SELINA DANIES.G

Driven to excel in the field of technical expertise, with a focus on streamlining processes and optimizing operational efficiency with 2 years of experience in digital marketing. Proven track record of consistently delivering high-quality results in fast-paced environments, especially in Ad Operations. Committed to contributing to the success of the organization and thriving in dynamic environments. Actively seeking opportunities to make a meaningful impact and contribute to the overall growth and achievements of the company.

• Providing onboarding support, explanations of new features, consultation for product usage, and industry best practices to advertisers.
• Managed full-funnel programmatic advertising campaigns, including planning, setup, optimization, and reporting across DSP platforms.
• Proactively identify discrepancies, take responsibility for troubleshooting and escalation of campaign-related technical issues and share trends and insights with product and engineering teams.
• Escalating any technical troubleshooting issues and surfacing to leadership for widespread issues potentially impacting hundreds of advertisers.
• Assisting customers with questions related to product Meta participation, capturing customer feedback, and collaborating with program partners to highlight product gaps and opportunities.
• Managed end-to-end campaign setup, optimization, and reporting in DV360 (Display & Video 360), including audience targeting, bidding strategies, and creative configuration
• Managed: DSP- (Demand Side Platform) Campaign setup, Creative Setup, performance, Reporting, ad tags and trackers, and General campaign modification.
• Tracked and analyzed campaign performance across digital, print, and social platforms to measure audience reach and engagement, Prepared detailed campaign documentation, including timelines, content records, tracking sheets, and post campaign summaries.