Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Seema Bhatia

Mumbai

Summary

SENIOR MARKETING & CREATIVE SERVICES EXECUTIVE

CREATIVE DIRECTION STRATEGIC MARKETING LEADERSHIP BRAND CAMPAIGN MANAGEMENT
Offering comprehensive experience in driving strategic marketing and creative direction to meet corporate goals.

Senior Marketing Leader with proven experience in driving the full scope of traditional, digital, social media, and content marketing for B2C and B2B organizations . Demonstrated ability to develop brand messaging and data-driven campaigns to enhance business growth and development. Expert in introducing innovative concepts and marketing campaigns to establish new revenue streams. Advanced leadership skills with demonstrated background in building, developing, coaching, and managing teams toward exceeding corporate objectives. Key contributor to strategic leadership teams with experience in creating and managing long-range growth plans.

Overview

7
7
years of professional experience

Work History

Marketing Consultant

Pigtail Pundits
Mumbai
04.2023 - Current
  • Developed and implemented impactful marketing strategies - For an NFT platform, I engineered a targeted plan that drove a 30% surge in the traffic through various channels within the first quarter, coupled with a 25% increase in new users
  • .Implemented a branding strategy resulting in a 60% boost in brand recognition and a contributing to a 15% growth in leads and a 10% decrease in customer churn for a Tech startup
  • Negotiated contracts with vendors for marketing materials production or placement of advertisements in publications or broadcast outlets.
  • Collaborated with external agencies such as public relations firms or media buyers in order to maximize reach of campaigns.
  • Managed customer digital marketing strategies to meet quarterly client sales goals.
  • Handled cost and benefit analysis for diverse marketing campaign projects.
  • Cultivated programs for client outreach and marketing, website development and services to promote profitability.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.

B2B Marketing Director

Digitalzone
Pune
10.2021 - 03.2023
  • Orchestrated a 360-degree digital strategy, resulting in an 80% increase in lead generation, surpassing quarterly MQL targets consistently
  • Established and managed overall brand strategy, achieving a 40% increase in brand recognition and positive sentiment within the target market
  • Fostered Brand Trust and Credibility through strategic partnership with PR sites like Fortune US, Inc US, Yourstory, driving a 20% increase in website traffic and quantifiable engagement via SEO-focused articles, effectively enhancing brand reputation
  • Collaborated with renowned global conferences such as Forrester and B2BSMX, strategically fostering brand trust and generating SQLs, resulting in a notable 40% increase in lead generation
  • Established partnerships with influential product review platforms like G2 to enhance customer trust, and engaged with employee and CEO branding site, Comparably, to fortify the company's online presence and credibility
  • Led a lean, integrated marketing & creative team, improving project delivery timelines by 20% through streamlined processes and collaboration tools
  • Mitigated ad revenue leakage by identifying and addressing gaps in the customer journey, resulting in significant improvements and saving an annual revenue of $100,000.
  • Reviewed internal reports and identified areas of risk or potential cost savings and saved budget leakage of $50,000
  • Negotiated agreements with external partners such as contractors or consultants.
  • Organized promotional events to increase brand awareness and customer engagement.
  • Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
  • Collaborated with sales teams to develop lead generation strategies across multiple channels.

