SEEMA JAISWAL
Mumbai
Summary
Strategic and results-driven media leader with 14+ years of experience in media planning, buying, and agency-client partnership management across leading networks and brands. Proven expertise in driving integrated media strategies, negotiation-driven value creation, stakeholder collaboration, and innovative brand solutions across TV, Digital, and BTL channels. Adept at translating marketing goals into scalable, data-led media executions. Award-winning performer with a deep understanding of consumer insights and business objectives.
Overview
15
15
years of professional experience
Work History
Senior Media Manager – Partnerships & Innovation
Jio Star
Mumbai
06.2018 - Current
- Led media buying and planning across all Disney Star brands with a ₹400 Cr media budget, delivering 16% rate savings via consolidation and benchmark standardization.
- Played a pivotal role in global media pitches during Disney-Star merger (2019) and agency contract renewal (2023).
- Negotiated deals and managed FTE resource models, achieving ₹1.3 Cr in cash savings through contract optimization.
- Collaborated with auditors to validate media savings and investment decisions.
- Developed Project Insider, an internal buy vs. network analysis model that optimized media spends and improved ROI.
- Created cross-platform media packages (e.g., IPL, World Cup, Elections) that aided revenue-driven sales pitches.
- Partnered with agencies and influencers for branded content and campaign amplification across digital and offline.
- Advised brand teams on high-efficiency network planning and strategic deployment across touchpoints.
Director – Client Leadership
Mindshare Fulcrum
Mumbai
05.2015 - 06.2018
- Led strategy and media deployment for HUL’s core laundry brands (Rin, Wheel, Sunlight) and Huggies.
- Developed high-impact campaigns including branded content integrations (e.g., Rin Career Academy, Jai Ganga Jal).
- Managed ATL & BTL activations while aligning plans with business KPIs and marketing insights.
- Acted as single-point-of-contact for clients, vendors, and internal teams to streamline execution.
- Drove data-backed strategy development and long-term brand partnerships.
Media Supervisor
Draftfcb Ulka (Lodestar UM)
Mumbai
12.2011 - 05.2015
- Spearheaded integrated media launch campaigns for Tata Motors, HDFC Home Loans, and Tata Swach.
- Created and evaluated cross-platform media strategies across TV, print, and radio.
- Provided strategic inputs based on competitive trends and category analysis.
Planning Manager
Beehive Communications
Mumbai
07.2010 - 12.2011
- Led campaign strategy and execution for Bisleri and Malaysia Tourism.
- Implemented successful launch campaigns and created high-impact media integrations (e.g., Nano x MTV Drive, Krissh, SOTY).
- Ensured brand resonance via unique content and sponsorship activations.
Education
PGDM - Advertising & Communication
01.2010
Bachelor of Arts - Economics
01.2007
Skills
- Media Strategy & Innovation
- Integrated Campaign Planning
- Client & Agency Relationship Management
- Media Buying & Negotiations
- Performance Marketing (TV/Digital/OOH)
- Cross-Functional Collaboration
- Market & Consumer Analysis
- Budget Optimization & Rate Efficiencies
- Vendor & Partner Management
- Data-Driven Media Decisioning
Hobbies and Interests
- Tennis
- Dance
- Fitness
- Travel
- Meditation
Awards
- EMVIES Winner, 2016
- EMVIES Winner, 2017
- GoaFest Winner, 2016
- GoaFest Winner, 2017
- GoaFest Winner, 2018
- NEXT Women Leadership Program, 2022, Transformative Leadership
Tech And Tools
- TAM
- IRS
- TGI
- BARC
- Excel
- PowerPoint
- Meta Ads Ecosystem
- Google Tools
- Planning Dashboards
Timeline
Senior Media Manager – Partnerships & Innovation
Jio Star
06.2018 - Current
Director – Client Leadership
Mindshare Fulcrum
05.2015 - 06.2018
Media Supervisor
Draftfcb Ulka (Lodestar UM)
12.2011 - 05.2015
Planning Manager
Beehive Communications
07.2010 - 12.2011
PGDM - Advertising & Communication
Bachelor of Arts - Economics
Similar Profiles
AKHILA GANESHAKHILA GANESH
Senior Business Analyst at Jio StarSenior Business Analyst at Jio Star
DHWANI VYASDHWANI VYAS
Programming, Planning & Strategy Executive at Jio StarProgramming, Planning & Strategy Executive at Jio Star
Venugopal MenonVenugopal Menon
Region Head Sports-South at JIO StarRegion Head Sports-South at JIO Star
Bhoomi KumbhaniBhoomi Kumbhani
Clinical Physiotherapist at Umiya Physiotherapy ClinicClinical Physiotherapist at Umiya Physiotherapy Clinic
Diksha SinghDiksha Singh
Key Account (Project Management Office) at Brandola Marketing Solutions Pvt. Ltd.Key Account (Project Management Office) at Brandola Marketing Solutions Pvt. Ltd.