Senthil Nathan

Senior Digital Marketing Executive Jan 2022 to Mar 2024

Consolidated Private Limited, Coimbatore India

Lead Generation for 5 States, 60+ iPlanet Stores (Retail), and 30+ iPlanet Care (Service Centers)

• Managed end-to-end digital marketing, including strategy, creative development, budget planning, and execution to drive lead generation for the stores.

META Ads

• Achieved a 40% year-over-year increase in ROI by continuously lowering the cost per result. Generating over 30,000 Leads per Month

Google Ads

• Developed and executed Performance Max, YouTube, and Display Ads for lead generation and brand awareness, driving targeted traffic to the website.
• Optimized campaigns specifically for e-commerce sales.

Performance Reporting

• Created detailed reports to track and measure the success of digital marketing initiatives for management review.

Ad Campaign Optimization

• Conducted A/B testing on ad campaigns to enhance performance and ROI.

Influencer Marketing

• Negotiated favorable Commercials and Terms with over 60 + influencers, including notable figures like Jordindian and Irfan Views.
• Planned and executed successful Influencer Marketing campaigns to significantly expand brand reach over 15+ Million Video Views and Increased sales.

CRM & LMS Implementation

• Successfully implemented CASA (CRM & LMS Tool) with IT support; trained store teams and facilitated Q&A sessions for effective adoption.

Market Research & Customer Feedback

• Conducted market research to identify customer needs, enhancing product offerings and increasing satisfaction.
• Engaged directly with customers during 25+ store launches to gather feedback and analyze local audience insights.

Industry Analysis

• Monitored trends and competitor activities to ensure alignment with emerging digital marketing best practices.

Team Management

• Led a team of two graphic designers, a junior digital marketing executive, and interns, fostering a collaborative environment.

360DigiTMG is a leading Ed-tech organization providing training on emerging technologies such as Data Science, Artificial Intelligence, Cloud Computing etc.

• Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and calls to action for community members
• Set up and optimize company pages on each platform to increase the visibility of your company's social content
• Moderate all user-generated content according to each community's moderation policy