Seema Sharma
Marketing
Summary
Experienced Influencer Marketing & Outreach Strategist with a proven track record of 6+ years executing impactful influencer campaigns on Instagram, Facebook,TikTok, and YouTube. Demonstrated success in establishing long-term partnerships with influencers, effectively managing campaign KPIs, and delivering creative results that drive ROI. Skilled at identifying emerging digital talent and developing content strategies to enhance brand visibility. Results-driven management professional who excels in leading teams to success. Prioritizes team collaboration, operational efficiency, and achieving measurable outcomes. Proficient in strategic planning, process improvement, and fostering a culture of accountability and excellence. Recognized for adaptability and consistently meeting evolving organizational needs.
Overview
18
18
years of professional experience
3
3
Certification
Work History
Manager, Influencer Marketing
xNARA
06.2023 - 02.2025
- Led wellness influencer campaigns across UAE and India markets
- Managed a team of influencer specialists, exceeding reach targets by 25%
- Built relationships with 100+ influencers, increasing engagement rate by 40%
- Developed KPI tracking systems and influencer content calendars
- Identified micro-influencer opportunities through trend analysis
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Controlled costs to keep business operating within budget and increase profits.
- Demonstrated adaptability by pivoting content strategy in response to changing audience preferences or industry trends.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Demonstrated products to customers to illustrate features, advantages and benefits.
- Collaborated with sales staff to identify target customers, promote products and increase sales.
Celebrity & Influencer Marketing
Freelancer
08.2022 - 06.2023
- Managed influencer campaigns across lifestyle, beauty, and tech sectors
- Developed content strategies to maximize campaign ROI
- Negotiated contracts and managed influencer relationships
- Provided performance reports to clients, showcasing campaign success
- Produced relevant product content to reach target customers.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
- Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
- Diversified content strategy to maintain relevance in an ever-changing digital landscape.
- Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
Manager, Customer Experience & PR
Ugaoo Agritech Pvt. Ltd.
09.2020 - 08.2022
- Spearheaded celebrity PR campaigns and influencer marketing initiatives
- Reduced customer response time from 20 to 2 minutes through system upgrades
- Secured partnerships with brands like H&M, Google, and Mahindra
- Introduced automated video consultation and CRM integrations
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Improved marketing to attract new customers and promote business.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed and motivated employees to be productive and engaged in work.
Brexit Specialist
Zurich
09.2019 - 02.2020
Extra Care Team Specialist
Thames Water
10.2018 - 02.2019
Customer Service Advisor
Nationwide Building Society
09.2017 - 07.2018
Senior System Engineer
Fiserv
04.2011 - 08.2012
Technical Support Roles
IBM Daksh & Decision's Software
05.2008 - 07.2009
Customer Service Representative
DSPL Software Pvt Ltd.
04.2007 - 04.2008
Education
Bachelor of Commerce - PR
B.Y.K College of Commerce
01.2010
HSC -
B.Y.K College of Commerce
01.2007
SSC -
Boys Town Public School
01.2005
Skills
- Influencer partnership management
- Instagram content planning
- TikTok content strategy
- YouTube content strategy
- Creator Partnerships & Outreach
- KPI Tracking & ROI Analysis
- Content calendar management
- Paid Partnerships & Contract Negotiation
- Trend identification skills
- Skilled in using GRIN for influencer marketing
- Experienced with Upfluence platform
- Proficient in using AspireIQ
Languages
English (Fluent)
Hindi (Fluent)
Marathi (Fluent)
Hobbies and Interests
- Music
- Reading
- Current Affairs
Certification
ITIL V3 - 2011
HubSpot Social Media Marketing certification (Under going)
HubSpot Content Marketing certification (Under going)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Manager, Influencer Marketing
xNARA
06.2023 - 02.2025
Celebrity & Influencer Marketing
Freelancer
08.2022 - 06.2023
Manager, Customer Experience & PR
Ugaoo Agritech Pvt. Ltd.
09.2020 - 08.2022
Brexit Specialist
Zurich
09.2019 - 02.2020
Extra Care Team Specialist
Thames Water
10.2018 - 02.2019
Customer Service Advisor
Nationwide Building Society
09.2017 - 07.2018
Senior System Engineer
Fiserv
04.2011 - 08.2012
Technical Support Roles
IBM Daksh & Decision's Software
05.2008 - 07.2009
Customer Service Representative
DSPL Software Pvt Ltd.
04.2007 - 04.2008
HSC -
B.Y.K College of Commerce
SSC -
Boys Town Public School
Bachelor of Commerce - PR
B.Y.K College of Commerce
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