SAYED SOYEB ALI
Bengaluru
Summary
Systematic Marketing Analyst with 10 years of experience and extensive training in Sales & Marketing Operation. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration, maintaining lasting rapport with coworkers and clients.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Lead Marketing Analyst
Southern Star Research
06.2025 - Current
- Designed and executed multi-channel lead management processes, ensuring timely capture, qualification, scoring, and routing into Salesforce.
- Managed marketing databases using ZoomInfo, Zymewire, GlobalData, and LinkedIn to improve segmentation and targeting accuracy.
- Evaluated marketing campaign ROI and conversion performance using structured data and dashboards.
- Delivered ABM insights by analyzing funding, trials, and competitor landscapes to support targeted outreach.
- Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
Lead Marekting Analyst
Novotech
10.2016 - 05.2025
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Increased efficiency by streamlining data analysis processes and implementing automation tools.
- Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
- Enhanced customer satisfaction rates through detailed analysis of customer feedback data and subsequent improvements in service offerings.
- Implemented predictive analytics techniques that enabled proactive adjustments to business strategies based on emerging trends.
- Performed audits of subsidiaries to protect shareholders and potential investors from fraudulent or unrepresentative financial claims.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
- Developed new analytical models that improved forecasting accuracy and reduced risk exposure.
- Optimized resource allocation by conducting thorough cost-benefit analyses on potential investments.
- Enhanced customer engagement by analyzing behavior patterns and suggesting targeted marketing strategies.
- Reduced errors in data entry, instituting rigorous quality control checks.
- Led team in developing predictive model that forecasted trends, informing business decisions.
- Increased customer satisfaction by analyzing feedback and implementing necessary changes.
- Managed multiple projects simultaneously while adhering to strict deadlines and quality standards.
Assistant Manager – Business Development
Iron Mountain
04.2014 - 09.2016
- Developed comprehensive training programs for new hires, ensuring a smooth onboarding process and fostering employee success.
- Played an integral role in developing new product offerings by collaborating with research and development teams, ensuring a strong market fit for launch.
- Oversaw a team of sales representatives, providing guidance, support, and performance evaluations for continuous improvement.
- Analyzed sales data to identify patterns of success or areas requiring improvement, adjusting tactics accordingly for future pursuits.
Education
MBA - Marketing Management
Ramaiah Institute of Management Studies
Bengaluru 04.2001 -
Master of Arts - Political Science
Vidyasagar University
Medinipur, India 04.2001 -
Bachelor of Arts - Political Science
Vidyasagar University
Medinipur, India 04.2001 -
Skills
Marketing strategy
Marketing strategy development
Website optimization
Google analytics
Segmentation analysis
Campaign performance tracking
Salesforce experience
CRM management
A and B testing
Competitor evaluation
Data visualization
Marketing analytics
Marketing strategies
Campaign management
Certification
Certified [Job Title], [Company Name] - [Timeframe]
Timeline
Lead Marketing Analyst
Southern Star Research
06.2025 - Current
Lead Marekting Analyst
Novotech
10.2016 - 05.2025
Assistant Manager – Business Development
Iron Mountain
04.2014 - 09.2016
MBA - Marketing Management
Ramaiah Institute of Management Studies
04.2001 -
Master of Arts - Political Science
Vidyasagar University
04.2001 -
Bachelor of Arts - Political Science
Vidyasagar University
04.2001 -