SELIG JEROME BAPTISTA

Part of the client leadership team for marquee clients – Kellogg’s India, Castrol India, UltraTech Cement, Louis Vuitton Moët Hennessy (LVMH), and the International Cricket Council (ICC). Driving their digital marketing mandate across branding, performance, data, and tech.

Job Profile

• Data and Technology: Helping brands future-proof their marketing strategies using the power of data and technology. First-party data collection, cohort and insight building, and implementation of data to drive better results and ROI across the marketing funnel.
• Client Servicing: A single point of contact for all the digital requirements.
• Media Planning: Strategically planning IMC campaigns across all digital screens (Connected TV, mobile, desktop, and tablet).
• Annual Plans and Strategy: Working closely with the extended teams to devise annual strategies and plans to drive client objectives and business.
• Reviews and analysis: Reviewing all media activities to understand, learn, and optimize future campaigns.
• New Business Development: Understanding the client, category, competition, target group, and business, and accordingly presenting our strategic approach to achieve the marketing and business goals.

Highlights

• Leveraged the power of digital to impact media, brand, and business metrics, and successfully made the paradigm shift to a digital-first approach for Kellogg's and Castrol.
• Opened the realm of digital for Kellogg’s beyond the walled gardens of YouTube and Meta, to deterministic audience cohorts, shopper audiences, e-commerce, and UPI platforms. Fast-tracking their digital transformation through data and tech interventions.
• Was instrumental in expanding agency business by bagging esteemed clients, such as the International Cricket Council, Hafele India, and Crompton India.

Rewards and Recognition

Continued the Mindshare tradition of bagging awards across various award forums for Kellogg's India, Castrol India, Ultratech Cement, and ICC.

• Emvies
• Festival of Media (FOMA)
• Abbys (Goa Fest)
• IDMA
• Maddies
• Campaign Asia
• Spikes

Digital Marketing Manager for Nivea, India. Driving the digital transformation across marketing and communication.

Job Profile

• Direct to Consumer: leading the D2C business for Nivea, India. Managing a cross-vertical team – marketing, supply chain, finance, fulfillment partners, and agencies. Ensuring stocks are in place, business continuity, promotion, and the smooth functioning of the platform.
• Content: Defining the digital content approach for Nivea Men in India, across all digital touchpoints – website, Facebook, Instagram, Twitter, and YouTube.
• Campaigns: strategizing and building the approach for all digital campaigns.
• Media: Working closely with the brand and media teams to conceptualize and execute digital media campaigns.
• E-Commerce: Working closely with the E-comm team to ensure content is up to date across all E-comm portals.
• Digital CRM – Working closely with the global Nivea team to build a first-party database and community for more effective communication.
• Community Management – Building and maintaining a digital Nivea community across social media channels.

Highlights

• Conceptualized and executed the launch of a new range of products for Nivea Men India: Nivea Men 42K, a grooming range specially built for marathoners and runners.
• Revamped the digital content approach for Nivea Men, India, across all its social media handles.

Digital lead for Beiersdorf India, Hyatt Hotels, and Mercedes-Benz India, providing complete digital marketing solutions, from branding to performance.

Job Profile

• Client Servicing: A single point of contact for all the digital requirements of clients.
• Media Planning: Strategically planning digital IMC campaigns across all digital screens (desktop, mobile, and tablet).
• Media Buying: Negotiating with publishers to provide the best possible rates and deals, to maximize savings and efficiency for clients.
• Annual Plans & Strategy: Working closely with the offline team to devise annual strategies and plans for both Beiersdorf and Hyatt.
• Operations: Executing, optimizing, reporting, and ensuring the campaigns perform smoothly to deliver the best possible results.

Highlights

• Introduced a measurement system to the unmeasurable OOH medium, through the power of digital tech, on a campaign for SonyLiv.
• Conceptualized and executed a never-before-done combination of digital OOH using DCO on a campaign for a leading OTT platform in India, SonyLiv.
• Pure performance campaigns for Hyatt, delivering room bookings across Indian and international properties.
• Conceptualized and launched the campaign to announce Nivea’s association with Real Madrid CF.
• Conceptualized and executed a process to collect first-party data and post-click data for all Nivea digital campaigns.

Managing a wide range of clients across industries: automobile, Fiat Chrysler Automobiles, Jeep India, and Maserati, India. Energy Drinks and Youth: Red Bull and Starbucks. Jewelry: Platinum Guild of India. Consumer Durables: Infinity Retail (Croma). BFSI: L&T Mutual Funds. Handling a team of three members to deliver complete digital marketing solutions to clients

Job Profile

• Client Servicing: A single point of contact for all the digital requirements of clients.
• Media Planning: Strategically planning digital IMC campaigns (Display, SEM, and Social) across all digital screens (desktop, mobile, and tablet).
• Media buying: negotiating with publishers to provide the best possible rates and deals to maximize savings and efficiency for clients.
• Operations: Executing, optimizing, reporting, and ensuring the campaigns perform smoothly to deliver the best possible results.

Highlights

• Conceptualized and launched the first 3D car launch across digital platforms for the Fiat Abarth 500.
• Conceptualized and launched the augmented reality mobile app for PGI Jewelry.
• Built and executed the online media campaign for Red Bull’s first-ever soapbox race, their premium international property that was launched for the first time in the country.

Rewards and Recognition

• Emvies
• IDMA
• Digital Crest
• Yahoo Big Chair

I began my digital media career here with a wide range of clients, including Mahindra & Mahindra (2-wheelers, commercial vehicles, passenger vehicles, and trucks), Club Mahindra Holidays, Cathay Pacific, and Moneyworks4me.

Job Highlights

• Media Planning |Media Buying.|Client Servicing| Operations | New Business Development.
• Working in a team to handle the digital requirements of clients. Planning and executing campaigns across all digital platforms. Making sure the client’s needs are met within the stipulated timelines. Negotiating with websites and networks to provide the best possible rates and deals to the client. Working on new business pitches.
• Planned and executed more than 100 campaigns, including launch campaigns, sustenance campaigns, teaser campaigns, and corporate campaigns.

Highlights

• Launched Mahindra Scorpio EX, Mahindra Bolero Refresh, Mahindra Verito, and Mahindra Rise.
• Pitched and won the following clients: Piramal Realty, Mahindra First Choice.

• Worked on Wheel Smart Shrimati ’09, which is a game show organized by Wheel (detergent) for housewives in tier 2 & 3 cities. I overlooked the entire project to ensure its smooth running. My job also included analyzing the data of contestants and the media effectiveness for the project. I also made daily and weekly reports of the data received.