Shagun Grover
Faridabad
Summary
Dynamic MBA graduate with over a year of diversified experience in digital marketing, showcasing exceptional customer service and communication abilities, along with a keen eye for detail. Energetic and driven, I am dedicated to continuous learning and professional growth. Seeking a challenging role where I can leverage my skills to drive results, contribute meaningfully to the organization, and continue to evolve within the dynamic landscape of digital marketing.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SEO Executive
Autus Digital Agency
07.2023 - Current
- Conducting keyword research to identify relevant and high-performing keywords.
- Optimizing website content, including meta tags, headers, and internal linking structure.
- Monitoring website performance and addressing technical issues affecting search engine rankings.
- Optimizing images and multimedia content for better search engine visibility.
- Conducting SEO audits to identify on-page optimization opportunities and areas for improvement.
- Tracking website traffic, keyword rankings, and other KPIs, and preparing regular reports.
- Implementing strategies to acquire high-quality backlinks from reputable websites to improve domain authority and search engine rankings.
- Fixing broken links, redirect chains, and crawl errors to improve user experience and search engine accessibility.
- Monitoring website performance using tools like Google Search Console and Bing Webmaster Tools.
- Conducting comprehensive backlink audits to assess the quality and relevance of existing backlinks.
- Optimizing URL structure and incorporating schema markup for improved search engine visibility and user engagement.
- Monitoring website performance using tools like Google Search Console, SEMrush and Google Analytics.
Service Relationship Manager
Axis Bank
10.2021 - 10.2022
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products
- Responded promptly to customer's queries
- Developing and Implementing marketing strategies to grow the customer base
- Managing CRMNEXT
Social Media Manager Intern
It's People
08.2021 - 10.2021
- Created engaging content to catch attention of potential customers
- Tracked social media engagement to identify high-performing ideas for campaigns & boosting company's online presence
- Designing Drafts, E mails and Graphics
Business HR Intern
It's People, Consulting Firm
06.2020 - 07.2020
- Networking
- Plan and manage the Social Media Platforms
- Outbound Telephone & Mails
- Content Marketing
Education
MBA: Marketing & IB -
J.C. Bose University of Science & Technology, YMCA
06.2021
B.COM (HONS): Business Management -
Aggarwal College (M.D. University)
05.2019
XII: Commerce -
Tagore Public School
05.2016
X -
Nishant Public School
01.2014
Skills
- Communication
- Social Media Management
- Email Marketing
- Keyword research
- SEO audit tools (SEMrush, Ahrefs)
- Content management systems (WordPress)
- On-page optimization
- Off-page optimization
- Collaboration and teamwork
- Attention to detail
- Graphic Designing
Certification
- Advanced Digital Marketing Program (PIIDM)
- Graphic Designer
- Diploma In Computer Application
Timeline
SEO Executive
Autus Digital Agency
07.2023 - Current
Service Relationship Manager
Axis Bank
10.2021 - 10.2022
Social Media Manager Intern
It's People
08.2021 - 10.2021
Business HR Intern
It's People, Consulting Firm
06.2020 - 07.2020
MBA: Marketing & IB -
J.C. Bose University of Science & Technology, YMCA
B.COM (HONS): Business Management -
Aggarwal College (M.D. University)
XII: Commerce -
Tagore Public School
X -
Nishant Public School
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