Summary
Overview
Work History
Education
Skills
Timeline
SUBSTACK
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Shagun Ohri

Shagun Ohri

Bengaluru

Summary

I build AI-native products and brands people actually want. Over 13 years across India and the US, I’ve partnered with 100+ startups, thriving in 0→1. I bootstrapped The Satori Studio to ~$300K with a 20+ team and recently shipped a voice-powered briefing agent that turns 2–3-hour creative briefs into ~10 minutes.

Overview

11
11
years of professional experience

Work History

Founder & CEO

THUNDERCAT
01.2024 - 01.2025
  • Built an AI voice agent that auto‑generates creative briefs; reduced briefing time from 2–3 hours to ~10 minutes.
  • Led 70+ user interviews and onboarded 200+ PMM/CMO/design‑lead testers; shipped MVP in
  • Owned PMM: positioning, messaging, narrative, and founder‑led sales; created early pipeline and learning loops.
  • Set weekly operating cadence and OKRs; recruited eng/design contractors; managed budget and vendor stack.

Founder & Creative Director

THE SATORI STUDIO
01.2019 - 01.2024
  • Bootstrapped to ~$300K revenue in 3 years; delivered end-to-end brand + growth for 100+ startups/D2C brands.
  • Hired, built, and led a 20+ distributed team; owned P&L, forecasting, and client success.
  • Ran integrated creative + performance workflows (brand systems, social/content, paid strategy, e-comm marketing).
  • Helped founders cut marketing costs by ~45%
  • Notable sectors: SAAS, F&B, fashion, mobility, wellness; high NPS and repeat founder accounts.

Head of Social Media and Digital Strategy

CAFE COFFEE DAY
01.2018 - 01.2019
  • Owned digital content, media budgets, and ORM – Grew social platform engagement by 70% and walk-ins by 30%
  • Built the brand’s visual tone and ran integrated campaigns.
  • Represented the company at marketing roundtables.

O2O Strategy + Social Media

BRAVE NEW WORLD
01.2018 - 01.2019
  • Awards: Gold FoxGlove; Bronze Abby for innovative digital campaigns with 0 marketing spends
  • Led O2O strategy + Social media for Reliance Trends, Myntra

Director of Video Production

TEDx GATEWAY
01.2015 - 01.2019
  • Led multi-camera production & livestreams to TED standards; coverage featured in Broadcast India (Sep 2015).

Founding Team [Brand]

NYKAA BEAUTY
01.2017 - 01.2017
  • Launched face cosmetics category
  • Grew Nykaa Beauty Instagram to 100K in
  • Managed inventory, launch calendars, and on-site/app strategy

Design Manager

PLUS ONE DESIGN
01.2014 - 01.2017
  • Led a team of 5 designers and built strategy + campaigns for fashion and luxury brands
  • Art directed 17 campaigns for Raymond with award-winning photographers, directors and stylists

Education

Bachelors of Mass Media - Advertising

MUMBAI UNIVERSITY

Politics, Psychology, Lit

ST XAVIER’S COLLEGE

Skills

  • GTM & Demand Gen
  • Product Marketing & Narrative
  • Brand Strategy/Positioning
  • Customer Research
  • Operating Cadences & OKRs
  • Exec Comms & Board Prep
  • Team Hiring & Coaching
  • Budget Ownership
  • AI/Workflow Automation

Timeline

Founder & CEO

THUNDERCAT
01.2024 - 01.2025

Founder & Creative Director

THE SATORI STUDIO
01.2019 - 01.2024

Head of Social Media and Digital Strategy

CAFE COFFEE DAY
01.2018 - 01.2019

O2O Strategy + Social Media

BRAVE NEW WORLD
01.2018 - 01.2019

Founding Team [Brand]

NYKAA BEAUTY
01.2017 - 01.2017

Director of Video Production

TEDx GATEWAY
01.2015 - 01.2019

Design Manager

PLUS ONE DESIGN
01.2014 - 01.2017

Politics, Psychology, Lit

ST XAVIER’S COLLEGE

Bachelors of Mass Media - Advertising

MUMBAI UNIVERSITY

SUBSTACK

https://shagunohri.substack.com

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