Sefali Choudhury

Own and drive the global product management charter for Amazon Stores across 11 countries (IN, JP, LATAM, AU, SG, AMET), delivering supply chain strategies that balance speed, cost, and efficiency.

• Led a 3‑tier organization of ~80 professionals — product managers, business intelligence engineers, and ML scientists — delivering end‑to‑end solutions from concept to launch.

• Partnered with ~70 software development engineers in a distributed tech org to design, build and scale platforms that optimize:

⁠◦ Inventory placement to reduce delivery promise variability and improve speed‑to‑customer.

⁠◦ Network design to minimize transportation costs while maintaining service levels.

⁠◦ Fulfillment optimization that reduce touches, trips, and total distance traveled.

⁠◦ Inbound enablement into Fulfillment Centers at least-cost and lowest friction for Amazon and selling partners.

• Integrate long‑term strategic planning (capacity expansion, network footprint) with short‑term operational planning (seasonal peaks, demand surges) to ensure resilience and agility.

• Deliver annual cost savings of USD 350M through network optimization, process re‑engineering, and technology‑driven efficiencies, while maintaining or improving CX.

• Leverage advanced analytics and ML models to forecast demand, optimize FC capacity, and dynamically route shipments for faster delivery at lower cost.

• Influence senior leadership across Operations, Tech, and Retail to secure alignment, funding, and prioritization for high‑impact initiatives.

• Mentor and develop senior product leaders, building a strong succession pipeline and fostering a culture of innovation and ownership.

Designed and launched initial seller incentive programs, fee structures, and performance monitoring frameworks to accelerate adoption and ensure service quality.

• Built and optimized end‑to‑end operational flows covering seller location pick‑up, integration into the Amazon logistics network, last‑mile delivery, and reverse logistics for returns.

• Expanded program coverage to 99% of India’s pincodes within 3 years

• Drove continuous process improvements across seller onboarding, logistics, and service quality, enhancing efficiency, reducing turnaround times, and improving CX.

• Achieved operational profitability within 5 years of launch, scaling the Easy Ship program to 200,000+ active sellers and ~1 million orders fulfilled weekly.

Directed daily CS operations, ensuring SLA compliance and high service quality.

• Led teams to improve first‑contact resolution and reduce customer wait times.

Developed enterprise applications using Java and SQL for clients in Telecom domain.

• Gained foundational experience in SDLC, agile delivery, and client collaboration.