Seema Sharma

• Customer marketing - Promoting partner universities of the US and UK in India to drive international admission growth
• Agent enablement - Driving conversions for the South Asia market by planning and executing knowledge-sharing sessions and product workshops for agents and students
• Social media marketing - Managing South Asia pages for student and agent engagement
• Event management - Planning and executing agent and student-facing events to promote university partners, impart knowledge, and enable recruitment
• PR - Managing PR for South Asia, ensuring coverage of regional events and partner visits.

• Customer experience - Enhanced customer experience at vision outreach programs by simplifying access to information for low-income customers across emerging markets like India, Bangladesh, Vietnam, Zambia, Nigeria, and Ghana
• Marketing collaterals - Developed IEC (information, education, communication) material for influencing customer behaviour towards eyeglasses
• Developed approximately 200 banners, standees, posters, and leaflets in 10 regional languages for 30 vision outreach programs per year
• Created corporate brochures, and product brochures for corporate/CSR partners
• Social media marketing/Content Development/Email Marketing - Created content, copy and impactful visuals for various social media channels and emails
• Increased social media followers by 3.5x organically in 2 years for the global page
• Event management - Planned 30 events, conferences, exhibitions, and webinars for fostering CSR tie-ups every year
• Branding - Implemented brand consistency and strict adherence to brand guidelines for internal/external communication across products, packaging, and promotional material
• Strategic communications - delivered B2C and B2B communication strategies for new product launches, and supported activities like PR, events, and catalogues
• Stakeholder management - Collaborated with multiple agencies, vendors, corporate, NGOs, hospital partners, and cross-functional teams across continents to deliver marketing support
• Campaign design and execution - Devised impactful campaigns using customer-driven insights to engage with corporate/CSR partners

Enabled strategic alliances with the mobile manufacturer for exchange/buyback programs for used mobile devices

Planned and defined commercial terms, and standard operating procedures, and managed legal agreements to enable tie-ups

Project management for key accounts like Apple, Samsung, OnePlus, and Xiaomi

Marketing activities for buyback programs aligned with brand promotion activities

Owned and operated a retail business selling vintage and rustic decorative lamps

Managed sales through 10 online platforms like Amazon, Pepperfry, and Flipkart.

Generated business queries through social media marketing, newspaper inserts, magazine write-ups, local magazine ads

Handled procurement for new products to introduce new designs in line with market trends

Consistently developed new products with vendors to keep the range fresh

learned vendor management, negotiation, e-commerce, and selling skills through my start-up experience

Developed and implemented a marketing plan that included key targets, market analysis, forecasts, budget estimates, and promotional activities

Achieved marketing targets for 100 crores+ business unit with 30% growth through promotional schemes, trade marketing, B2B dealer events, end-user meets, exhibitions, and channel marketing

Planned and executed 60 events and campaigns around the year to generate sales, trained field sales representatives, and generated demand at the dealer level

Developed creative marketing collaterals like range catalogues, product leaflets, sample cards, POS, dealer signage, and in-shop branding material

Managed sales and marketing for DIY tool brand - Dremel and Lawn and Garden Tools, managed the organized retail channel and traditional trade dealer channel for business development

Created and analyzed monthly reports for business targets Monitored and controlled the country budget of 2 crores

lead Generation - Generated leads for e-learning tools in the Finland
market through social media, online networking, push marketing

Managed e-learning projects from the sales pitch to delivery.

Analysed the supply chain network of top 10 FMCG companies in India like HUL,
Nestle, L'Oreal, and Britannia and found out pain areas between the vendor
(FMCG companies) and retailer (Hypercity) and proposed solutions with new
developments like pallet pooling, shelf-ready packaging and vendor managed
inventory.
Studied the kid's wear market in India and found various brands in HPP and MPP
segments, price points, and product ranges. This enabled the current positioning
of kid's brands in Hypercity.
Managed the supply chain for catalogue production for Argos, a UK-based
company