Summary
Overview
Work History
Education
Skills
Timeline
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Senjuti Ghosh

Senjuti Ghosh

Marketing Operations Leader
Kolkata

Summary

Results-driven Marketing Operations Executive with 11+ years of proven expertise in demand generation, field & partner marketing, and global operations management. Successfully scaled operations for technology companies from startups to giants like Snowflake, Databricks, Infosys, Cloudflare, EdgeVerve, Celigo, Tipalti, Kolleno and NTT Data.


Key Accomplishments:

  • Created 5,000+ marketing programs across diverse technology sectors
  • Pioneered audience-based marketing strategies before ABM became industry standard
  • Led global expansion across 6 countries while maintaining operational excellence
  • Expert in event-led growth and ecosystem-led growth strategies
  • Maintained long-term partnerships with major technology companies through value-driven engagement strategies
  • Successfully scaled global operations across 6 countries while maintaining 95%+ service quality
  • Launched Common Sense Conferences as the events brand of BuyerForesight, managing end-to-end operations from ideation to execution
  • Achieved 85% client retention rate year-over-year through proactive relationship management and customer success initiatives
  • Secured 80% client renewal rate year-over-year, preserving recurring revenue streams and strengthening client partnerships
  • Maintained 25-30% operating margins year-over-year through efficient resource allocation, cost-effective service delivery & lean team management
  • Delivered 70-75% customer satisfaction scores, reflecting successful client relationship management and service excellence


CORE COMPETENCIES

Strategic Account Management • Revenue Growth Strategy • Customer Success Leadership

Enterprise Client Relations • Global Operations Management • Event Strategy & Execution

Business Process Innovation • Lead Generation Excellence • Campaign Strategy & Execution

Performance Analytics • Strategic Partnership Development • Digital Transformation

Team Development & Coaching • Market Expansion • Operational Excellence

Global P&L Management • Cross-Cultural Team Leadership • Strategic Vision & Execution

Organizational Transformation • Executive Decision Making • Stakeholder Management

Change Management • Board & C-Suite Relations • Crisis Leadership

Overview

11
11
years of professional experience

Work History

Vice President - Global Customer Operations

BuyerForesight
07.2021 - Current
  • P&L Leadership: Managed comprehensive P&L across 6 international markets, driving revenue optimization and sustainable growth
  • Operational Excellence: Executed lean restructuring initiatives improving margins while maintaining service quality and delivery standards
  • Revenue Generation: Led pre-sales support, client presentations, and deal closure for high-value B2B enterprise engagements
  • Global Team Management: Directed cross-functional teams across multiple time zones, ensuring cohesive operations and consistent delivery
  • Strategic Client Relations: Expanded enterprise relationships across 6 countries as primary advisor for field & partner marketing initiatives
  • Team Development: Designed comprehensive L&D programs for global delivery teams, enhancing skills and performance standards
  • Event Operations: Oversaw end-to-end global event operations from venue selection to on-site execution across international markets
  • Event Production: Managed complete production lifecycle including creative development, technical execution, and attendee experience design
  • Community Building: Initiated audience community strategies enhancing client engagement and creating sustainable networking ecosystems
  • Customer Experience: Introduced 360-degree feedback systems enabling continuous service improvement and satisfaction measurement
  • Partner Marketing: Developed integrated partner strategies leveraging alliances to amplify reach and drive business outcomes
  • Digital Innovation: Conceptualized and developed comprehensive events marketplace platform creating new revenue streams
  • Revenue Growth: Consistently exceeded targets through strategic account management and new business development
  • Market Expansion: Identified opportunities within client accounts, expanding service offerings and increasing market share
  • Partnership Development: Transformed transactional relationships into strategic partnerships through consultative value delivery

