Shahana Chinnusamy

Demand Planning & Data Management (F&V & FMCG – Early Stage Exposure)

• Spearheaded demand forecasting and category management initiatives to enhance inventory optimization and streamline supply operations in the Fresh & Vegetables (F&V) industry, with transition exposure into FMCG.
• Maintained and continuously improved demand planning processes to ensure higher forecast accuracy for both regular and seasonal product lines.
• Generated timely and detailed forecast reports, supporting the monthly Demand Review cycle with actionable insights and recommendations.
• Incorporated variables such as product launches, discounts, promotions, and seasonality to dynamically update and refine forecasts.
• Evaluated statistical forecasting models to improve precision, and align demand plans with operational goals and market realities.
• Measured, monitored, and reported key process metrics, and ensured alignment with core KPIs across planning functions.
• Contributed to productivity enhancement by identifying process bottlenecks, and implementing improvements in data handling and reporting flows.

Founding Team - Founder's Office.

• Launched a new fruits and vegetables (F&V) supply chain model in rural markets, contributing to market share growth from 15% to 36%–40% in key regions.
• Collaborated closely with senior leadership to align field-level execution with the long-term strategic vision of a high-priority project.
• Played a central role in the 0 to 1 journey, building the operational framework from scratch, and enabling business expansion in underserved rural zones.
• Led cross-functional coordination during the scale-up phase, ensuring operational consistency, timely execution, and seamless rollout across locations.

Channel Partner - Rural Supply Network

• Defined ideal Channel Partner (CP) personas suited for rural market operations, enabling better partner selection and onboarding.
• Built and led a rural supply team, ensuring consistent and uninterrupted operations across all launch locations.
• Managed daily manpower planning, fulfillment tracking, and productivity measurement to drive performance.
• Successfully closed CP manpower provisions across multiple projects without discrepancies or delays.
• Reduced CP attrition from 9.6% to 6.5% through targeted engagement, tailored training, and operational support.
• Led the hiring, onboarding, and training of rural CPs, aligning their capabilities with business requirements and customer needs.