Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Bartender
Serena Punch

Serena Punch

General Manager - Key Accounts Strategy & National Alliances
Bengaluru,KA

Summary

Experienced professional with over 15 Years’ experience in the Telecom & Liquor Industry. Worked in Multifaceted roles and lead several teams in various portfolios including Sales, Customer Marketing & Retail Operations. Contributed to various team developments & instrumental in adding value to the On-trade Channel with high performance metrics.

Overview

4
4
years of post-secondary education
19
19
years of professional experience

Work History

General Manager–National Alliances & Key Accounts

Diageo
Bangalore
10.2018 - Current
  • Responsible for negotiating & managing partnerships with high valued Key account customers such as national hotels & bar chains & tap new business opportunities.
  • Designing & Implementing strategic annual sales plan for the India Key Account business, Monitoring & Motivating team performance while achieving revenue growth & gross profit.
  • Ensuring brand activation strategy for Luxury & Premium core business is in line with the luxury brands ambition for the year, liaising with the Brand teams to ensure 360-degree execution at On-trade.
  • Drive new initiatives to increase share of throat in the channel through consumption driving strategies and draw activity calendar to drive experience, and brand visibility.
  • Manage the national budgets driving partnerships as well as brand experiences & promotions, to ensure Market Share gain for the channel.

Central Planner - Customer Marketing & Key Account

Diageo
Bangalore
09.2016 - 09.2018
  • Develop and execute a strong activation strategy for all the regions and assist in quarterly/annual planning process
  • Drive seamless route to consumer effectiveness via effective outlet wise tracking & scoring for all regions , monitor and evaluate performance of brand activations to define actionable improvement for all regions
  • Planed and finalized the annual budget with National Key Account head/ Planning Manager for National contracts & National activations.

Regional Head - Key Accounts

Diageo
Bangalore
08.2013 - 09.2016
  • Managed a net sales revenue of 15 Cr annually through Key On-Trade Outlets in Karnataka & TN. Driving Diageo’s Core Sales & Marketing Strategy plans in Quality, Distribution, Visibility, Pricing Promotions in the Key Accounts
  • Tracked and monitor performance of Key Accounts through regular information gathering and Analysis; designed plans to block competitor activity & increase share of business
  • Coach and mentored the team; help design career path and facilitate people development activities

Relationship Manager–National Accounts

Airtel
Bangalore
01.2010 - 12.2012
  • Managed the complete customer life cycle, post sales, of all the Airtel Key Accounts on a Pan India basis through a trained team of 6 Key account managers
  • .Managed a revenue portfolio of close to 45 million from Key accounts such as Wipro, Infosys, Intel, HP, IBM etc.
  • Was awarded the CEO's business excellence award for special project on collections.

Area Sales Manager - Modern Trade

Airtel
Bangalore
04.2008 - 12.2009
  • Managed Airtel's Modern Trade business for Key Clients and achieved benchmark scores on Gross adds & revenue and increased the Market Share from 50% to 70% across the channel
  • Collaborated with distributors & retailers and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Was awarded with President's reward for excellence in sales , selected to travel to Bali as part of the sales incentive program.

Sr Executive - Asst.Manager - Customer Service

Airtel
Bangalore
06.2003 - 12.2008
  • Managed the customer life cycle as well as store operations in Bangalore with a team of 8 Channel partners
  • Query Resolution, Service Provisioning, Sales coordination, Collection, and Relationship Management.


Guest Relations Executive

Indian Hotels Company - Taj West End
Bangalore
08.2002 - 07.2003
  • Managed High profile accounts as key account manager, ensuring addition of new accounts every month.
  • Monitored guest services personnel for efficiency and accuracy of response to guest complaints.
  • Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements.

Education

Bachelor of Science - Physics, Math, Computer Science

St Joseph’s College of Arts And Science
Bangalore
06.1999 - 01.2002

Course in Neuro Linguistic Programming - undefined

St Joseph’s College of Arts and Science, University Bishop Cotton’s Women’s Christian College

Pre-University - Science

Bishop Cotton’s Women’s Christian College
Bangalore
06.1997 - 03.1999

Skills

    National accounts management, Key Account Management, Sales and Marketing, Sales Operations, Strategic Planning, Business Development, Trade Marketing, Client Servicing, Customer Relationship, Team Management & Effective Leadership

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Accomplishments

  • Trained and certified in Six Sigma. Successfully completed the Yellow & Green Belt quality projects with Airtel.
  • Was part of the Commercial Team to Win the Global Contest on Highest ever Growth for Johnnie Walker in F18
  • Was chosen as part of Talent Top 20 to visit Various Diageo Distilleries in Scotland & underwent personalized Training by the Global Brand Ambassador for Johnnie Walker in June 2019
  • Selected as one of the Top 30 among 300 applicants for the Diageo Career Advancement Program that focused on customized development & personal mentorship programs for future roles in line with career aspirations in February 2018

Timeline

General Manager–National Alliances & Key Accounts

Diageo
10.2018 - Current

Central Planner - Customer Marketing & Key Account

Diageo
09.2016 - 09.2018

Regional Head - Key Accounts

Diageo
08.2013 - 09.2016

Relationship Manager–National Accounts

Airtel
01.2010 - 12.2012

Area Sales Manager - Modern Trade

Airtel
04.2008 - 12.2009

Sr Executive - Asst.Manager - Customer Service

Airtel
06.2003 - 12.2008

Guest Relations Executive

Indian Hotels Company - Taj West End
08.2002 - 07.2003

Bachelor of Science - Physics, Math, Computer Science

St Joseph’s College of Arts And Science
06.1999 - 01.2002

Pre-University - Science

Bishop Cotton’s Women’s Christian College
06.1997 - 03.1999

Course in Neuro Linguistic Programming - undefined

St Joseph’s College of Arts and Science, University Bishop Cotton’s Women’s Christian College

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Serena PunchGeneral Manager - Key Accounts Strategy & National Alliances