SHAGUN KHURANA
Dubai
Summary
Marketing and Project Management professional with over 6 years of experience in brand strategy and digital marketing. Successfully engaged audiences for high-profile clients including Amazon, Starbucks, Bahamas etc through compelling storytelling and public speaking. Proven expertise in delivering complex projects on time and within budget, with strong skills in stakeholder management and resource allocation. Committed to fostering team development and implementing continuous improvements for optimal project outcomes.
Overview
11
11
years of professional experience
Work History
PROJECT MANAGER
Breakthrough Socials
04.2024 - 05.2025
- Collaborated with top-tier brands such as Starbucks, the Bahamas, the Oberoi Group, Fiatpe, Autobreeze Car Rental, Dabur Amla, and the Podar Group., and Podar group.
- Drove brand awareness and engagement for diverse clients at Breakthrough Socials.
- I spearheaded the ideation and execution of innovative marketing campaigns, including social media strategies, content creation, and digital advertising.
- My expertise in project management ensured seamless execution and delivery of projects within tight deadlines.
- Collaborated with cross-functional teams to deliver exceptional outcomes.
BRAND STRATEGIST
Agent on Tube
Toronto
12.2023 - 10.2024
- Company Overview: Company Overview: Toronto
- As a Brand Strategist, I've helped numerous brands and CEOs elevate their online presence.
- I specialize in crafting compelling brand narratives, executing innovative marketing campaigns, and driving organic lead generation.
- I lead a team of six, mentoring and inspiring them to deliver exceptional results.
- Company Overview: Toronto
Founder
Oishi
04.2020 - 04.2023
- I founded and managed a successful cloud kitchen, Oishi, where I led a team of five people.
- For three years during the COVID-19 pandemic, I operated this business as a side venture, specializing in delivering popular Asian cuisine.
- I was responsible for all aspects of the operation, ensuring that customers received the food they love while overseeing all business management and team leadership.
MARKETING EXECUTIVE
Oberoi Hotels
Mumbai
01.2021 - 02.2022
- Company Overview: Company Overview: Mumbai
- Developed marketing campaigns to increase brand awareness and customer acquisition.
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions.
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
- Company Overview: Mumbai
MARKETING ASSISTANT MANAGER
Hollister
London
02.2017 - 12.2017
- Brand Campaign Strategy & Execution:
Developed and implemented innovative marketing campaigns, both digital and in-store, that significantly boosted brand visibility, product awareness, and customer footfall. Successfully aligned marketing initiatives with Hollister's core brand values and target demographic. - Client Relationship Management:
Fostered strong relationships with key clients on the sales floor, enhancing the customer experience through personalized service and product recommendations, leading to improved customer satisfaction and repeat business. - Market Analysis & Trend Forecasting:
Conducted ongoing market research to identify consumer behavior patterns, competitor strategies, and emerging trends, ensuring Hollister remained relevant and competitive within the retail landscape.
PROJECT MANAGEMENT
Godrej Group
02.2014 - 01.2015
- Lead Conversion & Client Management:
Handled end-to-end sales cycle — from generating qualified leads through campaigns and walk-ins, to property site visits, negotiations, and final closures. - Marketing Campaign Execution:
Coordinated with the marketing team and external agencies to execute ATL/BTL campaigns, digital promotions, and launch events that boosted project visibility and inbound interest. - Market & Competitor Analysis:
Conducted regular research on competitor offerings, market trends, and customer preferences to fine-tune sales pitches and suggest pricing strategies aligned with demand.
Education
Global Immersion Programme -
Kyungdong University
South Korea08.2024
Post Graduation in Business management -
Indian School of Mangement & Entrepreneurship
Mumbai06.2020
BBA hons -
Kingston University
London05.2018
Skills
- Creative problem solving
- Project management
- People management
- Time scheduling
- Written and verbal communication
- Leadership
- Decision making
- Client relations
Accomplishments
- I have my own podcast with an online subscriber base of over 50,000 audience members
- I am an author, and I have written a self-help journal published on Amazon
- Worked with 35+ brands and helped them create brilliant campaigns, successful social media pages, and revamp their online presence
Personal Information
Date of Birth: 08/02/96
Timeline
PROJECT MANAGER
Breakthrough Socials
04.2024 - 05.2025
BRAND STRATEGIST
Agent on Tube
12.2023 - 10.2024
MARKETING EXECUTIVE
Oberoi Hotels
01.2021 - 02.2022
Founder
Oishi
04.2020 - 04.2023
MARKETING ASSISTANT MANAGER
Hollister
02.2017 - 12.2017
PROJECT MANAGEMENT
Godrej Group
02.2014 - 01.2015
Global Immersion Programme -
Kyungdong University
Post Graduation in Business management -
Indian School of Mangement & Entrepreneurship
BBA hons -
Kingston University
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