Shagun Ohri
Bengaluru
Summary
I build AI-native products and brands people actually want. Over 13 years across India and the US, I’ve partnered with 100+ startups, thriving in 0→1. I bootstrapped The Satori Studio to ~$300K with a 20+ team and recently shipped a voice-powered briefing agent that turns 2–3-hour creative briefs into ~10 minutes.
Overview
11
11
years of professional experience
Work History
Founder & CEO
THUNDERCAT
01.2024 - 01.2025
- Built an AI voice agent that auto‑generates creative briefs; reduced briefing time from 2–3 hours to ~10 minutes.
- Led 70+ user interviews and onboarded 200+ PMM/CMO/design‑lead testers; shipped MVP in
- Owned PMM: positioning, messaging, narrative, and founder‑led sales; created early pipeline and learning loops.
- Set weekly operating cadence and OKRs; recruited eng/design contractors; managed budget and vendor stack.
Founder & Creative Director
THE SATORI STUDIO
01.2019 - 01.2024
- Bootstrapped to ~$300K revenue in 3 years; delivered end-to-end brand + growth for 100+ startups/D2C brands.
- Hired, built, and led a 20+ distributed team; owned P&L, forecasting, and client success.
- Ran integrated creative + performance workflows (brand systems, social/content, paid strategy, e-comm marketing).
- Helped founders cut marketing costs by ~45%
- Notable sectors: SAAS, F&B, fashion, mobility, wellness; high NPS and repeat founder accounts.
Head of Social Media and Digital Strategy
CAFE COFFEE DAY
01.2018 - 01.2019
- Owned digital content, media budgets, and ORM – Grew social platform engagement by 70% and walk-ins by 30%
- Built the brand’s visual tone and ran integrated campaigns.
- Represented the company at marketing roundtables.
O2O Strategy + Social Media
BRAVE NEW WORLD
01.2018 - 01.2019
- Awards: Gold FoxGlove; Bronze Abby for innovative digital campaigns with 0 marketing spends
- Led O2O strategy + Social media for Reliance Trends, Myntra
Director of Video Production
TEDx GATEWAY
01.2015 - 01.2019
- Led multi-camera production & livestreams to TED standards; coverage featured in Broadcast India (Sep 2015).
Founding Team [Brand]
NYKAA BEAUTY
01.2017 - 01.2017
- Launched face cosmetics category
- Grew Nykaa Beauty Instagram to 100K in
- Managed inventory, launch calendars, and on-site/app strategy
Design Manager
PLUS ONE DESIGN
01.2014 - 01.2017
- Led a team of 5 designers and built strategy + campaigns for fashion and luxury brands
- Art directed 17 campaigns for Raymond with award-winning photographers, directors and stylists
Education
Bachelors of Mass Media - Advertising
MUMBAI UNIVERSITY
Politics, Psychology, Lit
ST XAVIER’S COLLEGE
Skills
- GTM & Demand Gen
- Product Marketing & Narrative
- Brand Strategy/Positioning
- Customer Research
- Operating Cadences & OKRs
- Exec Comms & Board Prep
- Team Hiring & Coaching
- Budget Ownership
- AI/Workflow Automation
Timeline
Founder & CEO
THUNDERCAT
01.2024 - 01.2025
Founder & Creative Director
THE SATORI STUDIO
01.2019 - 01.2024
Head of Social Media and Digital Strategy
CAFE COFFEE DAY
01.2018 - 01.2019
O2O Strategy + Social Media
BRAVE NEW WORLD
01.2018 - 01.2019
Founding Team [Brand]
NYKAA BEAUTY
01.2017 - 01.2017
Director of Video Production
TEDx GATEWAY
01.2015 - 01.2019
Design Manager
PLUS ONE DESIGN
01.2014 - 01.2017
Politics, Psychology, Lit
ST XAVIER’S COLLEGE
Bachelors of Mass Media - Advertising
MUMBAI UNIVERSITY
SUBSTACK
https://shagunohri.substack.com
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