Shafaf A K
Kozhikode
Summary
Data-driven professional with experience in product development, user behavior analysis, and monetization strategies. Skilled in leveraging data insights to optimize features, improve engagement, and drive revenue growth. Adept at conducting A/B tests, analyzing retention patterns, and implementing strategies that balance user experience and business goals. Passionate about building impactful digital products through a combination of analytical thinking and customer-centric decision-making.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Product Manager
HashCube
02.2023 - Current
- Drove product strategy by analyzing post-launch metrics, leading to data-informed decisions that increased key engagement KPIs by 20%.
- Increased ad eCPMs and revenue by 50%+ through rigorous A/B testing of ad placements and live events, while maintaining a stable user retention rate.
- Led the development and launch of key game features, including Daily Challenge, Player battle mechanic, and Star Chest rewards, improving user engagement and 15% improvement in level completion rates.
- Leveraged user segmentation to analyze the distinct needs and pain points of different user groups, enabling more targeted product monetization strategies.
Data Analyst
Sweans Technologies
06.2021 - 12.2022
- Consulted with clients to define data requirements and delivered custom reports and dashboards, reducing their manual reporting time.
- Translated raw social media data into strategic recommendations, advising clients on which content formats, platforms, and influencers were most effective at driving engagement and reach for their film campaigns..
- Delivered weekly competitive intelligence reports by tracking social media trends for rival movie releases, enabling clients to anticipate market response and adjust their promotional strategy accordingly.
Education
B.Tech - EEE
NIT Calicut
Kozhikode, India07-2020
HSC -
CBHSS
Kozhikode, India01-2016
Skills
- Product Management: Feature development, User engagement strategies, A/B testing, Backlog prioritization, Data-driven decision making
- Data Analytics: SQL, Tableau, Excel, Firebase, Google Analytics, Cohort analysis, Funnel optimization
- Ad Monetization: Ad Mediation Platforms, Segmentation strategies, Ad revenue optimization
Projects
- Triple Match Game Enhancements (Product & Monetization)
Implemented Daily challenge feature increasing user engagement & retention. Implemented Player battle mechanic every 10 levels to enhance competitiveness and engagement.
- Ad monetization for mobile games
Set up ad mediation, optimized waterfall and experimented with ad placements to improve ARPDAU. Resulting in an increase in ad revenue through strategic ad placements while ensuring a seamless and non-disruptive user experience.
Certification
- Data Science - IIT Madras
- Google Data Analytics - Coursera
- Product Strategy & Roadmapping - Xbox
Languages
English
Malayalam
Hindi
Timeline
Associate Product Manager
HashCube
02.2023 - Current
Data Analyst
Sweans Technologies
06.2021 - 12.2022
B.Tech - EEE
NIT Calicut
HSC -
CBHSS
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