Semantika Chowdhary

- Managed a structured collection launch calendar across teams, leading to the launch of 60 collections in FY25, exceeding the target of 57, with zero delays.
- Led cross-functional coordination and timely briefings for internal teams and store staff to ensure launch readiness.

- Managed shoots and visual design for all collections, which included online asset creation of banners, PLP, PDP experience, and performance assets.
- Managed end-to-end execution of 3 ATL campaigns - Blu, Progressives, & Unbreakables.
- Successfully collaborated with Warner Brothers and Sanrio, ensuring all collection launches adhered to strict franchise guidelines.
- Developed social-first video and 3D content to elevate brand storytelling.
- Created and launched two new brand franchises: Creatr and Phonic.
- Led packaging design for marquee collections like Harry Potter, Dark Knight, Indian Accent, and Hello Kitty, along with redefining the journey for the entire Lenskart packaging.

- Enhanced catalog output with refined styling, lighting, and visual direction.
- Integrated Bain’s consumer insights to improve campaign messaging and tone.
- Designed specialized VM structures for standout collections like Hip Hop ft. Divine, Indian Accent, and Creatr, enhancing in-store engagement.
- Conducted CRM/performance shoots for top-selling SKUs while ensuring that the most impactful assets were being used to drive higher engagement and conversion rates.

- Led PR, design, and execution of offline and digital campaigns for Forever New, Superdry, Replay, Tarun Tahiliani, JJ Valaya, Abraham & Thakore, Saundh, trueBrowns, and Sheetal Batra.
- Managed influencer activations and coordinated celebrity dressing opportunities across all fashion and lifestyle brands.
- Drafted press releases for collection launches, store events, spokesperson profiling, and brand initiatives.

- End-to-end store launches for brands such as Forever New’s store at Jio World Drive, and Abraham & Thakore's at Dhan Mill Compound.

- Curated and managed media interactions and influencer outreach for Tarun Tahiliani, Abraham & Thakore, Sameer Madan, and Samant Chauhan at FDCI x Lakme Fashion Week 2022.
- Oversaw end-to-end social media management for Sheetal Batra, including layout strategy, influencer collaborations, and content creation.
- Built relationships with stylists, managed celebrity and press wardrobes, and facilitated occasional gift.

- Measured and analyzed media value for all clients, focusing on both the quality and quantity of coverage.rage.

• Designed presentations to communicate concepts, color palettes, and textiles for residential and commercial projects.
• Contributed to creative design for major projects like Bloom Hotel Chain and City Square Mall, Rajasthan.
• Supported planning and furnishing of residential properties.
• Proposed innovative solutions and collaborated with project managers on strategy.

• Received Livspace Level 1 Training and passed the same.