Hi, I’m
Sayantee Chakraborty
Kolkata
Summary
Versatile Advertising Account Manager versed in creating effective campaigns to engage end increase target audience. 3+ years of experience managing Walmart Ads,Amazon Ads, Google Ads, Facebook Ads, boosting metrics and engagement to bolster brand awareness. Excellent skill in client needs assessment and guidance to grow entrepreneurial ventures.
Overview
8
years of professional experience
2
Certifications
Work History
TeikametricsBangalore
Advertising Account Specialist
06.2022 - Current
Job overview
- Working on Walmart Platform. Currently handling 13 USA and Europe clients with a total budget of @1,20,500 monthly
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Developed advertising tactics and implemented new solutions for brands to increase brand awareness on Walmart Platform
- Completed keyword research and analyzed competitor search terms trackers to identify gaps and opportunities.
- Managed marketing budgets and tracked campaign performance to give better ROAS, ACOS, CPC and CVR
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Got 5 plus ratings from 90% of the clients and solid feedbacks.
- Hands on Knowledge on Listing optimization and Item creation on Walmart Platform.
CognizantBangalore
Advertising Account Manager
04.2021 - 05.2022
Job overview
- Developed advertising tactics and implemented new solutions for increased brand awareness on Amazon Platform.
- Proficient in setting up campaigns, ad groups, keywords, bids in order to achieve the goals given by the clients.
- Helped local brands expand business operations through targeted advertising and meet revenue goals.
- Proficient in optimizing Amazon Ads for ROI, ROAS, ACOS, and revenue goals.
- Made outbound calls to existing customers to upsell advertising packages.
- Collected performance data on each promotion to better plan future events.
- Currently I am working for 87 brands. Proved successful working within tight deadlines and fast-paced atmosphere.
- Carried out day-day-day duties accurately and efficiently. Update and create reports on weekly and fortnightly basis.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Exceeded goals through effective task prioritization and great work ethic.
DigitaleKolkata
PPC Analyst
11.2020 - 02.2021
Job overview
- Detailed keyword research for search campaigns and ability to audit accounts for performance optimization
- Technical Implementation and Generation of Tags, Pixels (Basic and Event), Codes (Conversion & Re-marketing)
- Setup, managing and handling Facebook Campaigns (Video Promotion, Lead Generation, Dynamic Product Ads, Dynamic Remarketing)
- Strong background in Google Analytics to identify and point out insights
Google Ads: Search Ad, Shopping Ad, Display Ad, Youtube Video Ad & Remarketing (including Custom Audience based). - Facebook Ads: Lead generation, Traffic, Conversion, Catalogue Ads, Dynamic Remarketing, Display Marketing
Indusnet TechshuKolkata
Business Analyst
02.2019 - 06.2019
Job overview
- Handling client queries, providing them feasible solutions, and building healthy relationships thereby achieving high customer satisfaction.
- Analyzing the scope of work for clients
- Create business strategy for the clients in Social media and PPC.
- Reporting of all prospects and leads for internal purposes.
- Preparing competitive analysis reports, market analysis, work-statement agreements, Non-disclosure (if required), raising invoice, Payment collection
- Management and assignment of prospective leads
- Handling CRM to manage leads
- Improving sales and service delivery through effective business documentation
PreScoutersUSA
Lead Generation Analyst
10.2017 - 12.2018
Job overview
- Conducted research, gathered information from multiple sources and presented results.
- Participated in team-building activities to enhance working relationships.
- Worked flexible hours; night, weekend, and holiday shifts.
- Lead generation and Email marketing (International Industry).
- Lead generation for all type or industry that is IT / Non IT Both.
- Requirement Gathering, Data Enrichment, Appointment Setting
- LinkedIn Marketing and proficient in Salesforce.
- Recruitment for our Lead Research Team and screening of profiles from LinkedIn.
Innofied Solutions Pvt LtdKolkata
Business Analyst
11.2015 - 09.2017
Job overview
- Interact with clients and project team to plan and develop project work. Review and edit all client communication documents.
- Respond to client’s questions and concerns in a timely manner.
- Monitor and report project status to clients on regular basis. Schedule client meetings to discuss project updates and issues.
- Ensure the project team works according to project scope and timelines
- Handling Entire Cycle of Sales (Fix appointments/meetings for the onsite sales team, Systematic follow up with each prospect, Work with the operations team and other teams for developing new service offerings, track and report competition activities, etc)
- Direct communication with clients (Both International and Domestic, mainly International)
- Work directly with the technical team for estimates, requirement gathering, and proposals.
- Competitor Analysis, Market Research, and bid management.
- Completed quarterly target of USD $50,000 (April,2017- June,2017)
Quadrant TechnologyKolkata
Marketing Executive
09.2015 - 12.2015
Job overview
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Bid Management
Colgate PalmoliveKolkata
Customer Development Intern
06.2015 - 07.2015
Job overview
- Handling 2 stockists and helping them to reach their goals in North 24 Parganas, Kolkata.
- Maintaining primary and secondary sales for Colgate-Palmolive.
- Increasing the Effective Route Coverage.
- Handling 8 salesmen and motivating them and working with them to help them achieve their targets.
- Understanding the market and also competitors market.
Education
Calcutta Media InstituteKolkata
Post Graduation in Digital Marketing And Media from Digital Marketing
University Overview
- Done 2 internships respectively in HyperXchange and Voiceworx Events while studying for Digital Marketing successfully.
- Acquired First Class in PGDMM
- Post Graduation Date: Aug, 2019 to Sept, 2020
KIIT School of ManagementBhubaneswar
MBA from Marketing And Operations
University Overview
- Member of Marketing Club, Fest Club and Placement Club
- Graduation date: May, 2013 to May, 2015
- CGPA: 6.94
- Completed 2 internships successfully while studying MBA in Emami Ltd and Pantaloons.
Academy of TechnologyKolkata
B-Tech from Computer Science And Engineering
University Overview
- Engineering in Computer Science
- CGPA: 6.96
Holy HomeKolkata
ISC from Science
Skills
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Accomplishments
- Achieved the Title Champion of the week 3 times consecutively, by completing all the tasks and targets with accuracy and efficiency at Cognizant.
- Got 5+ CSAT ratings from 90% clients at Teikametrics for Walmart Ads.
- Got several positive client reviews for my work towards their Amazon Ads.
- Handling 87 accounts together.
- Successfully helping the brands create brand awareness and increasing the revenue of the brands and the client.
Certification
1. Amazon Ads Certifications
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Timeline
Advertising Account Specialist
Teikametrics
06.2022 - Current
Advertising Account Manager
Cognizant
04.2021 - 05.2022
PPC Analyst
Digitale
11.2020 - 02.2021
Business Analyst
Indusnet Techshu
02.2019 - 06.2019
Lead Generation Analyst
PreScouters
10.2017 - 12.2018
Business Analyst
Innofied Solutions Pvt Ltd
11.2015 - 09.2017
Marketing Executive
Quadrant Technology
09.2015 - 12.2015
Customer Development Intern
Colgate Palmolive
06.2015 - 07.2015
Calcutta Media Institute
Post Graduation in Digital Marketing And Media from Digital Marketing
KIIT School of Management
MBA from Marketing And Operations
Academy of Technology
B-Tech from Computer Science And Engineering
Holy Home
ISC from Science
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