Summary
Overview
Work History
Education
Skills
Languages
Awards
References
Extracurricular Activities
Hobbies and Interests
Personal Information
Content Creation
Affiliations
Accomplishments
Languages
Work Availability
Portfolio
Work Preference
Quote
Software
Interests
Additional Information
Timeline
Generic
Sehnaaz Khatun

Sehnaaz Khatun

Luxury Brand Manager, Business Marketing Strategist, Advisor & Mentor
Mumbai,MH

Summary

Dynamic Business Strategist with a proven track record in Business Strategy, showcasing expertise in market expansion and partnership management. Excelled in elevating brand presence through innovative social media strategies and robust negotiation skills, achieving a notable increase. A 60% sales increase within three months. Skilled in videography and fostering VIP relationships, driving growth and enhancing client satisfaction.

Overview

4
4
years of professional experience

Work History

Business Strategist & Partnership Manager

Barbara Milano
12.2024 - Current
  • Prepared a strategic business plan for global expansion.
  • Prepared partnerships with luxury clubs and five-star hotels in India for private placements, laying the groundwork for global expansion.
  • Facilitated revenue-sharing partnerships, acting as an intermediary between Barbara Milano, luxury clubs, and 5-star establishments in India.
  • Successfully completed the marketing strategy in the Pune market, with ongoing efforts in other cities like Bangalore, Delhi, and Mumbai.
  • Strategies for retail expansion, distribution, marketing, social media, and website development are ongoing efforts to strengthen the brand's presence.

Consultant | Advisor | Business Strategist

Truedotin
06.2023 - Current
  • Build the company from scratch, from coming up with a brand name, identity, logo, target industries, and positioning.
  • Added five premium brands from diverse industries to the portfolio through detailed market and competitor analysis between June 2023 and January 2024.
  • Expanded the business by implementing a robust strategy, onboarding brands in the hospitality and events sectors.
  • In the year mid-2024 to 2025, Truedotin was positioned as the leading influencer, celebrity, and high-end event management company by mid-2024.
  • Led a team of freshers and professionals, providing direction, conducting performance reviews, and mentoring team members.

Luxury Brand Manager | Brands/Business/Marketing Strategist/Advisor | Customer Experience | Client Relations

Snubar
Milan
04.2024 - 09.2024
  • Company Overview: [Milan, Italy]
  • Actively ensured that clients had memorable dining experiences by maintaining high service standards and addressing any concerns promptly, leading to increased customer satisfaction and repeat visits.
  • Increase the sales by 60% in the months of July and August.
  • Managed social media, creating content that attracted new customers, with a conversion rate of 30%.
  • Enhanced customer satisfaction by improving dining experiences and seating arrangements.
  • Revamped the menu to strengthen the restaurant's identity and appeal.

Business Development Strategist

Rifra
Milan
07.2024 - 11.2024
  • Company Overview: (Milan) - Luxury Interior Design Brand.
  • Designed and executed business strategies for market expansion.
  • Suggested partnering with B2B for 3+ years, and then expanding to B2C after thorough research of the luxury interior industry (Italian), including competitor analysis.
  • Framed emails, built a portfolio according to the market expansion, budgeting, and lead generation.
  • The business model I developed was accepted over 102 candidates after a rigorous three-stage evaluation process, leading to its successful implementation.
  • Prepared a research paper on the "Future of Italian Luxury Furnishing Companies in India: Strategic Investment and Growth Projection."

Brand Manager

The Daily Derma
Pune
11.2023 - 03.2024
  • Company Overview: Skin and Hair Cosmetologist and Dermatologist.
  • Developed and implemented brand strategies to enhance brand awareness and market presence.
  • Through social media influencer marketing and the founder's positioning, we achieved a 40% growth in business.
  • Managed social media content, growing the brand's identity and online presence.
  • Collaborated with influencers and partners to enhance brand visibility.

Public Relations Manager

Moistin
Pune
07.2023 - 09.2023
  • Company Overview: (Pune - Business and Corporate Class Hotel)
  • Managed the hotel's reputation, brand image, and communications.
  • Managed client relations and addressed their concerns.
  • Projected 40% growth in banquet sales.
  • Executed social media strategies, enhanced sales, and online presence through influencer marketing.
  • Built and maintained positive relationships with the locality and stakeholders.
  • Worked closely with the operations manager to understand the overall communication of the hotel.

Brand Manager

Party & Travels
02.2021 - 07.2022
  • Company Overview: Event Company.
  • Assisted the department head in executing digital marketing campaigns.
  • Collaborated with the marketing head for digital promotions and materials.
  • Managed data and maintained day-to-day records.
  • Collaborated with other departments to coordinate strategic marketing activities.

