Sejal Mahida

Macy’s Account:

· Managed client campaigns across CM360 and Innovid, resulting in a consistent on-time delivery rate of 100%.

· Developed and maintained media publisher relationship to facilitate seamless tags and material exchanges.

· Authored trafficking instruction documentation that let to streamline the process.

· Hands on experience on wrapping the tags in DoubleVerify.

General Motors Account :

· Led the end-to-end management of programmatic campaign on TheTradeDesk.

· Collaborated with the team to ensure seamless campaign launches and resolve technical issues promptly.

· Maintaned a tab on campaign pace and performance indicators including CTR, CPC and win rate to make sure they are performing with KPIs and client goal.

· Handled budget quality assurance procedures for platforms such as DV360 and TTD, guaranteeing precise budget distribution.

· Developed customized Excel templates for pacing and performance reporting, improving efficiency and standardizing reporting process.

· Carried out bulk QA for other campaign managers, closely examining trafficking setups, targeting

Specifications and ad creatives are essential to preserve campaign integrity and standards of excellence.

Created audiences and flights, adding exclusion and inclusion lists on the DV360 platform.

• Stellantis :
• Currently working on managing Stellantis FCA Canada account.
• Creating ads on DV360 for Jeep, Ram, Fiat, and Chrysler and uploading of video creatives on bulk.
• Generating weekly pacing report on DV360 to check the performance.
• Working on inclusion/exclusion of audiences and geos when required.
• Updating budgets as per the client requests.
• Working on campaign end to end management on TTD, Amazon and yahoo.

• Managed Global clients such as J&J, Lego, Revlon, Accenture, Sony, Coca-Cola
• Daily liaising with Media Planners, Campaign Managers and Traders across markets in APAC & NA market for smooth campaign execution
• Review Media Plans and responsible for complete execution of Digital Media Campaigns with creative QA for various clients in APAC market & NA Market
• Specialized in Tag generation, Report generation, Creative management, Piggybacking and setting up other targetings in DCM
• Hands-on experience in Ad Server trafficking (Google Campaign Manager and Sizmek) and Brand Safety and Verification platforms such as IAS and Nielsen Digital Ad rating (Wrapping of DCM Tags - Monitoring and Blocking).

• Generate performance report and create campaign summaries
• Monitor and optimize ad performance, and make customer recommendations
• Work with the sales team to create advertiser solutions that maximize results
• Work with Ad Ops Manager to maintain and improve best ad booking practices
• Management of campaign performance, delivery and make optimization recommendations
• Knowledge of trackers such as DCM, Sizmek
• Well known with DAR pixels
• Knowledge of Programmatic Campaigns, have worked with DSP's such as MediaMath, Adobe and DV360
• Setting P&G, HUL campaigns and optimizing it in order to deliver
• Experience with VAST, VPAID
• Strong working knowledge of DFP where necessary
• Understanding of video ad operations and different video specific formats (VAST, VPAID, etc.)
• Manage day-to-day trafficking, QAing, reporting and optimizing of campaigns, ensuring that client specifications are met
• Expertise with MS Office products (Excel, Powerpoint, Word)
• Strong knowledge on handling Programmatic campaigns such as PG, PMP for P&G and various other Brands.