Senthamil Pavai U
Ecommerce Specialist
Tiruchi,TN
Summary
Dynamic E-commerce Specialist with a proven track record in managing comprehensive operations across major platforms such as Amazon, eBay, Flipkart, Walmart, and Wayfair. Expertise includes product listing management, account health optimization, SEO strategies, and data analysis, complemented by proficiency in AI-powered tools. Skilled in resolving complex listing and operational challenges while enhancing product visibility and driving significant sales growth. Committed to leveraging extensive multi-platform experience and problem-solving skills in a challenging role that fosters organizational success within the IT and software sectors.
Overview
8
8
years of professional experience
4
4
Certifications
2
2
Languages
Work History
AMAZON SELLER ACCOUNT MANAGER
Freelacer
01.2018 - 06.2019
- Handled multiple seller accounts on platforms like Amazon, Flipkart, eBay, Meesho, and 1mg.
- Used reverse search ASIN techniques to optimize product titles, bullet points, and descriptions for improved searchability.
- Resolved listing issues and managed customer interactions.
- Skilled in handling compliance appeals and ensuring products met platform guidelines.
- Engaged customers to understand needs and recommend suitable products.
- Processed transactions accurately using point-of-sale systems.
- Maintained product displays to enhance customer experience and drive sales.
- Assisted in inventory management and restocking of merchandise.
SEO ANALYST
INKSHOP (US-BASED AMAZON COMPANY)
07.2019 - 12.2021
- Managed Amazon Seller Central accounts, maintaining account health and resolving policy or listing issues.
- Created, optimized, and updated product listings, resolving suppressed, stranded, or incomplete ASINs.
- Analyzed Buy Box eligibility and pricing trends to maximize product visibility and sales.
- Conducted regular catalog audits to ensure accuracy, consistency, and compliance with Amazon policies.
- Raised and resolved support cases via chat, email, and phone, collaborating with internal teams for seamless operations.
- Tracked performance metrics and generated reports to identify opportunities for improvement.
- Increased the sales of the stores by 20% using optimization method
CATALOG EXECUTIVE
FIRSTCRY.AE
01.2022 - 11.2022
- Managed product catalogues, maintaining accurate and up-to-date descriptions, titles, and bullet points.
- Used HTML to format product descriptions, ensuring consistency across platforms.
- Created and optimized product profiles to improve visibility and engagement.
- Performed regular audits to ensure accurate display of all product listings.
- Managed to upload 80 listings a day
Senior Virtual Administrator
Vserve Ebusiness Solutions
12.2022 - Current
- Managed end-to-end e-commerce operations across multiple platforms including Amazon, eBay, Flipkart, Walmart, and Wayfair.
- Created, optimized, and maintained product listings, ensuring accuracy, compliance, and platform-specific best practices.
- Monitored account health, resolved suppressed/incomplete listings, and handled policy or performance issues across all marketplaces.
- Analyzed pricing, inventory, and Buy Box/visibility metrics to maximize sales and improve product performance.
- Coordinated with internal teams to resolve operational issues, improve fulfillment, and ensure seamless customer experience.
- Conducted regular audits and generated performance reports to identify trends, opportunities, and growth strategies
- Manged multiple accounts and multiple platform at a time.
Education
B.E. - Electronics and Instrumentation Engineering
St. Peter's Engineering College
Chennai01.2010
Skills
E-commerce Tools & Analytics: Informedco, Sage, JungleScout, Merchantkeywordcom, Helium10, AI-powered analytics tools
Certification
Amazon Seller Central Account Management
Timeline
Senior Virtual Administrator
Vserve Ebusiness Solutions
12.2022 - Current
CATALOG EXECUTIVE
FIRSTCRY.AE
01.2022 - 11.2022
SEO ANALYST
INKSHOP (US-BASED AMAZON COMPANY)
07.2019 - 12.2021
AMAZON SELLER ACCOUNT MANAGER
Freelacer
01.2018 - 06.2019
B.E. - Electronics and Instrumentation Engineering
St. Peter's Engineering College