Sejal Chordiya

• Led Quick & E-commerce Platforms: Independently managed quick commerce platforms (Blinkit, Swiggy, Zepto, BigBasket) alongside e-commerce giants (Amazon, Flipkart) for two ITC brands.
  
  Strategic Campaign Execution: Oversaw end-to-end campaign planning, data-driven reporting, strategy formulation, optimization, market research, client communication, and execution for ITC's Personal Care & Hygiene brands across quick commerce platforms.
  
  High-Budget Management: Successfully handled marketing budgets exceeding ₹1 crore, demonstrating proficiency in allocating resources effectively.
  
  Process Optimization: Implemented strategies that enhanced business KPIs and streamlined operations, leading to improved efficiency.
  
  Team Leadership: Led a team of 2 members, streamlining workflows to ensure timely deliveries and superior outcomes for quick commerce platforms.
  
  Brand Growth Strategy: Developed marketing strategies for 9 brands across various categories on quick commerce platforms for ITC , achieving a 34% growth over six months.
  Data Accuracy Enhancement: Established a systematic approach to data maintenance, ensuring 100% accuracy in tracking campaign performance metrics, facilitating informed decision-making.
  
  E-commerce Brand Management: Independently managed hygiene category brands like "Nimyle" and "Nimeasy" on Amazon and Flipkart, leading to a consistent 20% increase in order volume and a 17% rise in conversion rates.
  
  Brand Building Initiatives: Played a pivotal role in building "Nimeasy" from the ground up, utilizing tools like Helium 10, Amazon PI, and Drona automation, resulting in an ROI above 1.5 and a 29% increase in conversion rates.
  
  Stakeholder Engagement: Led weekly calls with senior stakeholders and ITC brand managers, ensuring smooth strategy discussions, performance reviews, and progress on key objectives, fostering team alignment and excellence.

Executive Member (2021–22): Managed 5 entrepreneurial projects, leading a 60-member team. Oversaw product development, beneficiary engagement, and financial decisions to drive impactful revenue.

Project Head – Riwayat & Kruti (2020–21): Led two flagship projects with a 20-member team. Secured a significant order of 800 diaries and 300 jute bags under Project Kruti through a collaboration between Enactus SSC and the Indian Society of Clinical Research (ISCR), facilitated by GlaxoSmithKline (GSK).

Committee Member (2019–20): Gained comprehensive experience in project management, including logistics, finance, market research, beneficiary coordination, and business development. Managed end-to-end operations from material procurement to product delivery.

• Engaged in business development, market analytics, sales management, and lead generation.
• Achieved revenue of ₹60,000+, leading to promotion as Team Leader.
• Managed a team of 5 interns to drive revenue growth and expand market outreach.