Seema Verma
Ghaziabad
Summary
Visionary Product Management Leader with 15+ years of expertise in building, launching, and scaling digital products and services. Proven track record in driving user engagement, revenue growth, and operational efficiency. Adept at leveraging data-driven insights, fostering cross-functional collaboration, and implementing innovative solutions to meet business objectives.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Product & Subscriptions – AGM Manager
Indian Express Online Ltd
Noida
04.2023 - Current
- Launched paid subscription model for Marathi news product, generating over ₹4-5lakhs revenue monthly.
- Led personalized campaigns via Moengage, enhancing conversions by 20% among users.
- Increased monthly active users by 5% through targeted engagement campaigns on Moengage.
- Drove 1 million user registrations through product & content acquisition strategies.
- Boosted registered user engagement by 10% through on-site personalization, infinite scroll, and daily quizzes.
- Defined and documented functional requirements for a subscription performance dashboard
Product –Chief Product Manager
Indian Express Online Ltd
10.2021 - 03.2023
- Designed and deployed gamification platform, increasing user stickiness by 15%.
- Revamped login and registration flows, boosting conversion rates by 30%.
- Enhanced digital e-paper product experience, resulting in a 15% rise in pre-subscription user engagement.
- Led UI/UX improvements across web and app platforms, achieving a 10% increase in overall engagement.
Senior Product Manager
Hindustan Times Digital Streams
04.2018 - 09.2021
- Spearheaded product strategy for growth-driven news events across Hindi digital platforms.
- Launched features such as infinite scroll, news brief and automated articles, generating 20–30M+ monthly pvs.
- Introduced Epaper subscriptions during lockdown across three publications, establishing a new revenue source.
- Enhanced site journeys by integrating Epaper, resulting in a 30% increase in traffic.
- Collaborated with product managers to define and implement a roadmap aligned with growth objectives.
Product Manager
Hindustan Times Digital Streams
07.2016 - 03.2018
- Responsible for the management, growth & strategy planning of the product – livehindustan.com
- Relaunched the product with new interface & backend which helped in 200% growth (UU & Pagviews)
Product Manager
Zee Media Corporation Ltd
08.2015 - 06.2016
Product Manager
Jagran New Media
11.2011 - 07.2015
Assistant Product Manager
Jagran New Media
11.2010 - 10.2011
Business Analyst
Onicra Credit Rating Agency of India
03.2008 - 10.2010
Education
MBA - Marketing
Indian Institue of Planning & Management
New Delhi03-2008
Skills
- Product strategy and lifecycle management
- Subscription growth and monetization
- Data-driven decision making
- Cross-functional leadership
- Customer-centric innovation
Websites
Certification
- Certified SAFe® 5 Agilist
- Google Data Studio: Data Visualization and Dashboards
- Agile Foundations | Product Innovation for Product Managers
Tools & Platform
- Google Analytics, Comscore, Similar Web Firebase
- Moengage, Clever Tap
- Jira, Confluence, Trello
- CMS & Subscription Platforms
Timeline
Product & Subscriptions – AGM Manager
Indian Express Online Ltd
04.2023 - Current
Product –Chief Product Manager
Indian Express Online Ltd
10.2021 - 03.2023
Senior Product Manager
Hindustan Times Digital Streams
04.2018 - 09.2021
Product Manager
Hindustan Times Digital Streams
07.2016 - 03.2018
Product Manager
Zee Media Corporation Ltd
08.2015 - 06.2016
Product Manager
Jagran New Media
11.2011 - 07.2015
Assistant Product Manager
Jagran New Media
11.2010 - 10.2011
Business Analyst
Onicra Credit Rating Agency of India
03.2008 - 10.2010
MBA - Marketing
Indian Institue of Planning & Management
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