SHADAB ALI KHAN

• Automated ETL pipelines to collect, clean, and transform campaign data for accurate reporting.
• Leveraged SQL for large dataset extraction and analysis of distribution and engagement metrics.
• Developed Power BI dashboards to visualize brand reach and cost-effectiveness, measuring ROI on campaigns.
• Conducted statistical analysis to identify high-impact distribution zones for optimized city-wide strategies.
• Collaborated with marketing and sales teams to establish KPIs and provide data-driven insights.
• Streamlined data management processes, enhancing reporting accuracy and reducing manual effort by 25 percent.
• Partnered with cross-functional teams to assess branding effectiveness, translating insights into actionable recommendations.

• Worked on Salesforce CRM for Travel Hat, a tourism-based client, managing traveler information and booking details. Processed and cleaned raw data from Salesforce to align with client requirements, ensuring accurate and actionable insights.

• Designed and developed customized reports and dashboards using data visualization tools to present key business metrics.

• Analyzed reports to identify trends, such as customer preferences, enabling the client to enhance services and deals.

• Collaborated with stakeholders to propose strategies for improving customer relationships and retention. Communicated analysis insights and requirements to the IT team, driving updates and optimizations to the CRM platform.

• Customized Salesforce by creating new custom objects, fields, and functionalities to streamline processes and meet evolving client needs.

• Achievements: Delivered actionable insights that helped the client focus on high-demand services, improving customer satisfaction. Streamlined data workflows and enhanced report accuracy, enabling better decision-making. Implemented Salesforce customization that improved platform usability and aligned with business objectives.