Shagufta Ali
Lead Marketing Specialist
Delhi,DL
Summary
Experienced marketing specialist dedicated to crafting effective campaigns and product marketing strategies that exceed client expectations and achieve ambitious goals. Known for meticulous attention to detail and innovative thinking. Ready to utilize eight years of industry expertise in a challenging new position.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Lead Marketing Specialist
Muzz
03.2025 - Current
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Crafted compelling press releases, securing favorable media coverage and elevating brand reputation.
- Delivered comprehensive market research reports that guided executive decision-making processes.
PR & Partnerships Manager
Govt Of Ajman
01.2024 - Current
- Company Overview: Ajman Freezone Authority
- Develop and execute PR campaigns to enhance brand visibility and media coverage.
- Build and manage strategic partnerships for brand growth and joint initiatives.
- Handle brand reputation and crisis management with clear, effective communication.
- Organize and represent the company at industry events to strengthen relationships.
- Ajman Freezone Authority
Public Relations Executive
Danube Group
06.2023 - 12.2024
- Cultivated and maintained strategic relationships with prominent industry influencers, including Nas Daily and Curly Tales, to maximize exposure for client initiatives.
- Interviewed key stakeholders, including Arabian Business and India Today, for prominent print and broadcast features.
- Monitored news coverage related to clients to gauge effectiveness of PR efforts; provided reports on results.
- Generated ideas for creative projects that would help build brand recognition among target audiences.
- Coordinated photo shoots for promotional material including press kits and brochures.
Business Development Executive
Bookmyshow
06.2022 - 02.2023
- Engaged in B2B communication with clients and event organizers across the north and east regions, enhancing partnerships.
- Successfully onboarded new organizers, streamlined event listings, and provided effective issue resolution.
- Developed and clarified policies to foster improved communication and operational efficiency.
Marketing and Communications Specialist
Nykaa Pvt Ltd
01.2022 - 05.2022
- Spearheaded the Explore and Watch & Buy sections of the Nykaa App, driving user engagement and enhancing the customer journey.
- Collaborated with influencers to deliver impactful live sessions, boosting brand visibility and consumer interaction.
Content Moderator
TikTok
10.2020 - 01.2022
- Company Overview: Bytedance
- Ensure compliance with company policies by expertly moderating live content, assessing user sessions for appropriateness and safety.
- Bytedance
Radio Jockey
Radio Jockey
06.2018 - 05.2019
- Successfully produced and coordinated shows, ensuring seamless execution by organizing music in accordance with the designated time bands.
- Edited radio shows and songs with precision, showcasing a keen attention to detail.
- Effectively arranged and conducted celebrity interviews, showcasing strong interpersonal and organizational skills.
Education
MA - Journalism & Mass Communication
Asian Insitute Of Media Studies
01.2016 - 01.2018
Skills
Public Relations
Accomplishments
- Media Placements Success, Secured 40 media placements annually, significantly enhancing brand visibility.
- Successful Product Launches, Coordinated 10 product launches, achieving a 50% increase in brand recognition.
- Events And Press Conference, Organized and executed 20 events and press conferences within a year, achieving 100% brand visibility.
- Collaborated with 100+ influencers in the multiple projects
Passions
- Travel
- Dance
- Public Speaking
- Content Creation
Timeline
Lead Marketing Specialist
Muzz
03.2025 - Current
PR & Partnerships Manager
Govt Of Ajman
01.2024 - Current
Public Relations Executive
Danube Group
06.2023 - 12.2024
Business Development Executive
Bookmyshow
06.2022 - 02.2023
Marketing and Communications Specialist
Nykaa Pvt Ltd
01.2022 - 05.2022
Content Moderator
TikTok
10.2020 - 01.2022
Radio Jockey
Radio Jockey
06.2018 - 05.2019
MA - Journalism & Mass Communication
Asian Insitute Of Media Studies
01.2016 - 01.2018
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