Director - Digital Conferences & Customer Success

BuyerForesight
02.2019 - 07.2021
  • Global Delivery Operations: Architected comprehensive global delivery operations ensuring consistent quality and efficiency
  • Process Standardization: Created robust SLAs and SOPs optimizing workflow efficiency and client satisfaction across touchpoints
  • Performance Management: Implemented monitoring systems aligned with SLAs enabling proactive issue resolution and continuous improvement
  • Global Team Scaling: Led strategic team expansion identifying market opportunities and building high-performing teams for growth
  • Organizational Restructuring: Executed team restructuring enhancing operational efficiency and aligning resources with business priorities
  • New Service Development: Spearheaded innovative business offerings through market analysis and go-to-market strategies diversifying revenue
  • Revenue Diversification: Launched new business verticals contributing to portfolio expansion and sustainable growth across segments
  • Knowledge Management: Established systematic training protocols ensuring delivery consistency and reducing onboarding time
  • Systems Optimization: Implemented scalable operational systems supporting business growth and consistent service quality
  • Data Strategy Management: Developed global audience data systems ensuring quality, compliance, and enhanced targeting capabilities
  • Customer Intelligence: Created segmentation models and analytics frameworks improving targeting precision and conversion outcomes

Manager, Customer Success

BuyerForesight
05.2015 - 02.2019
  • Enterprise Account Management: Managed high-value enterprise portfolio serving as strategic advisor for multi-year partnerships across industry verticals
  • Client Retention & Growth: Achieved exceptional retention rates through proactive management and value demonstration driving recurring revenue expansion
  • Customer Success Framework: Architected comprehensive success program focused on onboarding, adoption optimization, and long-term ROI realization
  • Client Journey Optimization: Designed end-to-end experience strategies mapping touchpoints and reducing churn through proactive engagement
  • Value Demonstration: Established systematic ROI measurement processes utilizing data-driven insights to strengthen client relationships
  • Campaign Strategy Leadership: Led integrated campaign development combining market insights and multi-channel approaches achieving measurable KPI targets
  • Lead Generation Excellence: Implemented sophisticated lead strategies utilizing advanced targeting and conversion optimization driving pipeline growth
  • Marketing Performance Optimization: Analyzed campaign data and market trends refining approaches to maximize ROI for client portfolios
  • High-Performance Team Leadership: Built cross-functional teams fostering collaborative culture and driving collective performance toward revenue targets
  • Performance Management Systems: Established KPIs and accountability frameworks driving team excellence while supporting professional growth

Customer Success Specialist

BuyerForesight
01.2015 - 05.2015
  • Strategic Database Development: Built robust marketing databases from ground-up implementing data collection strategies and segmentation frameworks
  • Industry Intelligence: Developed comprehensive market intelligence reports analyzing competitor strategies and positioning for competitive differentiation
  • Data Quality Management: Established data hygiene protocols ensuring database accuracy, compliance, and campaign effectiveness
  • Customer Data Integration: Integrated multiple data sources creating unified customer profiles enabling personalized marketing and improved targeting
  • Contact Generation Excellence: Executed systematic contact generation strategies across multiple channels building qualified prospect databases
  • Lead Qualification Systems: Created efficient lead scoring frameworks prioritizing prospects and improving sales team efficiency and conversion rates
  • Integrated Campaign Planning: Designed comprehensive campaigns incorporating market research, segmentation, and competitive analysis for compelling messaging
  • Multi-Channel Campaign Execution: Executed integrated campaigns across digital and traditional channels maximizing reach and engagement
  • Campaign Optimization: Continuously monitored and optimized performance through A/B testing and analysis enhancing conversion rates and ROI
  • Lead Management & Nurturing: Implemented systematic lead processes and sophisticated nurturing programs improving conversion through the sales funnel
  • Performance Tracking: Created comprehensive tracking mechanisms monitoring lead quality and campaign performance providing actionable insights
  • Process Innovation: Identified and implemented efficiency enhancements reducing manual work and accelerating campaign deployment timelines
  • Marketing Technology Proficiency: Leveraged CRM systems, automation platforms, and analytics software supporting comprehensive marketing operations

Education

MBA - International Marketing

Globsyn Business School
Kolkata, India
04.2001 -

Skills

Effective team leadership

Strategic planning

Coaching and mentoring

Decision-making

Critical thinking

Operations management

Complex Problem-solving

Sales and marketing leadership

Account management

Client relationship building

Ability to Work Under Pressure

Grit

Field & Partner Marketing

Event production

Timeline

Vice President - Global Customer Operations

BuyerForesight
07.2021 - Current

Director - Digital Conferences & Customer Success

BuyerForesight
02.2019 - 07.2021

Manager, Customer Success

BuyerForesight
05.2015 - 02.2019

Customer Success Specialist

BuyerForesight
01.2015 - 05.2015

MBA - International Marketing

Globsyn Business School
04.2001 -

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Senjuti GhoshMarketing Operations Leader