Summary
Overview
Work History
Education
Skills
Websites
Languages
Languages
References
Timeline
Generic

SEBASTIAN FERNANDUS

Kochi

Summary

Sales Leader with 16 years of experience in marketing and sales across various channels, including field and retail. Expertise in setting strategic business development goals and managing dealer networks to drive revenue growth. Proven ability to lead high-performing teams, optimize processes, and implement cost-effective market strategies. Strong background in CRM systems, strategic planning, and compliance, consistently delivering top and bottom-line results.

Overview

17
17
years of professional experience

Work History

Area General Manager

LIVSPACE
KOCHI
02.2025 - Current
  • Market Identification & Strategy: Collaborate with the regional manager to identify high-potential cities for Livspace franchise expansion.
    Conduct detailed market research to analyze building material data, and identify key growth opportunities.
    Team Management and Collaboration: Manage and work closely with assigned team members to collect, analyze, and call leads from potential areas.
    Provide guidance, training, and support to ensure alignment with Livspace's franchise selection criteria.
    Lead Generation & Meetings: Scrutinize and shortlist the potential franchise profiles that align with Livspace's standards.
    Oversee the scheduling and alignment of meetings with interested prospects in target areas.
    Area Visits & Prospect Engagement: Plan and execute weekly visits to potential franchise areas to understand market dynamics, and strengthen connections.
    Personally pitch Livspace’s franchise model to prospective partners, generating interest and driving conversions.
    Franchise Conversion & Onboarding: Facilitate the onboarding process by converting the right profiles into Livspace franchise partners.
    Ensure all necessary steps are completed to make new franchises operational and live within set timelines.
    Performance Management: Achieve franchise onboarding targets, and ensure KPIs are met consistently.
    Regularly monitor progress, and take corrective actions to address any challenges in franchise conversion.
    KRAs: Successful onboarding of new franchise partners.
    Meeting and exceeding franchise onboarding targets.
    Ensuring the timely completion of franchise operational setup.

Area Sales Manager

SQUAREFOOT
Kochi
03.2023 - 02.2025
  • Cultivated long-lasting relationships with architects and dealers to drive sales growth.
  • Enhanced architect and dealer network through comprehensive product information and promotion.
  • Acquired extensive product knowledge and conducted market analysis to boost sales volume.
  • Educated dealers on product advantages, addressing inquiries and fostering positive relations.
  • Directed strategic initiatives for sales team, establishing incentive programs as necessary.
  • Provided leadership and coaching for development of sales and service teams.
  • Maintained accurate records of sales transactions, appointments, and customer complaints using CRM tools.
  • Collaborated with marketing department to ensure effective engagement with target audience.

Business Development Manager

LIVA KITCHEN & INTERIORS
Kochi
09.2022 - 03.2023
  • Developing marketing strategies aimed at generating reliable leads
  • Presenting brand development concepts during management meetings
  • Maintaining detailed records of sales activities, including order completions, payment tracking and follow-ups with architects and dealers
  • Engaging in the sales efforts of team members to support their performance and ensure the timely achievement of team objectives
  • Coordinating marketing field activities to improve the generation of credible leads
  • Handled customer concerns and escalated major issues to management for instant solutions

UK Education Counsellor

AH&Z Associates Ltd.
Kochi
04.2022 - 09.2022
  • Promptly follow up on leads utilizing the CRM system
  • Comprehend the profiles of students and recommend the most suitable universities and programs
  • Provide efficient operational assistance in the process of university selection, application submission, and support in obtaining study visas for UK institutions
  • Maintain ongoing communication with university representatives to stay informed about the status of student applications
  • Consistently meet sales targets for each intake period

Business Development Manager

UNIWOOD PRODUCTS
Kochi
10.2020 - 03.2022
  • Providing consultations to clients who visit our showroom for their interior design needs
  • Assessing their requirements and budget constraints while recommending optimal solutions
  • Preparing quotations and delivering presentations to clients and architects as necessary
  • Managing lead activities utilizing sales force tools
  • Addressing customer complaints and ensuring their comfort by resolving any issues
  • Conducting after-sales follow-ups to foster strong customer relationships and generate referral leads
  • Achieving quarterly and annual targets on time

Exhibition Sales Manager

Mudra Furniture
Malappuram
06.2016 - 09.2020
  • Establish communication with the exhibition organizers to receive updates regarding forthcoming events
  • Engage in the process of stall reservation and monitor the production of furniture to guarantee an optimal presentation during the events
  • Coordinate the sales personnel by providing essential training in product knowledge to maximize revenue generation during the event
  • Develop competitive pricing strategies for the event
  • Supervise the follow-up with clients after the event and ensure the prompt delivery of orders

Trainee, Trainer, Assistant Manager, Branch Manager

Impulse Marketing(Abyss International)
Kottaym, Mumbai, Surat
03.2008 - 07.2016
  • Developed sales and marketing expertise in direct marketing while serving as a Management Trainee.
  • Gained proficiency in client management and effective communication.
  • Achieved promotion to Trainer due to outstanding sales performance.
  • Established a 16-member sales team capable of operating as an independent branch.
  • Advanced to the position of Assistant Manager, receiving training in key account management and office administration.
  • Promoted to Branch Manager, where I initiated operations in Surat.
  • Responsible for recruiting and training new candidates to excel in direct sales.
  • Provided training for Trainers focused on team building to facilitate business growth.

Education

Bachelor of Arts - Philosophy

Suvidya College
Bangalore
01.2008

Skills

  • B2B sales expertise
  • Contract negotiation
  • Lead generation and prospecting
  • Key account management
  • Multilingual communication
  • Upselling techniques
  • Direct sales strategies
  • CRM software proficiency
  • Creative problem-solving
  • Territory management
  • Customer service excellence
  • Sales leadership
  • Sales presentations
  • Relationship management
  • Sales training and development
  • Franchise onboarding

Languages

  • English
  • Malayalam
  • Hindi
  • Tamil
  • Kannada

Languages

Malayalam
First Language
English
Advanced (C1)
C1
Tamil
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2
Kannada
Elementary (A2)
A2

References

References available upon request.

Timeline

Area General Manager

LIVSPACE
02.2025 - Current

Area Sales Manager

SQUAREFOOT
03.2023 - 02.2025

Business Development Manager

LIVA KITCHEN & INTERIORS
09.2022 - 03.2023

UK Education Counsellor

AH&Z Associates Ltd.
04.2022 - 09.2022

Business Development Manager

UNIWOOD PRODUCTS
10.2020 - 03.2022

Exhibition Sales Manager

Mudra Furniture
06.2016 - 09.2020

Trainee, Trainer, Assistant Manager, Branch Manager

Impulse Marketing(Abyss International)
03.2008 - 07.2016

Bachelor of Arts - Philosophy

Suvidya College

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