Digital Marketing Mentoring
SELVAKUMAR R
Digital Marketing Strategist
Chennai
Summary
Seasoned digital marketing manager with 13 years of experience building and implementing digital marketing strategies focused on content-driven SEO, social media, email marketing, and Google Analytics. Process oriented data analyst and experienced in interpreting and analyzing data to drive growth for a Media organizations.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Senior Manager & Head- Digital Marketing & Revenue
The Federal, Digital News -New Generation Media Corporation Private Ltd.,
Chennai
07.2021 - Current
- Responsible for Revenue strategy and execution - Digital Advertising & Subscriptions.
- Budgeting, planning and implementing the ad campaigns across media platforms to drive traffic on the brand pages of The Federal.
- The Federal (Digital News) Working with an internal team to get marketing & communication content like writeups, creatives for the digital ads.
- Creating and implementing the ad campaigns on Possess strong communication, coordination &presentation skills at multiple levels, to internal & external audience
- Creating and implementing the ad campaigns on
Google (Search, Display, Apps, Youtube),Facebook,Instagram,Twitter,LinkedIn, Taboola, InMobi Glance,Affiliate networks. - YouTube Growth strategy, Ad Monetization, Analytics, Branding, Title, Description, Tags Management, video optimization to grow audience and increase reach & engagement.
- Worked collaboratively with Editorial & Technology teams to establish Sponsored Editorial properties & Sales Process. Hands on experience with GA, ComScore, Similarweb, Ahrefs.com.
- Successfully grew organic traffic by 150% in 6 months through a SEO content creation and link-building strategy.
Manager, Advertising
The Indian Express (P) Ltd.,
Chennai
03.2015 - 07.2021
- Heading Chennai Digital, Special feature and events Vertical.
- Responsible for creating, implementing strategies to enhance advertising revenue across all brands (Print, IE Online -Tamil & English, Events) of The Indian Express Group of Publications in Chennai.
- Driving public relations outreach for brand initiatives, achievements, events and other news; and using Google Analytics and marketing findings to track and analyze website traffic
- Conceptualized & successfully executed “University for Excellence" Hindustan University's exclusive advertorial -Revenue ₹ 15/- Lacs in June 2017 in The Indian Express and The Financial Express -All editions.
- Key person in bringing out a 'B-Schools -Road to Excellence' magazine in The Indian Express
Assistant Manager - Advertising
The Mathrubhumi Printing & Publishing Co Ltd.,
Chennai
08.2015 - 03.2017
- Managing Print and Digital Media and ad accounts across different
verticals like education, real estate, e-commerce and more - Managed daily revenue for Mathrubhumi online media platforms
Created quarterly & monthly marketing plan for clients. - Planned and executed specific Digital Media campaigns by various clients.
- Online reputation management Driving news website Leads & Sales
-Managed and executed 'World Heart Day' campaign by Apollo Hospital and achieved billing of ₹ 8 Lacs. - Handling automobile vertical an d execute 'Car free Sunday' event in
Calicut beach on every Sunday.
Senior Officer, Response
The Times of India - Bennett Coleman and Company Limited
Coimbatore
01.2013 - 07.2015
- Handled B2B & Healthcare vertical and responsible for bringing out Times B2B issue every Tuesday.
- Marketing Consultant for Media by offering solutions to client needs through smart sell initiatives like advertorials, features, newsletters, events & activation.
- Working with advertising agencies for client's spending levels and enhancing profit volumes.
- Responsible for Corporate Sales and Key Account acquisitions for 360 degree media.
- Maximize profitable volume growth, market share
- Managed and executed 'Beacon's Coffee Table Book' the first of its kind of kind of coffee table book release activity was conducted in Residency Hotel, Coimbatore.(Revenue Rs.8/-Lacs).
- Conceptualized & successfully executed “Young Turks Coffee Table Book” event to launch the book and brought major Jewelry clients based out from Coimbatore.
(Revenue Rs.4/-Lacs).
Marketing Executive - Advertising
The New Indian Express
Coimbatore
05.2010 - 12.2012
- Handled Retail and Healthcare verticals.
- Maximize profitable volume growth, market share.
- Responsible for Corporate Sales and Key Account acquisitions
- Working with advertising agencies for clients spending levels
and enhancing profit volumes. - Managed to achieve Rs. 20 /-Lacs in a single month (May 2011) in
Erode Market.
Education
Certification in Data Analytics For Business -
DataCity Edtech Private Limited
Delhi 05.2023 - 07.2023
Master of Digital Marketing - Digital Marketing
Social Beat & DigiGrad Digital Marketing Institute
Chennai 01.2020 - 11.2020
MBA - Marketing
Anna University
Namakkal 08.2008 - 05.2010
Bachelor of Commerce (B.Com) - Commerce
Bharathiyar University
Erode 07.2005 - 06.2008
Skills
Mastery of Microsoft Office, SEMrush,Ubbersuggest, Mailchimp , Canva , Adobe ,Creative Cloud, Covertkit, SendFox , and Wordpress
undefinedAccomplishments
INTERNSHIP -SOCIAL BEAT DIGITAL AGENCY
- Managed Social Media accounts of Clients across different verticals such as FMCG, Real Estate, and more.
- Hands-on experience in Facebook Ads for Awareness and Lead Generation campaigns.
- Analyzed the key performance metrics in weekly/monthly reports to discuss together the suitable strategies to improve the performance.
- Off-Page SEO and Link building.
Part of the Internship program done a blog optimization (www.naturefoodytoyourskin.com ) :
- Implemented a content-driven SEO strategy that boosted site visits by 250% in 8 months while increasing total sales by 65%.
- Created new landing pages with 50% higher conversion rates.
- Created an email marketing strategy that increased repeat buying from 20% to 35%.
- Written 8 articles and obtain an average of 3 quality backlinks per week.
Affiliations
- Toastmasters
- CII Young Indians -Chennai Chapter
- Member -Madras Management Association
Certification
Certified 'Master in Digital Marketing ' from Social Beat & Digigrad Digital Institute ,Chennai
Interests
D2C Growth Mentoring
Reading Books
My most recent read was a Think and Grow Rich by Napoleon Hill.
Timeline
Data Analytics for Business
07-2023
Certification in Data Analytics For Business -
DataCity Edtech Private Limited
05.2023 - 07.2023
Senior Manager & Head- Digital Marketing & Revenue
The Federal, Digital News -New Generation Media Corporation Private Ltd.,
07.2021 - Current
Google Analytics Certification
05-2021
Google Ads Certification
03-2021
Certified 'Master in Digital Marketing ' from Social Beat & Digigrad Digital Institute ,Chennai
11-2020
Master of Digital Marketing - Digital Marketing
Social Beat & DigiGrad Digital Marketing Institute
01.2020 - 11.2020
Assistant Manager - Advertising
The Mathrubhumi Printing & Publishing Co Ltd.,
08.2015 - 03.2017
Manager, Advertising
The Indian Express (P) Ltd.,
03.2015 - 07.2021
Senior Officer, Response
The Times of India - Bennett Coleman and Company Limited
01.2013 - 07.2015
Marketing Executive - Advertising
The New Indian Express
05.2010 - 12.2012
MBA - Marketing
Anna University
08.2008 - 05.2010
Bachelor of Commerce (B.Com) - Commerce
Bharathiyar University
07.2005 - 06.2008
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