Saylee Shinde
Navi Mumbai
Summary
Motivated Engineer recognized for strong critical thinking and problem-solving abilities coupled with successful 3 year track record in industry. Dedicated to offering innovative solutions to eliminate legacy issues and elevate performance metrics.
Overview
3
3
years of professional experience
Work History
TechOps Engineer|Email Deliverability Engineer
Shiprocket
New Delhi
05.2023 - Current
- Proficient in PMTA, Sparkpost, Wigzo ,Sendclean,etc installation, configuration, and optimization.
- Expanded expertise to include other communication channels such as Email, WhatsApp, SMS, onsite, push interactions.
- Managing campaign content involves several key aspects including planning, targeting, segmentation, scheduling, content hygiene, and data hygiene.
- Manage all aspects of TechOps and QA work within the organization
- Utilize Postman to test APIs and ensure their functionality and reliability
- Use Freshdesk and JIRA to effectively manage and resolve tickets, ensuring timely resolution and adherence to SLAs
- Provide technical support and assistance to end users, ensuring the issues are resolved promptly and accurately.
- Collaborate effectively with cross-functional teams
- Resolve queries related to automation, integration, segmentation, Broadcast, campaigns, providing expert guidance and solutions
- Successfully manage IP and domain warm-up procedures
- Proficient in implementing and managing AMP and BIMI for email, including email annotation
- Implement strategies to minimize spam reports and reduce spam rates
- Ensure impeccable email authentication through SPF, DKIM, and DMARC
- Maintain compliance with email regulations (e.g., GDPR, CAN-SPAM)
- Work with a variety of technologies including Linux, Redis, MongoDB, PostgreSQL, Cassandra, GCP, and Grafana to support and maintain the organization's technical infrastructure
- Created and implemented email campaigns to increase customer engagement.
- Developed automated emails for customer onboarding, abandoned cart reminders, and other transactional emails.
- Monitored email deliverability and optimized performance metrics such as open rate, click-through rate, and conversion rate.
- Analyzed customer behavior patterns through A and B testing to optimize messaging strategies.
- Built HTML templates for newsletters, product announcements, event invitations, surveys, and other promotional emails.
Email Deliverability Engineer
Route Mobile Limited
Mumbai
11.2022 - 05.2023
- Responsible for designing, implementing and monitoring email infrastructure and managing email deliverability
- Knowledge of Inbox Placement, IP Addresses delisting and management
- Bounce management like Soft Bounce and Hard Bounce
- IP warmup process and Domain Warm Up Process
- Experience with MTA (PMTA or others)
- Demonstrated hands-on experience in all aspects of email marketing, from planning and execution to monitoring and reporting.
Associate - Deliverability Engineer
Netcore Cloud
Thane
05.2021 - 11.2022
- Identify deliverability issues and work with Client Strategy and our customers to resolve and improve their email program
- Managed over 10,000 email campaigns, encompassing various types such as transactional, promotional, affiliate marketing, branding, and automation
- Successfully handled email campaigns for prominent clients including Myntra, Kama Ayurveda, Happyfares, Kotak, PayU, and Libas, among others
- Proficient in Linux command line usage to manage the server, troubleshoot issues, and configuration
- Collaborated with a diverse portfolio of 40-50 clients, implementing strategies to enhance campaign performance and maximize results
- Expertise in configuring PMTA on Linux servers, this involves setting up authentication, bounce handling, feedback loops, and other features to ensure successful email delivery.
- Monitored affiliate performance and implemented strategies to maximize revenue and ROI.
- Dealing with bulk/mass marketing email systems and configurations
- Engaged in ensuring high deliverability rates, and maintaining the email reputation of IP addresses
- Comfortable in using the command line interface for Linux
- Deliverability and Email best practices including: DKIM, SPF, Domain Key, DMARC, DNS, BIMI, AMP and DNSBL
- Understanding and implementation of SPAM laws and policies including: CAN SPAM, Certified Sender and Whitelisting
- Client interactions at all technical levels
- Trained employees on email deliverability concepts, MTA Management and Monitoring
- Have working knowledge of maintaining IP reputation.
- Developed and maintained email campaigns to increase customer retention and loyalty.
- Analyzed customer data to identify trends in email engagement and created strategies for improvement.
- Documented processes related to email marketing activities including campaign set up, scheduling, testing, deployment.
- Executed strategies that increased open rates by 15% within a month of implementation.
Education
Bachelors of Engineering - Computer Engineering
MGM college of engineering and technology (Mumbai University)
01.2020
Diploma - Computer Technology
Bharati Vidyapeeth Institute of Technology, Kharghar (MSBTE)
01.2017
10th -
Maharashtra State Board
01.2014
Skills
- Linux
- MS SQL
- HTML
- PostgreSQL, Dbeaver
- MongoDB
- Python
- BIMI , AMP
- SPF/ DKIM/ DMARC, CAN– SPAM act
- MTA installation,setup,configuration
- DNS configuration
- Email Campaign management
- IP/Domain Warmup, Blacklist removal
- Channel Automation(Email,SMS,whatsapp,push)
- Anytime serices desk ticketing tool
- Performance reporting
- Marketing automation
- Campaign Management
- Campaign Implementation
- Project Management
- Channel Marketing
- Database Management
- Target Audience Analysis
- Data Collection
- Email Marketing
- Marketing Strategies
Accomplishments
STAR performance award for Quarter 1
Personal Information
Date of Birth: 08/18/98
Hobbies and Interests
- Painting
- Drawing
- Watching Movies
- Listening Music
- Cooking
Disclaimer
I hereby declare that the above information provided by me is true and accurate to the best of my knowledge.
Languages
Marathi
First Language
Hindi
Proficient (C2)
C2
English
Advanced (C1)
C1
Timeline
TechOps Engineer|Email Deliverability Engineer
Shiprocket
05.2023 - Current
Email Deliverability Engineer
Route Mobile Limited
11.2022 - 05.2023
Associate - Deliverability Engineer
Netcore Cloud
05.2021 - 11.2022
Bachelors of Engineering - Computer Engineering
MGM college of engineering and technology (Mumbai University)
Diploma - Computer Technology
Bharati Vidyapeeth Institute of Technology, Kharghar (MSBTE)
10th -
Maharashtra State Board
Similar Profiles
Tinu MalhotraTinu Malhotra
Manager – Seller Excellence at ShiprocketManager – Seller Excellence at Shiprocket
Prateek PrakashPrateek Prakash
Senior Specialist at ShiprocketSenior Specialist at Shiprocket
Sarthak SinghSarthak Singh
Senior Specialist at ShiprocketSenior Specialist at Shiprocket
Ruchika SinghRuchika Singh
Associate Product Manager at ShiprocketAssociate Product Manager at Shiprocket
SUSHANT KUMARSUSHANT KUMAR
Sr Manager- CNOC Team at Reliance JioSr Manager- CNOC Team at Reliance Jio