Summary
Overview
Work History
Education
Skills
Disclaimer
Timeline
Generic

Shadaab Khan

Mumbra

Summary

To obtain a long-term career in an organization with strong background, where my skills and experience will greatly enhance the company’s success and my own personal growth.

Having experience in Digital advertising in Ad building and Optimizing Good Knowledge in Double Click Publisher (Small business & Premium), Google Ad Exchange, Google Adsense, Google Analytics, DMP (Lotame, Mozeo or Zeotap), Outbrain, UC Browser, OTT Platform (Zee5), Facebook Audience Network etc. Determined to succeed as a good team player, ability to communicate effectively with people of all levels in organization. Eager to work in a team oriented environment. Believes in self, enthusiastic with the work and always keen to learn new ideas and technologies.

Overview

19
19
years of professional experience
2004
2004
years of post-secondary education
4
4
Languages

Work History

Sr Manager, Ad Operations Manager and Account Strategist

Anymind Group
09.2020 - Current
  • Intuitively Manage display, video, mobile, programmatic RTB, and online advertising across regional campaigns for regional strategic clients.
  • Good knowledge across ad platforms, DSPs, SSPs, ad networks, and adexchanges.
  • Extensive know-how on SSP's like Pubmatic, Bidswitch, and SpotX. From Deal Creation, Ad-Tags, to Delivery with Bidders (Requests / Responses).
  • Clear Understanding of DSP's like Dv360, TTD. Settings for optimal Delivery with OMSdK and AAT compliant Inventory.
  • Working with Viewability / Brand Safety tools like Moat, Pixalate, White Ops, IAS, Nielsen and Double Verify - Blocking and Monitoring tags and how they impact delivery.
  • Worked on CPM, CPCV, CPC, CPV Campaigns.
  • Set up, traffic, optimize and report on all campaigns across all Markets (India, BD, MENA, HK, TW, JP, PK), effectively review and monitor campaign budget, pacing and optimizations to achieve desired outcomes.
  • Share insights and trends from campaigns to Clients and creates more opportunities for Business.
  • Proactively identify issues that prevent campaigns from achieving KPI’s and propose solutions.
  • Actively serving as a Client and Sales-facing team member.
  • Maintaining PL and achieved highest GP for IN market around 75%.
  • Keep track of the data for the full month and distribute it to the team for Hubspot upload.
  • Working with Supply Team and Product Team for best outcomes.
  • Complete take care of Billing every month across all the GEOs.

Manager & BD TopperLearning

TV18
02.2020 - 08.2020
  • Revenue Generation and Business Development.
  • Onboarding Ad networks and closing MG deals.
  • Assisting Sales team with presales data and media plan.
  • Share weekly data of business with the Management.
  • Implementing Ad solution processes, standards, best practices.
  • Closing Billing every month.

Manager - Programmatic Ads & Ad Tech

Shemaroo Entertainment Limited
10.2019 - 02.2020
  • Takes care of Shemaroo Indirect business.
  • Successfully managed to boost up the 25% revenue for ShemarooMe OTT platform by implementing display ad units.
  • Improved the user experience by suggesting ideas to the product team.
  • Onboarding Networks to maximize the yield.
  • Share Inventory data weekly with the management from Google Analytics and Firebase.
  • Working with Partners in order to increase the traffic of ShemarooMe.

