Seetal Mahapatro
Bhubneswar
Summary
Strategic and results-driven Senior Digital Marketing Manager with over 12 years of experience in performance marketing, team leadership, and campaign optimization. Proven ability to drive growth, enhance customer engagement, and improve ROI across digital platforms. Passionate about data-driven decision-making, strategic planning, and building high-performing teams.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager
Dentsu
Hyderabad
12.2022 - Current
- Led and managed large-scale marketing projects, introducing new tools and processes that improved efficiency by 30%.
- Spearheaded cost optimization strategies, renegotiating contracts and consolidating vendors, leading to a 15% reduction in operational costs.
- Provided strategic direction and leadership, improving team productivity and morale.
- Developed data-driven campaign strategies, ensuring optimal budget allocation across digital channels.
- Conducted post-campaign reporting & health analysis, offering insights for future budget planning.
- Leadership role in planning annual budgets for each department based on forecasted sales volumes.
- Managed a team by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Analyzed business performance data and forecasted business results for upper management.
Social Media Specialist
Annalect
Hyderabad
01.2021 - 12.2022
- Led and managed a team of 9 social media associates to execute multi-channel social media campaigns.
- Increased customer engagement by 40% through optimized social media strategies.
- Provided weekly and monthly campaign insights to clients, driving strategic decision-making.
- Collaborated with offline teams to create integrated post-evaluation reports.
- Managed paid media campaigns across Facebook, Instagram, Twitter, LinkedIn & Google Ads, consistently surpassing client performance expectations
Freelance Consultant
Self Employed
07.2018 - 01.2021
- Developed and executed paid & organic marketing strategies across Facebook, Instagram, Twitter, LinkedIn & Google Ads.
- Provided digital marketing consultation to startups, optimizing their ad campaigns, analytics, and media buying strategies.
- Worked with DSPs & SSPs to optimize programmatic advertising.
Team Lead
HCL Technologies
04.2016 - 07.2018
- Led a team of 20 analysts, focusing on campaign optimization, troubleshooting, and client communication.
- Designed and implemented quarterly product knowledge tests, reducing campaign errors by 20%.
- Spearheaded workflow improvements, leading to increased efficiency in campaign management.
Senior Associate
Accenture
02.2015 - 03.2016
- Subject Matter Expert (SME) for Google DFP, AdSense, Ad Exchange & Google Analytics.
- Trained publishers on ad trafficking, forecasting, and reporting, improving campaign execution.
Analyst
Wipro
03.2013 - 10.2014
- Managed data analysis, reporting, and auditing for digital advertising campaigns.
- Provided process improvements that enhanced workflow efficiency.
Intern
Integirity Infotech
06.2012 - 03.2013
- Software developer & testing of Online Management System software for a reputed educational Institute PRESIDENCY COLLEGE
- Writing code using HTML, J2SE, and SQL
- Providing support to the client in terms of technical issues and development
- Assistance in managing and improving the organization's and client's web site
Education
Master in Computer Application - Computer And Information Sciences
National Institute Of Science & Technology
Master of Business Administration -
Madurai Kamraj University
Skills
- Digital Marketing Strategy & Execution
- Social Media Marketing (Paid & Organic)
- Google Ads, Facebook Ads, DV360, Programmatic Buying
- Data Analytics & Reporting (Google Analytics, Campaign Health Analysis)
- Team Leadership & Performance Management
- Budgeting, Forecasting & ROI Optimization
Certification
- Facebook Meta Certification, Full Professional Proficiency
- Display & Video 360 certified, Full Professional Proficiency
- Google Analytics Certified, Full Professional Proficiency
- AdWords Fundamentals License, Full Professional Proficiency, 14793001
- DoubleClick For Publishers video Ads, Full Professional Proficiency, 5137458815565824
Timeline
Senior Manager
Dentsu
12.2022 - Current
Social Media Specialist
Annalect
01.2021 - 12.2022
Freelance Consultant
Self Employed
07.2018 - 01.2021
Team Lead
HCL Technologies
04.2016 - 07.2018
Senior Associate
Accenture
02.2015 - 03.2016
Analyst
Wipro
03.2013 - 10.2014
Intern
Integirity Infotech
06.2012 - 03.2013
Master in Computer Application - Computer And Information Sciences
National Institute Of Science & Technology
Master of Business Administration -
Madurai Kamraj University
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