SHADAB SOLANKI

Media Content Research and Monitoring. Customer and market insights.

• Conduct end-to-end media monitoring and research for the U.S. And Canadian radio stations and television channels.
• Track, analyze, and classify advertisements across multiple brands, products, and service categories.
• Monitored current events and emerging trends to keep abreast with marketplace changes.
• Ensure accurate brand identification, advertisement verification, and media attribution.
• Generated audience, brand, and competitive insights that informed product improvements and client-facing solutions.
• Applied research findings to identify usage patterns and quality gaps impacting product performance.
• Conducted comprehensive market research on broadcast media trends and audience behavior.

Brand and content creation.

• Manage the review and publishing of multimedia channel content types, including advertisements, blogs, PR articles, email campaigns, case studies, podcasts, website copy, and social media posts.
• Work with agencies and internal teams to ensure brand tone and product accuracy in every asset.
• Maintained databases for tracking research activities and ensuring data integrity throughout projects.

Campaign Management.

• Plan and execute brand-driven campaigns, including product GTMs and partnership initiatives.
• Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.