Seouli Thapa
Category Manager
Dubai
Summary
Category Manager at Amazon.ae, enhancing category sales through strategic marketing and effective supplier negotiations. Expert in e-commerce management and building strong supplier relationships. Achieved significant sales growth by leveraging data analytics and P&L management skills, alongside a keen ability to capitalize on market trends.
Overview
12
12
years of professional experience
Work History
Category Manager
Amazon.ae
Dubai
07.2015 - Current
- Managed personal care appliances category till Feb 2022, managing Baby hardlines category since March 2022
- Managed a diverse portfolio of products (+15K), ensuring optimal mix between high-margin items and cost-effective options for customers
- Managed brands from direct imports from China, UK, Poland, Germany
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Monitored market to capitalize on latest trends.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Increased market share with strategic product placements and promotions.
Online Merchandiser
Brainbees Solution
Mumbai
10.2014 - 04.2015
- Coordinated with cross-functional teams to execute seasonal merchandise resets, ensuring a timely rollout of new products.
- Developed creative digital assets such as banners ads based on merchandising priorities; enhancing the visual appeal of online store.
- Increased customer engagement by curating personalized product recommendations and promotional offers.
- Monitored customer reviews and feedback to identify areas for improvement in both products and service delivery.
- Liaised with suppliers to negotiate favorable terms on bulk purchases, lowering overall cost of goods sold.
- Collaborated with marketing team to develop targeted email campaigns, driving repeat visits and increased conversion rates.
- Initiated partnership opportunities with complementary brands, expanding product offerings and driving incremental sales growth.
- Tracked industry trends and consumer preferences by conducting regular market research, staying ahead of competitors'' offerings.
Buyer
Fash Limited
Mumbai
08.2012 - 10.2014
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Maintained complete documentation and records of all purchasing activities.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Forecasted purchasing trends and improved merchandising strategies.
- Coordinated with logistics teams to resolve any shipping delays or discrepancies while minimizing impact on operations.
- Continuously monitored industry trends to identify new supply sources that could potentially improve overall procurement efficiency.
- Managed and maintained purchase orders and invoices.
- Researched and identified new suppliers and vendors.
Education
PGDM Fashion Management - Fashion Marketing
Institute of Apparel Management
Mumbai 04.2001 -
Bachelor of Arts -
Patkar College
Mumbai 04.2001 -
Skills
Supplier contracts & Negotiation
E-commerce management
Supplier relationship management
Category development
Pricing strategy
Data analytics
P&L management
Strategic marketing
Timeline
Category Manager
Amazon.ae
07.2015 - Current
Online Merchandiser
Brainbees Solution
10.2014 - 04.2015
Buyer
Fash Limited
08.2012 - 10.2014
PGDM Fashion Management - Fashion Marketing
Institute of Apparel Management
04.2001 -
Bachelor of Arts -
Patkar College
04.2001 -
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