Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic
Senthil Kumar

Senthil Kumar

Chennai

Summary

Marketing Automation Expert with 8 years of hands-on experience in implementing and managing platforms like Marketo (current) and SAP Marketing Cloud, complemented by 12 years of experience in voice and customer support operations. Brings 20+ years of overall industry experience with a strong foundation in process optimization, cross-functional collaboration, and full-cycle platform rollouts—from initial setup to execution. Adept at aligning marketing technology with business goals to drive engagement and operational efficiency.

Overview

20
20
years of professional experience

Work History

Senior Lead Application Engineer

IDP India
11.2011 - Current
  • Spearheaded implementation and migration activities for both SAP Marketing Cloud and Marketo Engage, ensuring seamless transition and business continuity.
  • Accountable for all administrative and platform management tasks, including user access, data governance, and integration oversight.
  • Designed application-level architecture to support scalable campaign execution, integrating data from multiple source systems.
  • Leading a team of Marketing Automation specialists/experts, providing technical guidance, mentorship, and performance oversight.
  • Acted as the primary liaison with business stakeholders, gathering campaign requirements and delivering tailored automation solutions.

Team Lead

ZOYA TECHNOLOGY
10.2009 - 11.2011
  • Led a team of 10 members, managing daily performance reports and ensuring achievement of team KPIs.
  • Successfully sold antivirus packages and computer maintenance services to UK-based customers through outbound and inbound calls.
  • Consistently met and exceeded personal and team sales targets while maintaining high call handling efficiency.
  • Resolved customer complaints professionally via phone and email, ensuring customer satisfaction and retention.
  • Conducted account verification and support follow-ups using structured call scripts and CRM systems.

Senior Business Development Executive

PHOTON INFOTECH INDIA PVT LTD
07.2008 - 09.2009
  • Managed end-to-end sales and account management, while building long-term strategic alliances to drive revenue growth.
  • Engaged with prospects to understand their business needs and convert leads into successful sales closures.
  • Identified and generated new business opportunities across IT service offerings through market research, networking, and outreach.
  • Directed qualified prospects to the pre-sales/technical team for solutioning and demonstrations.
  • Researched and identified emerging market opportunities, contributing to pipeline expansion and strategic planning.
  • Prepared and delivered compelling sales pitches and presentations to potential investors and clients.

Customer Support Representative

SIGMA BUSINESS PROCESS PVT LTD
06.2007 - 06.2008
  • Contacted potential and existing customers to promote logo design and branding services, effectively communicating value propositions.
  • Identified and generated new business opportunities and client leads within the creative and design services industry.
  • Addressed customer inquiries regarding services, pricing, and company offerings, ensuring clear and persuasive communication.
  • Consistently achieved sales and outreach targets, contributing to revenue and client base growth.

Telemarketing Executive

Optimus Global Services
12.2005 - 06.2007
  • Conducted cold calls based on provided lead lists to promote and sell credit card products to prospective customers.
  • Effectively communicated product benefits and handled objections to maximize conversion rates.
  • Maintained and submitted daily sales and call activity reports, ensuring transparency and performance tracking.
  • Met and exceeded individual sales targets in a high-volume, performance-driven environment.

Education

B.Sc - Physics

Madurai Kamaraj University
Madurai
01.2005

12th - Tamil Nadu, English

01.2001

10th - Tamil Nadu, English

01.2000

Skills

  • Analytics
  • Data integration
  • Campaign automation
  • Application architecture
  • Lead Nurturing
  • Marketing Automation
  • Marketo Certified
  • API Implementation via Marketo webhooks

Languages

English, Tamil, Hindi

Accomplishments

  • Worked on implementing SAP Marketing cloud and enhanced the integration with various source systems
  • Integrated SAP Marketing cloud with SAP Analytics cloud for the reporting purposes. Good exposure in creating custom reports.
  • Worked closely with a vendor for implementing Marketo Engage and up until roll out.
  • Documented and resolved live issues in SAP Marketing Cloud and Marketo Engage which helped stake holders to run real time campaigns.
  • Supervised team of Marketing Automation Experts.
  • Won Employee of the year award for FY 2023-2024

Timeline

Senior Lead Application Engineer

IDP India
11.2011 - Current

Team Lead

ZOYA TECHNOLOGY
10.2009 - 11.2011

Senior Business Development Executive

PHOTON INFOTECH INDIA PVT LTD
07.2008 - 09.2009

Customer Support Representative

SIGMA BUSINESS PROCESS PVT LTD
06.2007 - 06.2008

Telemarketing Executive

Optimus Global Services
12.2005 - 06.2007

B.Sc - Physics

Madurai Kamaraj University

12th - Tamil Nadu, English

10th - Tamil Nadu, English

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