Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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Selly Isnaini

Kuala Lumpur

Summary

Accomplished professional with over 5 years of diverse experience in advertising policy auditing, recruitment, and customer service. Holds a Master's degree in Educational Management & Leadership. Utilizes expertise to improve brand safety and quality control in digital advertising at Byte Precision Sdn. Bhd. Recognized for exceptional cross-cultural communication skills and fluency in Bahasa Indonesia, English, and Bahasa Melayu.

Overview

11
11
years of professional experience

Work History

Advertising Audit Specialist

Byte Precision Sdn. Bhd.
08.2022 - Current
  • Ads Mods Brand Safety (Feb 2025 – Present):

1 -Conduct daily audits, analyze errors, provide feedback, and support quality alignment across teams.

2- Identify and analyze policy violations and provide detailed feedback to relevant stakeholders.

3- Collaborate with policy and training teams to clarify guideline interpretations and support consistent enforcement

4- Work closely with Safety Specialists to develop strategies that enhance moderation accuracy and brand trust.

  • TikTok Creative Challenge (April 2024 – Feb 2025):

1- Ensured advertising content compliance with policy and local regulations.

2- Reviewed user-generated advertising content submitted to the TikTok Creative Challenge program for compliance with platform policies and local legal requirements.

3- Ensured creative submissions met quality, safety, and cultural sensitivity standards before publishing.

4- Flagged and documented policy violations, contributing to the continuous improvement of moderation guidelines.

5- Collaborated with policy and escalation teams to resolve ambiguous cases and provide feedback for policy updates.

  • Core Ops Specialist (Nov 2022 – April 2024):

1- Reviewed and classified content in line with TikTok Ads policies, ensuring high accuracy and efficiency.

2- Reviewed and categorized advertising content on TikTok according to internal policies and standard operating procedures (SOPs).

3- Ensured content accuracy, appropriateness, and adherence to regional advertising regulations and platform standards.

4- Reported recurring content issues and provided feedback to policy and quality assurance teams.

5- Participated in calibration sessions and team training to align understanding and application of updated moderation policies.

Associate Recruitment Consultant

PERSOLKELLY Indonesia
01.2022 - 11.2022

Key Responsibilities:

  • Managed the full recruitment cycle, from sourcing and screening candidates to offer negotiation and onboarding support.
  • Partnered with clients in the consumer goods sector to understand hiring needs and deliver tailored talent solutions.
  • Utilized job portals, social media, and headhunting techniques to attract qualified professionals across mid to senior levels.
  • Maintained strong candidate pipelines and built long-term relationships with talent for future opportunities.
  • Coordinated interviews, provided market insights, and ensured timely follow-ups to enhance the client and candidate experience.

Customer Experience & Player Support Specialist

TDCX Sdn. Bhd.
10.2020 - 11.2021

Key Responsibilities:

Airlines Project (April 2021 – Nov 2021):

  • Handled customer inquiries via voice and non-voice channels, providing support for booking issues, travel disruptions, and refund requests.
  • Delivered exceptional customer service by resolving issues efficiently and empathetically in a fast-paced environment.
  • Maintained service quality and compliance with airline standards and data privacy protocols.

Gaming Project (Oct 2020 – April 2021):

  • Responded to player issues related to gameplay, technical bugs, and account concerns through chat and ticketing systems.
  • Collaborated with internal teams to escalate unresolved cases and ensure accurate resolutions.
  • Achieved service targets for response time, customer satisfaction, and first contact resolution.

Part-Time Customer Service

Ardent Educational Consultants Sdn. Bhd.
06.2020 - 10.2020
  • Supported parents, students, and educators during national competition events, resolving inquiries efficiently.

Country Representative

Self-Employed
05.2019 - 02.2020
  • Coordinated training and study tours for Bangladeshi government officials in collaboration with IPTM Bangladesh.

Part-Time Event Organizer

OIC International Business Centre Sdn. Bhd.
06.2014 - 10.2019
  • Managed event logistics and execution for annual OIC Muslim World Biz exhibitions and conferences.

Education

Master of Education - Educational Management & Leadership

International Islamic University Malaysia
Malaysia
01.2021

Bachelor of Education - Islamic Education & Arabic Language

International Islamic University Malaysia
Malaysia
01.2018

Pondok Modern Darussalam Gontor Putri 1
Indonesia
01.2012

Skills

  • Microsoft Word
  • PowerPoint
  • Excel
  • Adobe Photoshop
  • Corel Draw
  • Windows Movie Maker
  • Sony Vegas Pro
  • Interpersonal Communication
  • Team Collaboration
  • Problem Solving
  • Cultural Adaptability

Accomplishments

  • Recognized as 'Player Support of the Week' multiple times during gaming project.
  • Nominated twice for 'Player Support of the Month'.
  • Earned 'Double-Skilled Agent' status (voice & non-voice) in Airline Project.
  • Named 'Best Agent of the Month' for Quality Assurance (10/01/21).

Languages

English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Arabic
Upper intermediate (B2)

Timeline

Advertising Audit Specialist

Byte Precision Sdn. Bhd.
08.2022 - Current

Associate Recruitment Consultant

PERSOLKELLY Indonesia
01.2022 - 11.2022

Customer Experience & Player Support Specialist

TDCX Sdn. Bhd.
10.2020 - 11.2021

Part-Time Customer Service

Ardent Educational Consultants Sdn. Bhd.
06.2020 - 10.2020

Country Representative

Self-Employed
05.2019 - 02.2020

Part-Time Event Organizer

OIC International Business Centre Sdn. Bhd.
06.2014 - 10.2019

Master of Education - Educational Management & Leadership

International Islamic University Malaysia

Bachelor of Education - Islamic Education & Arabic Language

International Islamic University Malaysia

Pondok Modern Darussalam Gontor Putri 1
Selly Isnaini