Seema Jadhav

1. In charge of all facets of Trust Mutual Fund’s brand, product marketing & Corporate Communications

2. Developing, planning, budgeting, and implementing marketing strategies for all organization business units

3. Measure the impact of marketing and public relations strategy implemented internally and externally

4. Effectively reach the company’s target audience and address consumers’ needs with the appropriate marketing message and go-to-market strategy

5. Strategize and collaborate with the product management teams to develop go-to-market strategies for existing products and services while producing innovative marketing ideas based on research

6. Plan and spearhead marketing events and other campaigns (online as well as offline) to strengthen public relations and Trust MF’s presence where it matters the most )

1. Own Marketing & Corporate Communication within ICICI Lombard – spearhead brand, social media, creative, digital, CRM, PR, alliances, and lead marketing & corp comm across all categories & Business units

2. Spear-head CRM initiatives that challenge the mass marketing approach & create automated, customized & sharp-shooted marketing programs that are built for personalization at scale

3. Owner of customer acquisition and engagement goals for the business

4. Build long-term strategies for customer acquisition through digital & offline mediums and lead the team in execution over the short/medium term

5. Develop a multi-touchpoint experiential strategy that manifests a seamless brand personality & tonality

6. Spear-head Marketing launches for new products / categories resulting in Talk-worthiness, Brand Chatter & Organic uptick

7. Lead the social media team to deliver a social strategy that re-pivots ICICI Lombard as a leading general insurance provider

8. Own Big-ticket projects & tactical optimization efforts and work closely with product, UI/UX & Tech teams to improve the virtuous loop of ‘Visit - Engage - Transact - Advocate - Revisit ’cycle

9. Drive robust and detailed measurement and reporting processes

10. Deliver customer acquisition & retention outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results

11. Drive ‘Voice of Customer ’projects that bring tangible learnings onto the table & deploy sharp marketing outreach programs that unlock growth in newer cohorts

12. Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition & retention.

13. Operate beyond the functional domains as a marketer and corp comm professional & value add on business growth agendas as a true leadership team member.

Key Projects

Restart Right– 360-degree digital campaign to drive the flagship health insurance product business

• Leading growth marketing by driving downloads, user growth and retention at an effective CPI.
• Spearheading integration of app analytics tools – Clevertap and Branch.
• Achieved 3.0 Mn downloads in 2 years

• Spearheading the Micro-enterprise project to build customer engagement post policy purchase and renewal
• Create a segmentation driven pro-active communication approach. Customized communication aligned with segment preferences
• Strong increase in renewal, rollover, and retention rates. Automated the entire process end to end.
• Retention and Renewal increased in double digits
• Reduce call center volume by 20% by increasing DIY solutions adoption

Role: Handle marketing & PR initiatives for Religare Invesco across traditional, online, and social media. Launched Religare Invesco website and manage related tasks including design improvisation and content updates. Conduct internal communication activities in coordination with HR team. Work closely with Product and Sales teams in terms of driving initiatives on product promotion and investor education.

• Increased visibility of Religare Invesco through self-initiated PR programs across mainline and regional publications.
• Directly sourced opportunities for thought leadership through media relations.
• Established brand presence on social media, ensured consistent engagement across platforms.
• Managed the investor education program from concept development to execution.
• Revamped the India website with enhanced features and in line with the global website template.
• Released employee newsletters at regular frequency, ensured seamless coordination with HR team.

Role: Responsible for brand building and reputation management of the firm. Develop and execute communications programs that effectively promote products and service offerings.

• Manage entire brand marketing, public relations and Digital activities for Mirae Asset India
• Consistently achieved positive coverage for Mirae Asset through initiatives highlighting thought leadership, AMC milestones and product accolades.
• Proactively managed crisis communication to minimize adverse coverage for the organization.
• Crafted and continuously enhanced the organization’s web presence.
• Develop marketing collaterals for new and existing products.
• Created diverse communiqués to enhance employee engagement.

Role: Handle media relations for the firm to increase brand visibility and pursue thought leadership. Manage internal communication to enhance employee engagement. Undertake CSR initiatives for the organization.

• Prepared outbound communication such as promotional materials, website content, newsletters, and annual report.
• Reviewed and edited promotional material in terms of quality and adherence to brand guidelines.
• Significantly enhanced employee engagement through cost-effective internal campaigns.
• Initiated a weekly ghost guest article series for the leadership team with Times of India Ascent.

• Core team member for projects related to developing Math lessons, modules, and flash-based activities.
• Developed end to end syllabus comprising quizzes, pre-tests, storyboards based on lesson plans.
• Conducted content and audio reviews post activity creation.