Marketing professional with 7+ years of experience in campaign operations, brand visibility, digital execution, content governance, and stakeholder management across technology, lifestyle, beauty, and entertainment sectors. Skilled in coordinating cross-platform marketing programs, executing co-branded initiatives, ensuring brand compliance, and delivering data-driven performance insights. Proficient in Salesforce CRM, Workfront, Sprinklr, Canva, and AI-assisted content creation. Adept at collaborating across global teams to deliver high-quality marketing outputs that support revenue growth and client engagement.
Hi, I’m
Shagufta Ali
Head Of Marketing
Kolkata
Summary
Overview
7
years of professional experience
Work History
Muzz Remote
Head of Marketing
03.2025 - 06.2025
Job overview
- (Layoff Happened): Led end-to-end campaign operations across digital and brand channels, driving a 50% increase in brand recognition and a 25% uplift in the sales pipeline within four months.
- Utilised Salesforce CRM dashboards to monitor campaign performance, optimise lead-gen efforts, and improve forecasting accuracy.
- Coordinated cross-platform digital efforts using Sprinklr, achieving 900% social growth and a 15% increase in qualified leads.
- Managed project timelines and creative workflows through Workfront, ensuring seamless cross-functional execution.
- Created high-quality, brand-compliant assets on Canva to support co-branded and internal campaigns.
- Secured 15+ Tier-1 media placements, improving share of voice by 25% and strengthening investor visibility.
- Maintained content governance and ensured alignment between marketing, product, and leadership teams.
Danube Group
Public Relations Executive
06.2023 - 12.2024
Job overview
- Executed strategic PR campaigns generating 200+ Tier-1 media coverages per event and AED 3M+ annual earned media value.
- Managed relationships with multi-level stakeholders including government bodies, global corporations, and international celebrities.
- Delivered 40+ co-branded initiatives, ensuring content quality, brand compliance, and message alignment.
- Built performance dashboards to monitor campaign results, driving an 18% YoY improvement in customer acquisition.
- Supported GCC market expansion through data-driven insights and brand positioning enhancements.
- Collaborated with internal teams to deliver 35% engagement uplift and 12% growth in sales inquiries through influencer partnerships.
Bookmyshow
Business Development Executive
06.2022 - 02.2023
Job overview
- Partnered with event organizers and internal teams to increase event listings by 25% and ticketing revenue by 20%.
- Improved client retention by 12% through streamlined workflows and strengthened recurring partnerships.
- Ensured brand consistency and content alignment across B2B communication and partner-facing marketing assets.
- Used CRM tools and cross-team coordination to improve onboarding and stakeholder communication efficiency.
Nykaa Pvt Ltd
Marketing and Communications Specialist
01.2022 - 05.2022
Job overview
- Executed digital marketing campaigns across multiple platforms, increasing app engagement by 35% and boosting in-app purchases by 12%.
- Coordinated influencer-led live sessions driving 150K+ views, supporting sales conversion.
- Utilised Sprinklr and analytics dashboards to measure content performance and reduce time-to-insight by 20%.
- Ensured brand and content governance across product, content, and creative teams.
- Improved funnel efficiency by 10% through optimized content placement and user behaviour insights.
TikTok
Content Moderator
10.2019 - 01.2022
Job overview
- Oversaw 500+ live sessions weekly, ensuring 95% compliance with brand and safety guidelines.
- Collaborated with regional teams to maintain content standards and reduce response time by 20%.
- Ensured alignment with global digital governance frameworks.
Radio Jockey
Radio Jockey
06.2018 - 05.2019
Job overview
- Delivered 4 weekly prime-time shows to 200K+ listeners, enhancing brand engagement and listener retention.
- Conducted 20+ celebrity interviews and contributed to community marketing initiatives.
Education
Asian Academy Of Media StudiesNew Delhi
Master of Arts from Journalism And Mass Communication
04.2001
University Overview
Skills
Marketing Campaign Operations
Advertising campaigns
CRM management
Marketing analytics
Creative direction
Customer segmentation
Brand & Content Governance
Stakeholder Management
Digital Marketing
Co-Branded Initiatives
Cross-Functional Collaboration
Performance Dashboarding
Market Research
PR & Media Relations
Influencer & Partnership Marketing
Project & Deadline Management
AI-Assisted Content Development
TOOLS & TECHNOLOGIES
TOOLS & TECHNOLOGIES
Salesforce CRM | Workfront | Sprinklr | Canva | Marketing Cloud | Google Analytics | Meta Business Suite | ChatGPT | MS Office | Trello | Asana
Timeline
Head of Marketing
Muzz
03.2025 - 06.2025
Public Relations Executive
Danube Group
06.2023 - 12.2024
Business Development Executive
Bookmyshow
06.2022 - 02.2023
Marketing and Communications Specialist
Nykaa Pvt Ltd
01.2022 - 05.2022
Content Moderator
TikTok
10.2019 - 01.2022
Radio Jockey
Radio Jockey
06.2018 - 05.2019
Asian Academy Of Media Studies
Master of Arts from Journalism And Mass Communication
04.2001