Shagufta Ansari
HR Business Partner | Strategic HR Leader
Mumbai
Summary
HR Business Partner & Recruiter with 10+ years of experience managing HR initiatives and end-to-end recruitment across 700+ employees and 11+ locations. Skilled in HR strategy, talent acquisition, performance management, employee engagement, and data-driven decision-making. Adept at aligning HR and recruitment practices with business goals to drive organizational growth, enhance retention, and build high-performing teams.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Lead HRBP
Shaadi.com – People Group
10.2019 - Current
- Strategic HR Planning
Partnered with business leaders to align workforce planning with growth objectives, optimizing hiring budgets and merit cycles. - Performance Management Managed Performance Improvement Plans (PIPs) for low-performing employees and managers, ensuring effective coaching, documentation, and performance accountability.
- Workforce Management: Oversaw HR operations across four diverse locations, supporting a workforce of over 600 employees. Led workforce planning and talent forecasting to support sustainable business growth.
- Employee Relations Resolved 100+ employee grievances with a 99% resolution rate, fostering a positive, transparent, and trust-driven work culture.
- HR Analytics & Insights: Designed and maintained dashboards to track attrition, engagement, and performance trends, enabling proactive and data-backed HR decisions.
- Attrition Management: Reduced attrition from 30% to 20% quarterly and from 120% to 80% annually by conducting deep-dive analyses and implementing targeted retention strategies in collaboration with managers..
- Learning & Development: Identified HR and organizational training needs, conducted training for employees and leadership, and recommended strategies to enhance business objectives, productivity, and overall organizational effectiveness.
- Employee Lifecycle & Workforce Support Successfully resolved understaffing issues, employee disputes, terminations, and disciplinary procedures while maintaining compliance and fairness.
- Stakeholder Management Built strong, trust-based partnerships with senior leadership, operations managers, and cross-functional teams, ensuring seamless collaboration and alignment with business priorities.
Senior Executive – Talent Acquisition
Shaadi.com – People Group
10.2017 - 09.2019
- Managed full-cycle recruitment from sourcing to onboarding for both niche and bulk roles, handling over 100 hires every month.
- Conducted headhunting, mapping, and social
media recruiting. - Coordinated with hiring managers to gather requirements and approvals.
- Conducted onboarding, induction, and employee engagement activities.
- Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
- Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
- Enhanced recruitment process for faster hiring by utilizing various sourcing tools such as job boards, social media, and networking events.
Social Media Recruiter
Shaadi.com – People Group
01.2015 - 09.2017
- Created and managed recruitment-focused social media campaigns to attract qualified candidates, and enhance brand visibility.
- Collaborated with HR, Talent Acquisition, Marketing, and Design teams to execute targeted hiring campaigns.
- Developed engaging content highlighting company culture, employee stories, job openings, and HR initiatives.
- Researched market trends and competitor hiring strategies to ensure recruitment messaging remained relevant and appealing to the target talent pool.
- Managed daily content posting on LinkedIn, Instagram, Facebook, and other platforms to ensure consistent employer branding.
- Identified opportunities for talent engagement, and scheduled posts promoting job vacancies, hiring drives, and organizational updates.
- Ensured the company’s Glassdoor rating was consistently maintained at 4.4 by driving positive employer branding and employee engagement initiatives.
Social Media Executive
Prettysecrets.com
02.2013 - 01.2015
- Managing SEO activities including link building across forums, blogs, and Q&A sites
- Preparing keyword ranking reports
- Ensuring consistent brand promotion across social networking sites, forums, and blogs
- Writing product descriptions for the website
- Working knowledge of Google Webmaster Tools and Google Analytics
- Contributed to achieving 30% sales through website conversions
Education
Bachelor of Mass Media - BMM
Mumbai University
Mumbai, India06-2011
Skills
Strategic workforce planning & HR-business alignment
Timeline
Lead HRBP
Shaadi.com – People Group
10.2019 - Current
Senior Executive – Talent Acquisition
Shaadi.com – People Group
10.2017 - 09.2019
Social Media Recruiter
Shaadi.com – People Group
01.2015 - 09.2017
Social Media Executive
Prettysecrets.com
02.2013 - 01.2015
Bachelor of Mass Media - BMM
Mumbai University