Education

MGLUXM - Luxury Brand Management

Politecnico Di Milano
Milano, Italy

Masters - Global Luxury Goods & Services/Brand Management

SP JAIN SCHOOL OF GLOBAL MANAGEMENT
Mumbai

Bachelor of Arts - English Honours

MIT-ADT University
Pune
07.2023

12th -

BOARD OF SCHOOL EDUCATION HUBLI
Karnataka
01.2020

10th -

Rotary Public School
Odisha
01.2018

Skills

  • Business Development
  • Negotiation with Potential Partners
  • Marketing Management and Strategy
  • Event Planning Expertise
  • Brand Management
  • Client Relations
  • Social Media Strategy Development
  • VIP Relationship Management
  • Innovation and Growth Initiatives
  • Creative Tools: Proficient in Canva
  • Video editing
  • Videography
  • Photography

Languages

  • English, Fluent
  • Hindi, Fluent

Awards

  • Miss. Pune Elite 2021 S3, Winner, 2021
  • Miss. India Icon Winner, 2021
  • Miss. Universe Asia Winner, 2022
  • All Rounder Championship Award, 2021
  • Late Machindra Kotwal Youth Foundation Award, 2021
  • Certified by Youngest Achiever [Member of Indian Women History Museum]

References

  • Dr. Atul Bansal Patil, Director of MIT School of Holistic Development, MIT School of Humanities, +91 9657703660
  • Vinay Kumar Tiwari, Director of Hotel Moistin, Pune, +91 8210663557
  • Dr. Mansi Valecha, Founder & Director, The Daily Derma, Pune, +91 7030546906
  • Paula Maknouz, Snubar, +39 338 801 8081
  • Rudra Chakraboty, Trainer/International Recruiter/Organizational Consultant, Adjunct Faculty at School of Management, Politecnico di Milano

Extracurricular Activities

Student Council President, MIT-ADT University, Pune, 06/01/21, 07/31/23, Led the Student Council, representing the student body and collaborating with university administration., Organized and chaired council meetings, setting agendas, and ensuring productive outcomes., Planned, coordinated, and executed university-wide events, including cultural festivals, academic seminars, and social activities., Worked with faculty and external partners to secure sponsorships and support., Coordinated with university departments for project approvals and resource allocation., Maintained open communication between students, faculty, and administration. Women's Representative, Rotract Club Amanora Youngistan, 2022

Hobbies and Interests

  • Exploring Cafes & High-end Restaurants
  • Videography
  • Meeting with business owners, founders & industry experts

Personal Information

Nationality: Indian

Content Creation

Instagram, LinkedIn, YouTube niche: educational content

[luxury brand, businesses, guidance] Followers: 16,000 Dashboard: 2000 to 300,000+ (within 10 months), Engagement rate: 31.3%+, 4,174,  Host: the brand room podcast [founders, brand experts, international students, entrepreneurs]

Affiliations

Pageant jury, students, and professionals' mentorship and guidance, Brand Representative

Accomplishments

  • Selected over 102 candidates to work with Rifra, a luxury interior design company in Milan
  • Represented more than 10 projects during the Master's in Global Luxury Brand Management degree
  • Taken over the Instagram of SP Jain Global Page among 102+ candidates
  • Being in the jury, panelists, moderator for high end events.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Portfolio

FEATURED
Featured Picture
Research Paper: Luxury Furnishing Companies
Featured Picture
Barbara Milano
Featured Picture
Rifra Strategy & Expansion: INDIA
Featured Picture
Cartier
Featured Picture
Luxury Service Industry

Work Preference

Work Type

Full TimeContract Work

Work Location

On-Site

Important To Me

Personal development programsTeam Building / Company RetreatsPaid sick leaveCompany CultureCareer advancement

Quote

Progess over Perfection
Sehnaaz Sheikh

Software

Canva

Video editing

Photography

Ms word

Goggle forms

Vn editing

Capcut ( basic )

Goggle Analytics

Goggle workspace

Interests

Business Networking

Industry Events

Exploring high end cafes and restaurants

Debate

Writing

Brand Research

Public Speaking & Mentoring in Business Strategy

Additional Information

I am Sehnaaz Khatun (Sheikh), originally from Odisha. I moved to Delhi and later to Pune, where I pursued my bachelor's degree. I then completed my master's in Global Luxury Goods and Services - Luxury Brand Management from SP Jain, with a certification from Milan.

I have successfully managed, strategized, and expanded markets for branded businesses, branches, and companies over the past three years. With a strong mindset and a positive approach toward growth, I have consistently demonstrated dedication and commitment to my work and the companies I collaborate with.

I strongly believe in trust, transparency, and strategic thinking, which have guided me throughout my career. My decisions are always based on research, analysis, and market insights, ensuring well-informed strategies.

I have mentored and guided over 30+ UG and PG students and professionals, especially in the luxury sector. I have also built a community of 25+ professionals, fostering valuable interactions. Additionally, I have provided guidance on intercultural relations, education, lifestyle, and country-specific business studies.

Wherever I go, I aim to identify gaps, add value, and contribute to progress—always believing in progress over perfection.

Timeline

Business Strategist & Partnership Manager

Barbara Milano
12.2024 - Current

Business Development Strategist

Rifra
07.2024 - 11.2024

Luxury Brand Manager | Brands/Business/Marketing Strategist/Advisor | Customer Experience | Client Relations

Snubar
04.2024 - 09.2024

Brand Manager

The Daily Derma
11.2023 - 03.2024

Public Relations Manager

Moistin
07.2023 - 09.2023

Consultant | Advisor | Business Strategist

Truedotin
06.2023 - Current

Brand Manager

Party & Travels
02.2021 - 07.2022

MGLUXM - Luxury Brand Management

Politecnico Di Milano

Masters - Global Luxury Goods & Services/Brand Management

SP JAIN SCHOOL OF GLOBAL MANAGEMENT

Bachelor of Arts - English Honours

MIT-ADT University

12th -

BOARD OF SCHOOL EDUCATION HUBLI

10th -

Rotary Public School
Sehnaaz KhatunLuxury Brand Manager, Business Marketing Strategist, Advisor & Mentor