Saylee Padwal
Senior Content Specialist
Mumbai
Summary
Dynamic Social Media Strategist and Content Writer with over 7 years of experience driving engagement and brand awareness across diverse industries, including food, lifestyle, entertainment, and fashion. Expertise in crafting compelling narratives and visually stunning content that resonates with target audiences. Proven ability to leverage social media platforms to enhance brand presence and foster community interaction. Passion for blending creativity with strategy to deliver impactful results for clients.
Professional writer with strong experience in creating engaging and insightful content. Skilled in crafting compelling narratives, conducting in-depth research, and meeting tight deadlines. Strong team collaborator, easily adaptable, and focused on delivering high-quality results. Adept at working in fast-paced environments and maintaining high standards.
Overview
10
10
years of professional experience
Work History
Sr. News & Features Writer, Editor
Screenrant
06.2020 - Current
- Currently working in the reality TV department as a senior writer and self-publishing editor for news and features. Maintaining a 30-article-per-week quota for a fast-paced digital publication focused on reality TV.
- Generate topics for articles.
- Content management systems included WordPress and Emaki.
- Conduct interviews with cast members from shows, including Indian Matchmaking.
- My articles rank among the most viewed in the Reality TV section on a daily basis.
Senior Consultant - Social Media
El Sol Strategic Consultants
11.2019 - 06.2020
- Created and managed digital campaigns for reputed clients like Arbour 28, Epiphany Snacks, Sula Wines
- Built Arbour 28’s Communication presence starting from the brand launch, along with setup of photography, dialogue, media coverage, Instagram tonality, fan page leveraging, on-ground activations
Sr. Content Strategist and Writer
Dialogue India (3600) Photos
08.2018 - 10.2019
- Creation of month-on-month content strategy for SocialGOAT, an initiative for Diageo India
- Tasks included brand research, insight mining and creating specialized content for each product vertical
- Creating daily content pieces for the website which included photography, recipe creation, feature articles, interviews and more
- Relaunching the brand’s social media pages
- Helped lift followers from 70 followers to over 17k organically
Brand Marketing
Bombay Brasserie – K Hospitality
02.2018 - 08.2018
- Managing integrated marketing communications for the restaurant chain, PAN India - across 9 locations
- Co-ordination with vendors and agency partners - inclusive of social media and PR - regarding offers, services, launches, and other footfall driving activities
- Launching the Delhi and Chennai outlets and introducing a new menu across India
Social Media Manager
Blowfish Digital
01.2016 - 02.2018
- Responsibilities included total ownership of a variety of brands in terms of social media management on all platforms
- Content Creation and Deployment for brands like Coffee By DiBella, Indigo Deli, Stylecracker, Nara Thai, Cin Cin and Suzette
- Influencer curation and management across brands
- Notable campaigns include - Freakshake launch for Coffee by DiBella, Glitter Cappuccino media coverage by various international publications
- Conceptualizing and managing the launch of Nara Thai and Cin Cin restaurants on social media. Tasks included development of positioning, content, brand visuals including photography, leveraging new social media innovations like grid formats, consideration development content like education based posts, cuisine introduction posts etc
- Deployed a unique campaign with Thai influencers where we documented their daily lives and re-packaged it as content. This was done to give audiences a taste of Thailand through social media
Stylist, Photographer, Social Media Executive
Focus Circle Brands Pvt Ltd - SeeNPick
03.2015 - 12.2015
- Handled the photography, styling and social media content for the SeeNPick fashion app.
- Writing and managing social media content for brands including Lavie, Samsonite and Finolex
- Tasks included strategizing and execution of influencer campaigns, monthy report preparation, Google Analytics report making
- Notable campaigns include - 'Be a Samsonite Designer', which was an Asia wide UGC Design contest and Lavie’s #PickleIsFun SS15 Campaign which was a multi platform collaboration with leading fashion bloggers
Education
Modern Art and Ideas
The Museum of Modern Art
01.2020
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L.S. Raheja College
01.2015
Advance Diploma - Fashion Design Technology
SASMIRA
01.2011
HSC - undefined
R.D. National College
01.2008
SSC - undefined
Canossa High School
01.2006
Skills
- Crafting specialized content for social media platforms
Content development
Visual communication
Social media promotion
Exceptional storytelling
In-depth research
Engaging writing style
Adaptable writing voice
Pitch development
Brand consistency
Extracurriculars
I run my own Instagram account @saylee_padwal where I create and post food related content regularly. I have been recognized and awarded by the state of Maharashtra for my contribution towards Nature Photography.
Timeline
Sr. News & Features Writer, Editor
Screenrant
06.2020 - Current
Senior Consultant - Social Media
El Sol Strategic Consultants
11.2019 - 06.2020
Sr. Content Strategist and Writer
Dialogue India (3600) Photos
08.2018 - 10.2019
Brand Marketing
Bombay Brasserie – K Hospitality
02.2018 - 08.2018
Social Media Manager
Blowfish Digital
01.2016 - 02.2018
Stylist, Photographer, Social Media Executive
Focus Circle Brands Pvt Ltd - SeeNPick
03.2015 - 12.2015
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L.S. Raheja College
Advance Diploma - Fashion Design Technology
SASMIRA
HSC - undefined
R.D. National College
SSC - undefined
Canossa High School
Modern Art and Ideas
The Museum of Modern Art
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