Seema Noor
Summary
Experienced digital media professional with over 6 years experience in online advertising. Offers extensive background in all aspects of display and mobile advertising as well as online marketing. Easily moving from vision and strategy to hands-on implementation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Commercial Ad Operations |
WARNER BROS. DISCOVERY
Pune
12.2021 - Current
- Proficiently managed advertising campaigns on DV360, CM360, and FreeWheel MRM ad systems.
- Build, launch, and manage digital video ad campaigns ensuring the successful delivery of client objectives and KPIs.
- Handle the execution of display video advertising campaigns from start to finish.
- Perform all duties of ad operations, including trafficking, troubleshooting, campaign optimizations, and reporting.
- Utilized ad tech platforms (e.g. Google Ad Manager, DoubleClick Campaign Manager(DV360),CM 360) to set up ad placements, targeting, and scheduling, ensuring campaigns reach the desired audience.
- Effectively communicate stats on campaigns' technical issues, launch delays, delivery issues, etc. to client contacts.
- Monitor and optimize campaigns and performance metrics daily, making real-time adjustments to optimize delivery and ensure campaign objectives are met.
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creatives have been set up correctly and are delivering across all platforms and devices.
- Assist in trafficking ads across a variety of third-party ad networks, SSPs, and DSPs.
- Maintain records of creative assets and internal documents that track proposals and campaign execution.
- Assist with documenting, updating, and maintaining trafficking and work-flow procedures for client accounts.
- Familiarity with viewability measurement (MOAT,IAS, DubleVerify,Sizmek Tag) & and audience measfrement (Nielsen DAR)
- Assist the Account Management team with pre-sale requests including inventory availability/forecasting with some strategy input.
- Provide regular reporting and status updates to sales teams for all campaigns.
Ad Trafficker |
ZEDO PRIVATE LIMITED
Pune
04.2019 - 11.2021
- Proficiently managed advertising campaigns on Campaign Manager(DCM), DFP and DBM.
- Managed various advertisers and agency accounts, and encouraged positive working relationships with the clients, planners, and operations team.
- Creating, Monitoring, and reporting campaigns
- Monitor and optimize campaigns and performance metrics daily, making real-time adjustments to optimize delivery and ensure campaign objectives were met.
- Oversight of the ad calendar and inventory reservation management.
- Analyzing trends and data through analytics tools like Adobe Analytics and Eloqua.
- Analyzing campaign performance and providing feedback to the salesperson regarding campaign performance.
- Producing a variety of analytical and performance reports.
Education
PGDBA - MARKETING
SCDL
PUNE06-2021
B.TECH - Computer Science & Engineering
ICFAI University
Dehradun07-2012
Skills
- DFP Ad Server
- Google Analytics
- Display Advertising
- Ad Server
- FreeWheel
- Social Media Marketing
- Search Engine Marketing
- SEO
- Google Adwords
- Email Marketing
- Word Press
- Influence Marketing
- Affiliate Marketing
- Blogging
- Microsoft Excel
- Adobe Photoshop
Certification
- Advanced Digital Marketing, LIPSINDIA, March 2019
- Google AdWords, LIPSINDIA, March 2019
Hobbies and Interests
- Painting
- Sketching
- Trying different forms of art like resin art,Texture art, Mandala etc
Languages
- English
- Hindi
- Urdu
Personalityskills
- Creativity
- Adaptability
- Ability to learn quickly
- Decision making
- Leadership
- Public Relations
- Team Work
- Self-Negotiation
- Verbal and Written Communication
Timeline
Commercial Ad Operations |
WARNER BROS. DISCOVERY
12.2021 - Current
Ad Trafficker |
ZEDO PRIVATE LIMITED
04.2019 - 11.2021
PGDBA - MARKETING
SCDL
B.TECH - Computer Science & Engineering
ICFAI University
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