Amazon, and Direct teams to create and deliver monthly title level campaigns.
- Promotion of backlist titles as required by Portfolio Director.
- Support authors with self-promotion of their book through our self-promotion toolkit.
Author Engagement Executive
Packt Publishing Ltd
12.2018 - 12.2019
- Investigate and categorize the responses received from authors to ensure we understand their pain-points.
- Build reports to summarize the analysis for distribution and discussion.
- Effectively manage and recommend changes to the communications that are sent to authors throughout the publishing process.
- Conducting RCA to check author cancellations and provide reports to the Publishing Team.
Process Associate
TCS Limited
04.2012 - 03.2016
- Reviewing 4506T order form to check for accuracy before sending request to the IRS.
- To check for rejection from IRS if any and correct the order form.
- To provide accurate instructions to the customer for rejection and advice next steps.
- US Based Leading Multinational Bank
Customer Care Executive
IBM Global Service
03.2011 - 01.2012
- Handling customer correspondence through Emails, Phone Complaints and Chat.
- Ensuring each complaint is investigated fully and fairly.
- Handling customer billing related queries and escalations.
- Largest Middle East Based Telecom Company
Customer Care Executive
HSBC Global Resourcing
12.2008 - 02.2010
- Handling customer queries for HSBC credit card holders over call.
- Resolving issues pertaining to balance request, Lost & stolen reporting, explaining Monthly bills.
- HSBC Credit Cards (US)
Education
Spanish A1 level -
Hispanic Horizons
01-2019
Bachelor of Science -
Lady Brabourne College
Calcutta01-2008
I.S.C.E. (class XII) -
Auxilium Convent School
Delhi01-2005
I.C.S.E. (class-X) -
Auxilium Convent School
Delhi01-2003
Skills
- Stakeholder management
- Cross-functional coordination
- Timeline and resource management
- Delivery management
- Process optimization
- Documentation and organizational skills
- Data analysis and performance tracking
- Risk identification and issue resolution
- Team leadership and mentorship
Certification
- Certified Product Manager
- Spanish Language level 1 certified. Level 2 ongoing
- Digital Marketing Tools & Services (LinkedIn Learning)
- Product Focus Training
- Train the Trainer Certification (TCS)
Accomplishments
- Built and scaled the Explorer Marketing Team, establishing structured processes and documentation for project execution.
- Got promoted twice in my six-year tenure at Packt.
- Created standardized project documentation and training modules adopted across teams.
- Created reports in Power BI along with the IT team for scaling marketing projects at Packt.
- Recognized as a Star Performer multiple times for outstanding project delivery and impact.
Personal Information
- Date of Birth: 06/02/87
- Gender: Female
- Nationality: Indian
- Marital Status: Married
Location
503 SBI Employees’ Nilambari CHS, Veer Makarand Ghanekar Marg, Vileparle East, Mumbai, Maharashtra, 400057, Same as Above, Mumbai, Maharashtra, 400057
Timeline
Growth Lead
Packt Publishing Ltd
01.2025 - 07.2025
Developer Relations Marketing Manager
Packt Publishing Ltd
01.2021 - 12.2024
Marketing Manager
Packt Publishing Ltd
01.2020 - 12.2022
Author Engagement Executive
Packt Publishing Ltd
12.2018 - 12.2019
Process Associate
TCS Limited
04.2012 - 03.2016
Customer Care Executive
IBM Global Service
03.2011 - 01.2012
Customer Care Executive
HSBC Global Resourcing
12.2008 - 02.2010
Spanish A1 level -
Hispanic Horizons
Bachelor of Science -
Lady Brabourne College
I.S.C.E. (class XII) -
Auxilium Convent School
I.C.S.E. (class-X) -
Auxilium Convent School