SEEMA JAISWAL
Mumbai
Summary
Strategic and results-driven media leader with 14+ years of experience in media planning, buying, and agency-client partnership management across leading networks and brands. Proven expertise in driving integrated media strategies, negotiation-driven value creation, stakeholder collaboration, and innovative brand solutions across TV, Digital, and BTL channels. Adept at translating marketing goals into scalable, data-led media executions. Award-winning performer with a deep understanding of consumer insights and business objectives.
Overview
15
15
years of professional experience
Work History
Senior Media Manager – Partnerships & Innovation
Jio Star
Mumbai
06.2018 - Current
- Led media buying and planning across all Disney Star brands with a ₹400 Cr media budget, delivering 16% rate savings via consolidation and benchmark standardization.
- Played a pivotal role in global media pitches during Disney-Star merger (2019) and agency contract renewal (2023).
- Negotiated deals and managed FTE resource models, achieving ₹1.3 Cr in cash savings through contract optimization.
- Collaborated with auditors to validate media savings and investment decisions.
- Developed Project Insider, an internal buy vs. network analysis model that optimized media spends and improved ROI.
- Created cross-platform media packages (e.g., IPL, World Cup, Elections) that aided revenue-driven sales pitches.
- Partnered with agencies and influencers for branded content and campaign amplification across digital and offline.
- Advised brand teams on high-efficiency network planning and strategic deployment across touchpoints.
Director – Client Leadership
Mindshare Fulcrum
Mumbai
05.2015 - 06.2018
- Led strategy and media deployment for HUL’s core laundry brands (Rin, Wheel, Sunlight) and Huggies.
- Developed high-impact campaigns including branded content integrations (e.g., Rin Career Academy, Jai Ganga Jal).
- Managed ATL & BTL activations while aligning plans with business KPIs and marketing insights.
- Acted as single-point-of-contact for clients, vendors, and internal teams to streamline execution.
- Drove data-backed strategy development and long-term brand partnerships.
Media Supervisor
Draftfcb Ulka (Lodestar UM)
Mumbai
12.2011 - 05.2015
- Spearheaded integrated media launch campaigns for Tata Motors, HDFC Home Loans, and Tata Swach.
- Created and evaluated cross-platform media strategies across TV, print, and radio.
- Provided strategic inputs based on competitive trends and category analysis.
Planning Manager
Beehive Communications
Mumbai
07.2010 - 12.2011
- Led campaign strategy and execution for Bisleri and Malaysia Tourism.
- Implemented successful launch campaigns and created high-impact media integrations (e.g., Nano x MTV Drive, Krissh, SOTY).
- Ensured brand resonance via unique content and sponsorship activations.
Education
PGDM - Advertising & Communication
01.2010
Bachelor of Arts - Economics
01.2007
Skills
- Media Strategy & Innovation
- Integrated Campaign Planning
- Client & Agency Relationship Management
- Media Buying & Negotiations
- Performance Marketing (TV/Digital/OOH)
- Cross-Functional Collaboration
- Market & Consumer Analysis
- Budget Optimization & Rate Efficiencies
- Vendor & Partner Management
- Data-Driven Media Decisioning
Hobbies and Interests
- Tennis
- Dance
- Fitness
- Travel
- Meditation
Awards
- EMVIES Winner, 2016
- EMVIES Winner, 2017
- GoaFest Winner, 2016
- GoaFest Winner, 2017
- GoaFest Winner, 2018
- NEXT Women Leadership Program, 2022, Transformative Leadership
Tech And Tools
- TAM
- IRS
- TGI
- BARC
- Excel
- PowerPoint
- Meta Ads Ecosystem
- Google Tools
- Planning Dashboards
Timeline
Senior Media Manager – Partnerships & Innovation
Jio Star
06.2018 - Current
Director – Client Leadership
Mindshare Fulcrum
05.2015 - 06.2018
Media Supervisor
Draftfcb Ulka (Lodestar UM)
12.2011 - 05.2015
Planning Manager
Beehive Communications
07.2010 - 12.2011
PGDM - Advertising & Communication
Bachelor of Arts - Economics
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