Manager - Programmatic Revenue & Ad Operations

Zee Entertainment Enterprises Ltd
01.2015 - 10.2019
  • Leading Zee5’s Programmatic Business for India.
  • Managing the agency and Ad tech sales initiative.
  • Managing all programmatic, mediation, networks and platform revenues for Zee5.
  • Driving programmatic audience segment usage and custom segment sales.
  • Successfully completed POC of Bluekai, Lotame, & Zeotap.
  • Working with multiple DSPs and programmatic channels to develop the programmatic part of the business and working closely with DMPs to build up audience segments, packaging these opportunities and promoting it to potential buyers.
  • Pitching our DMP data to power media planning > audiences > targeting > activation > optimization > measurement > analytics > identity graphs.
  • In my working period I have successfully implemented Moat, Nielsen, Facebook Audience Network (sdk), Bluekai (sdk), Lotame (sdk), Zeotap (sdk), Outbrain, Taboola, Ad tags, AMP tags on Zee5 site and handled them attentively.
  • Having good understanding of Charles Log.
  • Leading Monetization's Partner Business for India region.
  • Onboarding new partners on EBDA to upscale revenue and Managing Tech integration of EBDA and DFP mediation.
  • Media Buying - Adding new media partners in the waterfall.
  • Managing Adx, Adsense, Programmatic Guaranteed deals, Preferred deals.
  • Raise tickets in Jira and take followups.
  • Grow Zee5 revenue by calling on digital media agencies and their clients.
  • Expand revenue from existing clients and build and close a new business pipeline.
  • Launching and managing CPM, CPC & CPCV, Native, CPD campaigns (Display, Mobile & Video), Programmatic deals in DFP.
  • Trafficking and setting up Flash Rich Media Creative in DFP like Site-Takeover or Page-Takeover or Pushdown or In-banner video.
  • Familiarity with rich media tags, basic understanding of Java Script and HTML, 3rd Party Tags setup like MediaMind/Zedo/etc.
  • Coordinate with sales team and review the creative assets in a systematic manner before implementing in ad servers and ensure on-time delivery of notifications.
  • Developing comprehensive business and online strategies resulting in increased traffic and revenue.
  • Manage all campaigns of ad networks and spend optimization.
  • Managing UC Web account across all properties.
  • Worked on implementation of header bidding (Appnexus) solution to scale up revenue.
  • Handling Start to End campaign management for Direct sales, Google Deals, Multiple Ad networks like Zedo, Exponential, Affinity, Forkmedia, etc.
  • Deep understanding of Brand control and quality management for inventory buying of DSP’.
  • Video/Mobile/Display partner’s on-boarding, testing and eventual scaling up.
  • Execute all aspects of campaign management processes – campaign strategy, tagging recommendations, console set-up, analysis, and delivery reports & trends analysis.
  • Financial Report Handling – Reviewing monthly financial statements, Client Invoices and handle billing for clients.
  • Coordinating with multiple teams like Creative Designing, Servicing, Product, Sales, Marketing, Finance, Content and Engineering pitching in new ideas and innovations for great feel of interactive and effective advertising.

Asst. Manager – Ad Operations

Pokkt.com
01.2015 - 11.2015
  • Management of Mobile & Video Ad Campaigns (India and SEA).
  • Setting up campaigns (CPI, CPA, CPL, CPM) and monitoring the delivery at regular intervals on Pokkt Money APP.
  • Communicating regularly with the clients for the account performance and possible opportunities.
  • Manage all aspects of technical implementation, integrations and testing with agencies, networks...
  • Analyze campaign data and optimize accordingly utilizing tracking and analytics solutions to deliver maximum return.
  • Preparing the discrepancy reports and analyzing the loop holes in the counting mechanism of different Ad networks and approaching them with a specification solution.
  • Implementing Frequency caps and Impression caps on different ad networks to optimize the publishers Inventory and obtaining high revenue for the client.
  • Good knowledge of tracking links (Richmedia, Hasoffer...) and Ad Serving Platforms (Mix Panel, Adtech).
  • Report analysis for identifying key trends, inconsistencies.
  • End of month billing for accounts.
  • Escalating issues post analysis of a problem with the support team and ensure follow up to closure of issues.

