Sekhar Pratim Kakoty

Client-" ITC Foods"- Biscuit Category

·Managed the Biscuit Portfolio for ITC

· Work with clients to develop a comprehensive plan for reaching their target audience through various channels, such as TV, radio, print, digital, and outdoor advertising.

· Research to understand the behavior and preferences of the target audience, including demographics, media consumption habits, and other relevant factors that can form the media strategy for the brand.

· Continuous monitoring of Media Activity performance and adjust media strategy as needed to ensure that campaign is meeting its goal.

· Develop Annual Strategies and Reviews for Biscuits Category.

• Client- "Tata Consumers Pvt Ltd"- TV and Print Buying
• Also- Radio & Print buying for other Wavemaker's clients like MTR, ACKO, etc
• · Researching and analyzing target audiences, market trends, and media outlets to determine most effective media mix for campaign.
• · Negotiating rates and contracts with media vendors to ensure best possible pricing for ad space or airtime.
• · Monitoring and tracking performance of media campaigns and making adjustments as needed to optimize results.

Client- "Tata Consumers Pvt Ltd"

· Working closely with the Media Managers & Brand Teams to develop and present annual media strategy and strategy for new launches for brands in-line with brand’s marketing objectives

· Brief Appreciation and handling end to end Media Planning and Implementation process

· Delivered content led solutions through various Activations and Innovations for the client. Have worked on many sponsorships & integrations for the client

• Clients– "ITC Foods" & "TVS Motor Company"
• · Worked on Snacks Category for ITC and Scooters/Motorcycle Category for TVS
• · Building Media Plans and making sure the plans are implemented and delivered as plan
• · Have done sponsorships in Pro Kabbadi Leagues/IPL while working for TVS Motor Company.
• Have done Product unveiling for Limited Edition Jupiter Scooter in between show in Pro Kabbadi League
• · Was part of amazing team, which has worked on Launch of TVS Ntorq(India’s first Bluetooth connected bike)