Global Marketing GM

EC-Council
Hyderabad
07.2019 - 10.2021
  • Provide strategic oversight of the development, management, and execution of marketing programs consisting of traditional and digital marketing, B2B/B2C, social media, email marketing, and content strategy. Partner with cross-functional teams to oversee the delivery of corporate marketing and email marketing campaigns to drive client development and business growth. Direct the development of data-driven strategies for driving brand exposure by utilizing consumer insights and market intelligence to create targeted, effective marketing campaigns. Build, develop, and lead a team of 17. Manage $5M budget
  • Identified opportunities for new business partnerships or other growth initiatives.
  • Pioneered digital marketing strategies, yielding a consistent ROI and an outstanding 180% increase in website traffic, translating into a 30% growth in online course enrollments
  • Successfully expanded the online business page on LinkedIn, achieving a remarkable growth of 60%
  • Drove product launches, bringing 15,000+ users to Youtube in a week for product launch and built 1 million followers on Linkedin
  • This initiative contributed to a 25% increase in course enrolments
  • Pioneered innovative Covid-era strategies, enhancing website traffic by 42% and driving lead generation by 65% through innovative campaigns featuring knowledge repository recycling and compelling giveaways for website visitors
  • Engineered a highly effective time-based holiday marketing email campaign, yielding $1 million USD revenue in one month through targeted offers to existing leads and customers for certification course signups
  • Engineered a lead nurturing program, contributing to a 60% decrease in customer acquisition costs and a 20% increase in customer retention
  • Effectively navigated a brand crisis by swiftly implementing crisis management strategies, proactive PR engagement, and real-time brand mention monitoring, leading to rapid brand repair, credibility restoration, and prevention of potential customer and business reputation loss.
  • Negotiated with vendors to obtain most cost-effective pricing for content development.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Supervised creative direction for branding efforts across multiple channels.

VP Marketing and Communications

A2K It Solutions
Hyderabad
08.2018 - 07.2019
  • Amplified user base by 30% through organic strategies, fortifying brand loyalty within the crypto community. •
  • Championed client engagement with compelling PR initiatives, culminating in industry recognition and media buzz.
  • Built relationships with influencers and other stakeholders in the industry.
  • Managed social media accounts, including developing content calendars and posting regularly.
  • Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
  • Ensured compliance with legal regulations pertaining to all aspects of marketing activities.

VP Marketing

Scriptbees Pvt Ltd
Hyderabad
04.2017 - 04.2018
  • Doubled customer base using strategic digital campaigns, generating over 60% revenue growth in product sales.
  • • Pioneered content driven lead generation, catapulting SQLs by 80% and solidifying brand authenticity.
  • Conducted market research to identify new opportunities for product development.
  • Identified target markets and developed effective messaging strategies for each segment.
  • Developed partnerships with local businesses to grow brand recognition in the community.
  • Researched clients and competitors to ascertain information useful for developing focused marketing solutions.
  • Advised on development of new service and product offerings to increase shares in emerging markets.

Education

Skills

Digital and Traditional Marketing Brand Strategy Marketing Automation Growth Hacking Demand Generation Customer Experience Marketing Crisis Management Influencer Marketing Online Reputation Management Data Analysis Budgeting Event Partnerships Digital PR AI Integration Brand Crisis ManagementATL and BTL Marketing

Affiliations

· Completed “Business Essentials” course from Harvard Business School

· Certificate of Excellence for outstanding performance in Deloitte for a CRM Project

· Headed a Apple Mac academy for training students on Graphic Design and Multimedia

· Part of the National Alliances and events team for youth led initiatives- for tobacco and alcohol de-addiction programs

· Part of the Public Affairs team- successfully lobbied across several government institutions for alliances for training, which resulted in over 1300 students participating in a stress-elimination program

· Alliance with UN voluntary based organization for a Youth Event- initiated and closed it singlehandedly

· Tie-up with Public services like Police and Defence staff to implement the Stress-elimination workshop and train them.

· Tie-up with 3000+ colleges in Maharashtra for a Yoga workshop

· Gained extensive international exposure in US, India, New Zealand for launch of new partnerships, initiating government partnerships for MOUs/ alliances, trainings, sharing best practices and study tours.

Timeline

Marketing Consultant

Pigtail Pundits
04.2023 - Current

B2B Marketing Director

Digitalzone
10.2021 - 03.2023

Global Marketing GM

EC-Council
07.2019 - 10.2021

VP Marketing and Communications

A2K It Solutions
08.2018 - 07.2019

VP Marketing

Scriptbees Pvt Ltd
04.2017 - 04.2018

Similar Profiles

CREATE PROFILE
Seema Bhatia