Sr. Campaign Co-ordinator – Ad-Operations

Vserv.mobi
01.2013 - 12.2014
  • Spearheading as part of a new digital team and have a responsibility in setting up ads and managing campaigns including CPC/CPA/CPM w.r.t mobile advertising industry.
  • Managing and conducting all implementation aspects for campaigns including client and account setup, inventory and campaign optimization.
  • Serve as an expert on ad-serving solutions to assist the sales team in managing client relationships.
  • Work with publishing team to secure inventories required for meeting the advertiser’s objectives.
  • Assist in the development of custom creative with internal departments and clients.
  • Investigate and resolve operational queries from advertisers including inventory, creative assignment and tracking/clicks discrepancies.
  • Managing and analyzing inventory reports for Impressions/Fill Rate, Revenue/CPC, CTR/eCPM/eCPC and communicate to management, sales and other operational teams.
  • Managing and analyzing advertiser’s revenue report – granular by advertisers, geography, product, publishers and telcos operators etc.
  • Understand platform inventory trends/pricing and provide recommendations to management and advertisers to help lift yield and maximize overall revenue streams.
  • Serve as the point of contact for advertisers/digital agencies queries with regard to technical/operational issues and payment/IO.

Assistant Manager – Content Publishing

Hungama Digital Media Entertainment Pvt. Ltd / BollywoodHungama.com
01.2011 - 12.2013
  • Operating Clients on daily basis.
  • Investigate and resolve operational queries from client.
  • Give presentations on the enhancement of the new WEB pages.
  • Good experience in Client Management, Team Management.
  • Excellent track record of managing the technical support team and implementing & managing third-party customer support service providers.
  • Updating Ipad videos, as well as video applications across the social sites.
  • Uploading Videos and Metadata Generation.
  • Handling Content and Generating Keywords on Social Network sites (Youtube, Facebook, Twitter etc).
  • Sharing innovative ideas for different projects.
  • Strong ability to handle multiple projects simultaneously.

Assistant Web Publisher

Hungama Digital Media Entertainment Pvt. Ltd / BollywoodHungama.com
01.2006 - 12.2011
  • Operating Clients on daily basis.
  • Investigate and resolve operational queries from client.
  • Give presentations on the enhancement of the new WEB pages.
  • Good experience in Client Management, Team Management.
  • Excellent track record of managing the technical support team and implementing & managing third-party customer support service providers.
  • Updating Ipad videos, as well as video applications across the social sites.
  • Uploading Videos and Metadata Generation.
  • Handling Content and Generating Keywords on Social Network sites (Youtube, Facebook, Twitter etc).
  • Sharing innovative ideas for different projects.
  • Strong ability to handle multiple projects simultaneously.

Education

SSC -

Bharat English High School

HSC - Electronic Field

Saboo Siddik College

BCOM - undefined

Sikkim Manipal University

Skills

  • Digital Advertising

  • Programmatic Advertising

  • 1st Party Data

  • Ad Serving

  • Ad-Operations

  • Strategic Partnerships

  • Media Planning

  • Client Service

  • Team Management

  • Analytical Skills

Disclaimer

I hereby declare that the information furnished above is true and to the best of my knowledge.

Timeline

Sr Manager, Ad Operations Manager and Account Strategist

Anymind Group
09.2020 - Current

Manager & BD TopperLearning

TV18
02.2020 - 08.2020

Manager - Programmatic Ads & Ad Tech

Shemaroo Entertainment Limited
10.2019 - 02.2020

Asst. Manager – Ad Operations

Pokkt.com
01.2015 - 11.2015

Manager - Programmatic Revenue & Ad Operations

Zee Entertainment Enterprises Ltd
01.2015 - 10.2019

Sr. Campaign Co-ordinator – Ad-Operations

Vserv.mobi
01.2013 - 12.2014

Assistant Manager – Content Publishing

Hungama Digital Media Entertainment Pvt. Ltd / BollywoodHungama.com
01.2011 - 12.2013

Assistant Web Publisher

Hungama Digital Media Entertainment Pvt. Ltd / BollywoodHungama.com
01.2006 - 12.2011

HSC - Electronic Field

Saboo Siddik College

BCOM - undefined

Sikkim Manipal University

SSC -

Bharat English High School

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