Marketing professional with 7+ years of experience in campaign operations, brand visibility, digital execution, content governance, and stakeholder management across technology, lifestyle, beauty, and entertainment sectors. Skilled in coordinating cross-platform marketing programs, executing co-branded initiatives, ensuring brand compliance, and delivering data-driven performance insights. Proficient in Salesforce CRM, Workfront, Sprinklr, Canva, and AI-assisted content creation. Adept at collaborating across global teams to deliver high-quality marketing outputs that support revenue growth and client engagement.
Hi, I’m
Shagufta Ali
Head Of Marketing
Kolkata
Summary
Overview
7
years of professional experience
Work History
Muzz Remote
Head of Marketing
03.2025 - 06.2025
Job overview
- (Layoff Happened): Led end-to-end campaign operations across digital and brand channels, driving a 50% increase in brand recognition and a 25% uplift in the sales pipeline within four months.
- Utilised Salesforce CRM dashboards to monitor campaign performance, optimise lead-gen efforts, and improve forecasting accuracy.
- Coordinated cross-platform digital efforts using Sprinklr, achieving 900% social growth and a 15% increase in qualified leads.
- Managed project timelines and creative workflows through Workfront, ensuring seamless cross-functional execution.
- Created high-quality, brand-compliant assets on Canva to support co-branded and internal campaigns.
- Secured 15+ Tier-1 media placements, improving share of voice by 25% and strengthening investor visibility.
- Maintained content governance and ensured alignment between marketing, product, and leadership teams.
Danube Group
Public Relations Executive
06.2023 - 12.2024
Job overview
- Executed strategic PR campaigns generating 200+ Tier-1 media coverages per event and AED 3M+ annual earned media value.
- Managed relationships with multi-level stakeholders including government bodies, global corporations, and international celebrities.
- Delivered 40+ co-branded initiatives, ensuring content quality, brand compliance, and message alignment.
- Built performance dashboards to monitor campaign results, driving an 18% YoY improvement in customer acquisition.
- Supported GCC market expansion through data-driven insights and brand positioning enhancements.
- Collaborated with internal teams to deliver 35% engagement uplift and 12% growth in sales inquiries through influencer partnerships.
Bookmyshow
Business Development Executive
06.2022 - 02.2023
Job overview
- Partnered with event organizers and internal teams to increase event listings by 25% and ticketing revenue by 20%.
- Improved client retention by 12% through streamlined workflows and strengthened recurring partnerships.
- Ensured brand consistency and content alignment across B2B communication and partner-facing marketing assets.
- Used CRM tools and cross-team coordination to improve onboarding and stakeholder communication efficiency.
Nykaa Pvt Ltd
Marketing and Communications Specialist
01.2022 - 05.2022
Job overview
- Executed digital marketing campaigns across multiple platforms, increasing app engagement by 35% and boosting in-app purchases by 12%.
- Coordinated influencer-led live sessions driving 150K+ views, supporting sales conversion.
- Utilised Sprinklr and analytics dashboards to measure content performance and reduce time-to-insight by 20%.
- Ensured brand and content governance across product, content, and creative teams.
- Improved funnel efficiency by 10% through optimized content placement and user behaviour insights.
TikTok
Content Moderator
10.2019 - 01.2022
Job overview
- Oversaw 500+ live sessions weekly, ensuring 95% compliance with brand and safety guidelines.
- Collaborated with regional teams to maintain content standards and reduce response time by 20%.
- Ensured alignment with global digital governance frameworks.
Radio Jockey
Radio Jockey
06.2018 - 05.2019
Job overview
- Delivered 4 weekly prime-time shows to 200K+ listeners, enhancing brand engagement and listener retention.
- Conducted 20+ celebrity interviews and contributed to community marketing initiatives.
Education
Asian Academy Of Media StudiesNew Delhi
Master of Arts from Journalism And Mass Communication
04.2001
University Overview
Skills
TOOLS & TECHNOLOGIES
TOOLS & TECHNOLOGIES
Salesforce CRM | Workfront | Sprinklr | Canva | Marketing Cloud | Google Analytics | Meta Business Suite | ChatGPT | MS Office | Trello | Asana
Timeline
Head of Marketing
Muzz
03.2025 - 06.2025
Public Relations Executive
Danube Group
06.2023 - 12.2024
Business Development Executive
Bookmyshow
06.2022 - 02.2023
Marketing and Communications Specialist
Nykaa Pvt Ltd
01.2022 - 05.2022
Content Moderator
TikTok
10.2019 - 01.2022
Radio Jockey
Radio Jockey
06.2018 - 05.2019
Asian Academy Of Media Studies
Master of Arts from Journalism And Mass Communication
04.2001