Shafeeque A
Deputy Manager UI/UX
Bengaluru,Karnataka
Summary
Deputy Manager UI/UX Designer with over 14 years of experience specializing in graphic design, wireframing (low and high fidelity), visual design, and mobile app UI design. Expert in leading end-to-end UI processes, from ideation to polished interfaces, across web and mobile platforms. Proficient in tools such as Figma, Sketch, Adobe Creative Suite, and skilled in responsive web design. Proven track record of delivering visually compelling, user-centric designs that strengthen brand identity and enhance customer engagement.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Deputy Manager UI/UX and UX Designer
Lyca Digital Pvt Ltd
Bangalore
11.2022 - Current
- Lead a team of 4 UI designers, providing technical leadership, mentorship, and ongoing skill development to enhance team performance.
- Collaborated closely with UX designers, product managers, and developers to transform user needs and research insights into intuitive, visually compelling interfaces.
- Oversaw end-to-end design processes, from wireframes and prototypes to final UI assets, ensuring design consistency and user-centricity across all touchpoints.
- Managed project timelines, resources, and budgets, ensuring on-time delivery of high-quality UI solutions within scope and technical constraints.
- Proactively identified opportunities for design improvement and innovation, fostering a culture of continuous learning and design excellence within the team.
Senior Designer
TiLa.com (FP Tech Science)
Bangalore
06.2021 - 11.2022
- Created and presented comprehensive brand guidelines to ensure visual consistency across TILAA's digital platforms.
- Designed promotional sale templates for key marketing events, boosting engagement and conversion.
- Optimized store brand pages and campaign landing pages to improve user experience and drive sales performance.
- Developed high-fidelity mockups with a strong focus on usability and intuitive design.
- Revamped TILAA's homepage and category pages to enhance user navigation and brand aesthetics.
- Collaborated cross-functionally on key initiatives, including the Sanad grocery section and social commerce subcategories.
- Developed responsive email templates for internal communications and customer outreach, aligning with branding and campaign goals.
Lead Designer
Flipkart India Pvt Ltd
Bangalore
08.2019 - 06.2021
- Designed engaging and innovative pages for high-impact campaigns like the Big Billion Days Sale, enhancing visual storytelling and user engagement.
- Managed and maintained fashion store interfaces on 2Gud, ensuring a consistent and appealing user experience.
- Created refurbished category page designs for Flipkart, focused on intuitive layout and customer clarity.
- Developed mockups for sales templates, social media creatives, and emailers aligned with seasonal campaigns and marketing goals.
- Contributed to Flipkart's brand guidelines, helping define UI standards and maintain design consistency across platforms.
- Designed and presented a full brand guideline deck for 2Gud, standardizing visual identity and UI usage.
- Led a team of 5 internal designers, providing creative direction and maintaining design quality across all deliverables.
Graphics Design Executive
Robosoft Technologies Pvt Ltd
Bangalore
02.2016 - 08.2019
- Collaborated with the Digital Marketing team to design and execute impactful email campaigns, social media creatives, e-books, case study landing pages, and other promotional materials.
- Developed compelling presentation decks to visually communicate project narratives and key marketing insights.
- Conceptualized creative design solutions to address complex communication challenges, ensuring user-centric outcomes.
- Established and maintained brand-aligned design guidelines, ensuring consistent visual identity across all digital touchpoints.
Graphics / Web Designer
Renaissance Technologies Pvt Ltd
Bangalore
06.2009 - 05.2015
- Began career as a Graphic Designer, creating visual content such as YouTube thumbnails, Facebook posters, and marketing assets, building a strong foundation in layout, color, and typography.
- Transitioned into UI/UX design, applying those foundational skills to create user-centric digital interfaces.
- Contributed to the UI design and updates for Toyota India dealer websites and the main Toyota Bharat website, ensuring brand consistency and enhancing user experience across platforms.
Education
Bachelor of Arts - English Literature
Bharathiar University
Coimbatore, India 04.2016 - 01.2019
High School Diploma -
Xplora Design Skool
Ahmedabad, India 04.2006 - 01.2008
Higher Secondary - Kerala State Board
E.M.E.A HSS
Kerala 01.2004 - 01.2006
SSLC - Kerala State Board
E.M.E.A HSS
Kerala03.2004
Skills
Figma
Sketch
Adobe Creative Suite
UI Design
App UI Design
undefinedCureent CTC
Rs: 14,50000 / Fourteen Lakh Fidty only
Timeline
Deputy Manager UI/UX and UX Designer
Lyca Digital Pvt Ltd
11.2022 - Current
Senior Designer
TiLa.com (FP Tech Science)
06.2021 - 11.2022
Lead Designer
Flipkart India Pvt Ltd
08.2019 - 06.2021
Bachelor of Arts - English Literature
Bharathiar University
04.2016 - 01.2019
Graphics Design Executive
Robosoft Technologies Pvt Ltd
02.2016 - 08.2019
Graphics / Web Designer
Renaissance Technologies Pvt Ltd
06.2009 - 05.2015
High School Diploma -
Xplora Design Skool
04.2006 - 01.2008
Higher Secondary - Kerala State Board
E.M.E.A HSS
01.2004 - 01.2006
SSLC - Kerala State Board
E.M.E.A HSS
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